---
title: "Volumising Hair Products — £268K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/volumising-hair-products"
last_updated: "2026-08-09T13:02:46.739Z"
locale: en
meta:
description: "Niche score 46/100 · £268K/yr market · 408K searches/yr · £7.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £268K/yr market · 408K searches/yr · £7.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Volumising Hair Products — £268K/yr Amazon UK Niche (2026) - Flapen"
---
# **volumising hair products**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 16Conversion 83Competition 36Returns 100Price range 30Avg price 21Brand share 14Review moat 25Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£268K**
£268K/yr · 408K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.92–£20.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,228.59**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.38**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, volumising hair products is a £268K/yr Amazon United Kingdom market (408K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **volumising hair products market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£221K–£295K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **65%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**115**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**2%**
- COLOR WOW49% - John Frieda23% - Bed Head10% - Got2B6% - OGX6% - L'Oreal Paris3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/volumising-hair-products/trend)
## **Top volumising hair products search terms**
- **volume spray**61K/yr-8.9%4.7% conv. - **john frieda volume lift**44K/yr-6.2%11.5% conv. - **wow raise the root lift spray**52K/yr-15.4%15.9% conv. - **volumising hair products**44K/yr-33.3%4.4% conv. - **hair volume spray**35K/yr-18.0%4.5% conv. - **hair volume**26K/yr-32.8%3.4% conv. - **root lift spray**18K/yr-12.0%4.3% conv. - **colour wow raise the root**14K/yr+4.6%13.4% conv. - **volume hair spray**12K/yr-16.4%3.9% conv. - **hair volumizer**18K/yr-35.1%2.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/volumising-hair-products/search-terms)
## **Top volumising hair products products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£27K20%£54K30%£80K40%£107K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COLOR WOW Raise the Root Volumising Spray for Fine Flat Hair Instant Lift at the Crown with Flexible Non-Sticky Hold 150ml**COLOR WOW**£13.00**4.3★3,075 rev](https://www.amazon.co.uk/dp/B00I5KPYFS) [2**COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Volume Foam for Hair Thickens Fine Hair Without Drying or Crunch 195ml**COLOR WOW**£14.82**4.2★27,482 rev](https://www.amazon.co.uk/dp/B094PCH9ZZ) [3**OGX Niacinamide+ Volume Boost Spray Instant Root Lift More Volume Thicken Fine Hair 24hrs Volume and Styling Spray 233ml**OGX**£4.80**4.3★67 rev](https://www.amazon.co.uk/dp/B0G6KDSZG1) [4**John Frieda Volume Lift Root Booster Volumising And Texturising Spray For Fine Flat Hair Floral 125 ml (Pack Of 1)**John Frieda**£4.85**4.4★2,441 rev](https://www.amazon.co.uk/dp/B000ORSG6E) [5**Bed Head by TIGI Queen For a Day Thickening Hair Volume Spray Texture Spray for Fine Flat Thin Hair Professional Volumising Hair Thickening Products 311ml**Bed Head**£7.22**4.4★3,307 rev](https://www.amazon.co.uk/dp/B08R4XWKZ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Volume Lift The Original Root Booster 25ml. Travel Size Styling Spray for Fine Hair and Body**Creating the Difference**£2.92**19 rev5mo ago](https://www.amazon.co.uk/dp/B0FMJQZVBX) [**John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body**John Frieda**£5.17**75 rev6mo ago](https://www.amazon.co.uk/dp/B0GC6K88L5) [**John Frieda Volume Lift Thickening Blow Out Spray 100ml. Fine Hair Styling Spray for Body Bounce and Root Support**John Frieda**£5.76**41 rev6mo ago](https://www.amazon.co.uk/dp/B0GFGBP8S3) [**John Frieda Volume Lift The Original Root Booster 150ml. Fine Hair Styling Spray for Body and Bounce**John Frieda**£5.25**49 rev6mo ago](https://www.amazon.co.uk/dp/B0GC7HLBMS) [**John Frieda Volume Lift Lightweight Shampoo 250ml. Fine Hair Care for Body Bounce and Soft Feel**John Frieda**£4.41**84 rev6mo ago](https://www.amazon.co.uk/dp/B0GC7Z8ZKY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Frieda Volume Lift Thickening Blow Out Spray 100ml. Fine Hair Styling Spray for Body Bounce and Root Support**John Frieda**£5.76**4.5★**▲ 284%**](https://www.amazon.co.uk/dp/B0GFGBP8S3) [**John Frieda Volume Lift The Original Root Booster 150ml. Fine Hair Styling Spray for Body and Bounce**John Frieda**£5.25**4.2★**▲ 184%**](https://www.amazon.co.uk/dp/B0GC7HLBMS) [**John Frieda Volume Lift Lightweight Shampoo 250ml. Fine Hair Care for Body Bounce and Soft Feel**John Frieda**£4.41**4.1★**▲ 151%**](https://www.amazon.co.uk/dp/B0GC7Z8ZKY) [**OGX Niacinamide+ Volume Boost Spray Instant Root Lift More Volume Thicken Fine Hair 24hrs Volume and Styling Spray 233ml**OGX**£4.80**4.3★**▲ 108%**](https://www.amazon.co.uk/dp/B0G6KDSZG1) [**John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body**John Frieda**£5.17**4.4★**▲ 52%**](https://www.amazon.co.uk/dp/B0GC6K88L5)
**~~View all trending →~~**
## **What buyers say about volumising hair products**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent product”*
**Smell**10%
*“Love the scent”*
**Hair Styling**10%
*“Lovely fir very fine straight hair”*
**Value For Money**7%
*“Worth the money”*
**Suitability Straight Hair**7%
*“Great for fine, flat hair”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Hair Growth**5%
*“Keep your hair in place”*
**Ease Of Use**5%
*“Easy to use”*
**Soft Feel**3%
*“very soft”*
**Weight Light**2%
*“It feels really lightweight”*
### **What buyers complain about **
**Hair Related**13%
*“pulled through my hair”*
**Value For Money**12%
*“OVERPRICED”*
**Functionality-Overall**6%
*“Didnt work for me”*
**Adhesion/Stickiness**5%
*“Sticky hair the following day”*
**Oily/Greasy**4%
*“Makes hair greasy”*
**Moist/Dry**4%
*“dry would never recommend”*
**Durability**3%
*“Broken”*
**Quality-Overall**3%
*“Genuinely terrible”*
**Suitability Short Hair**3%
*“Doesnt work as it says - does nothing for my fine thin hair”*
**Smell**2%
*“I dont like the chemical smell at all”*
### **Top return reasons **
**Functionality-Overall**16%
**Defective Material/Parts**13%
**Advertised Vs Actual Product**8%
**Suitability Short Hair**7%
**Leak-Proof**6%
**Damage/Burn Hair**6%
**Value For Money**6%
**Hair Related**5%
**Size-Overall**5%
**Quality-Overall**4%
## **Common questions**
- **Is volumising hair products profitable to sell on Amazon United Kingdom?**
- The niche generates £268K/yr across 17 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the volumising hair products niche?**
- 7 brands and 115 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in volumising hair products?**
- Top complaints mined from reviews: Hair Related, Value For Money, Functionality-Overall. The return rate is 0.1%.
- **When does demand for volumising hair products peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the volumising hair products niche?**
- Listings span £2.92–£20.28; the average listing price is £7.38 (sweet spot $15–$100). The average incumbent carries 4,229 reviews — the moat a new listing must climb.
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