---
title: "Vulcan Feu — £609K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/vulcan-feu"
last_updated: "2026-08-09T13:40:56.229Z"
locale: en
meta:
description: "Niche score 47/100 · £609K/yr market · 635K searches/yr · £28.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £609K/yr market · 635K searches/yr · £28.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vulcan Feu — £609K/yr Amazon UK Niche (2026) - Flapen"
---
# **vulcan feu**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 14Conversion 42Competition 16Returns 96Price range 80Avg price 95Brand share 0Review moat 64Quality gap 68
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£28.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.02–£41.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£609K**
£609K/yr · 635K searches
**Review moat**
**Good****920.3**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vulcan feu is a £609K/yr Amazon United Kingdom market (635K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vulcan feu market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£433K–£578K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**80**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- FRENCH AVENUE63% - Fragrance World23% - Leg Avenue13% - KHADLAJ PERFUMES2%
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — -21.9% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/vulcan-feu/trend)
## **Top vulcan feu search terms**
- **french avenue**176K/yr-9.5%0.8% conv. - **liquid brun**198K/yr-49.6%4.5% conv. - **vulcan feu**48K/yr+5.0%4.5% conv. - **vulcan feu french avenue**15K/yr-3.4%4.6% conv. - **french avenue liquid brun**23K/yr-32.8%5.1% conv. - **french avenue vulcan feu**11K/yr+46.1%5.3% conv. - **brun**12K/yr+15.3%0.1% conv. - **liquid brun french avenue**26K/yr-31.1%4.8% conv. - **atlantis extrait**6K/yr+38.4%4.5% conv. - **french avenue perfume**70K/yr-58.6%0.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/vulcan-feu/search-terms)
## **Top vulcan feu products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£61K20%£122K30%£183K40%£244K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liquid Brun Eau De Parfum 100ml**FRENCH AVENUE**£28.49**4.4★4,149 rev](https://www.amazon.co.uk/dp/B0D8L92LQW) [2**French Avenue Vulcan Feu EDP Unisex 3.4 Fl Oz**Fragrance World**£29.37**4.5★1,582 rev](https://www.amazon.co.uk/dp/B0F1DG61ND) [3**Leg Avenue Womens Floral Lace Pantyhose One Size Black**Leg Avenue**£9.02**4.2★512 rev](https://www.amazon.co.uk/dp/B004K42SXY) [4**Vulcan Feu Eau De Parfum 100ml By French Avenue**FRENCH AVENUE**£30.24**4.4★65 rev](https://www.amazon.co.uk/dp/B0F283XFZ2) [5**French Avenue Liquid Brun Limited Edtion 150ml**FRENCH AVENUE**£41.13**4.6★285 rev](https://www.amazon.co.uk/dp/B0GGJHDKN2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**French Avenue Liquid Brun Limited Edtion 150ml**FRENCH AVENUE**£41.13**285 rev5mo ago](https://www.amazon.co.uk/dp/B0GGJHDKN2) [**Vulcan Black Edition EDP 100ml by French Avenue**FRENCH AVENUE**£36.39**150 rev8mo ago](https://www.amazon.co.uk/dp/B0G1TVH29Y) [**Amber Empire Extrait De Parfum 100ml by French Avenue**FRENCH AVENUE**£29.99**420 rev9mo ago](https://www.amazon.co.uk/dp/B0FSY583JQ) [**Atlantis Extrait De Parfum 100ml by French Avenue**FRENCH AVENUE**£30.93**191 rev10mo ago](https://www.amazon.co.uk/dp/B0FMQ1QQHZ) [**French Avenue Vulcan Feu EDP Unisex 3.4 Fl Oz**Fragrance World**£29.37**1,582 rev1y ago](https://www.amazon.co.uk/dp/B0F1DG61ND)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Leg Avenue Womens Floral Lace Pantyhose One Size Black**Leg Avenue**£9.02**4.2★**▲ 331%**](https://www.amazon.co.uk/dp/B004K42SXY) [**Vulcan Feu Eau De Parfum 100ml By French Avenue**FRENCH AVENUE**£30.24**4.4★**▲ 123%**](https://www.amazon.co.uk/dp/B0F283XFZ2) [**Atlantis Extrait De Parfum 100ml by French Avenue**FRENCH AVENUE**£30.93**4.4★**▲ 97%**](https://www.amazon.co.uk/dp/B0FMQ1QQHZ) [**French Avenue Liquid Brun Limited Edtion 150ml**FRENCH AVENUE**£41.13**4.6★**▲ 83%**](https://www.amazon.co.uk/dp/B0GGJHDKN2) [**French Avenue Vulcan Feu EDP Unisex 3.4 Fl Oz**Fragrance World**£29.37**4.5★**▲ 11%**](https://www.amazon.co.uk/dp/B0F1DG61ND)
**~~View all trending →~~**
## **What buyers say about vulcan feu**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Great fragrance”*
**Value For Money**9%
*“Good value”*
**Durability**9%
*“longevity is solid”*
**Quality-Overall**5%
*“The performance is spectacular”*
**Advertised Vs Actual Product**2%
*“As described”*
**Soft Feel**1%
*“creamy”*
**Gifting Purpose**1%
*“would make a great gift”*
**Design-Overall**0%
*“bottle design is of high quality”*
**Color**0%
*“Green apple perfection”*
**Suitability Winter Weather**0%
*“Great for colder weather or nights out”*
### **What buyers complain about **
**Smell**48%
*“Bad smell”*
**Durability**9%
*“doesnt last at all”*
**Quality-Overall**5%
*“Not as good as the none limited edition version”*
**Weight Light**3%
*“a bit more lighter at the start”*
**Sensitivity-Overall**3%
*“Thus makes me gag sniffing it in my wrist”*
**Functionality-Overall**3%
*“Atomiser doesn't work”*
**Alcohol Content**2%
*“still just smells like plain alcohol”*
**Leak-Proof**2%
*“Leaky bottle”*
**Value For Money**2%
*“which is a veeery expensive perfume. more than £500”*
**Dilute/Watery**2%
*“Dry down is powdery and woody”*
### **Top return reasons **
**Smell**64%
**Leak-Proof**8%
**Quality-Overall**5%
**Functionality-Overall**5%
**Durability**4%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**2%
**Width**1%
**Strength**1%
## **Common questions**
- **Is vulcan feu profitable to sell on Amazon United Kingdom?**
- The niche generates £609K/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the vulcan feu niche?**
- 4 brands and 80 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vulcan feu?**
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.7%.
- **When does demand for vulcan feu peak?**
- Demand peaks in May; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the vulcan feu niche?**
- Listings span £9.02–£41.13; the average listing price is £28.88 (sweet spot $15–$100). The average incumbent carries 920 reviews — the moat a new listing must climb.
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