---
title: "Products — volume shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/volume-shampoo/products"
last_updated: "2026-08-09T20:44:13.942Z"
locale: en
meta:
  description: "Niche score 51/100 · £165K/yr market · 190K searches/yr · £10.72 avg price. Soft demand (-14.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £165K/yr market · 190K searches/yr · £10.72 avg price. Soft demand (-14.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — volume shampoo - Flapen"
---

# **volume shampoo**

**Worth a look**

Shows low returns (0.1%), but soft demand (-14.3% this quarter) keeps it on the watch list.

Market size 34Growth 18Conversion 79Competition 57Returns 100Price range 55Avg price 39Brand share 54Review moat 26Quality gap 53

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£1.22–£31.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.72**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£165K**

£165K/yr · 190K searches

**Review moat**

**Okay****3,938.31**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.3%**

90-day search growth — must beat 0% to launch

## Products