---
title: "Volume Shampoo — £165K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/volume-shampoo"
last_updated: "2026-08-09T18:13:48.339Z"
locale: en
meta:
description: "Niche score 51/100 · £165K/yr market · 190K searches/yr · £10.72 avg price. Soft demand (-14.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £165K/yr market · 190K searches/yr · £10.72 avg price. Soft demand (-14.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Volume Shampoo — £165K/yr Amazon UK Niche (2026) - Flapen"
---
# **volume shampoo**
**Worth a look**
Shows low returns (0.1%), but soft demand (-14.3% this quarter) keeps it on the watch list.
Market size 34Growth 18Conversion 79Competition 57Returns 100Price range 55Avg price 39Brand share 54Review moat 26Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£1.22–£31.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.72**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£165K**
£165K/yr · 190K searches
**Review moat**
**Okay****3,938.31**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, volume shampoo is a £165K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **volume shampoo market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£161K–£214K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#205**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**158**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**21%**
- Redken29% - OGX16% - L'Oreal Paris12% - Pantene9% - KÉRASTASE7% - Aveeno6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/volume-shampoo/trend)
## **Top volume shampoo search terms**
- **volume shampoo**59K/yr-19.3%5.9% conv. - **redken volume injection shampoo**17K/yr-10.6%13.0% conv. - **volumizing shampoo**18K/yr-18.8%4.3% conv. - **shampoo for fine hair**14K/yr-5.5%4.6% conv. - **fine hair shampoo**14K/yr-25.0%4.2% conv. - **pantene lift and volume shampoo**9K/yr+32.2%3.4% conv. - **shampoo volume**6K/yr+2.9%7.6% conv. - **elvive collagen lifter**5K/yr-49.5%6.6% conv. - **shampoo for fine hair older women**5K/yr+10.1%4.2% conv. - **volumising shampoo**6K/yr+1.5%7.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/volume-shampoo/search-terms)
## **Top volume shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£16K15%£25K20%£33K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REDKEN | Volume Injection Shampoo For Flat/Fine Hair Citric Acid Adds Lift & Volume 300 ml**Redken**£13.97**4.4★3,176 rev](https://www.amazon.co.uk/dp/B08Y155F2X) [2**OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml**OGX**£3.38**4.4★24,613 rev](https://www.amazon.co.uk/dp/B00MXZJ362) [3**Pantene LiftNVolume Thickening Shampoo with Biotin Silicone Free 1L**Pantene**£5.81**4.6★3,127 rev](https://www.amazon.co.uk/dp/B0BKLF7FVF) [4**Aveeno Scalp Soothing Haircare Volumising Shampoo Fresh Green Blend with Colloidal Oat Extract for Fine Hair Soothes Dry Itchy & Flaky Scalp pH Balanaced Clinically Proven 300ml**Aveeno**£4.32**4.5★1,311 rev](https://www.amazon.co.uk/dp/B0BQSZ1LZM) [5**LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml**L'Oreal Paris**£4.42**4.4★74 rev](https://www.amazon.co.uk/dp/B0FXLY3BHC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Volume Lift Lightweight Shampoo 250ml. Fine Hair Care for Body Bounce and Soft Feel**John Frieda**£4.41**84 rev6mo ago](https://www.amazon.co.uk/dp/B0GC7Z8ZKY) [**John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair**John Frieda**£5.56**117 rev6mo ago](https://www.amazon.co.uk/dp/B0GC7SYLJ8) [**John Frieda PROfiller+ Thickening Shampoo 75ml Travel Size**John Frieda**£2.75**87 rev6mo ago](https://www.amazon.co.uk/dp/B0GC6HF2XG) [**LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml**L'Oreal Paris**£4.42**74 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLY3BHC) [**LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml**L'Oreal Paris**£6.00**54 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLYG1M1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair**John Frieda**£5.56**4.6★**▲ 200%**](https://www.amazon.co.uk/dp/B0GC7SYLJ8) [**Creightons Volume Pro Shampoo 250ml - Volumising Caffeine & Collagen Shampoo for Fuller Thicker Looking Hair Root Lift Shine Enhancing Lightweight Formula for All Hair Types**Creightons**£1.22**4.3★**▲ 175%**](https://www.amazon.co.uk/dp/B0DJSTFSQM) [**LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml**L'Oreal Paris**£6.00**4.4★**▲ 84%**](https://www.amazon.co.uk/dp/B0FXLYG1M1) [**LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml**L'Oreal Paris**£4.42**4.4★**▲ 56%**](https://www.amazon.co.uk/dp/B0FXLY3BHC) [**Method Volumising Shampoo Peace and Petals Peony Rose Water & Quinoa Protein Scent Sulphate-Free 350ml**Method**£4.17**4.4★**▲ 47%**](https://www.amazon.co.uk/dp/B0FL2H3F8Y)
**~~View all trending →~~**
## **What buyers say about volume shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“Amazing smell”*
**Quality-Overall**12%
*“Excellent product”*
**Hair Growth**11%
*“Less hair loss”*
**Value For Money**8%
*“Great value”*
**Soft Feel**7%
*“Soft and shiny”*
**Suitability Straight Hair**5%
*“Would definitely recommend for fine or flat hair”*
**Lather**4%
*“The shampoo lathers well”*
**Thickness**4%
*“Really thickens hair”*
**Hair Styling**4%
*“Lovely fir very fine straight hair”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Hair Related**10%
*“I need it couldnt add hair”*
**Value For Money**8%
*“Expensive”*
**Moist/Dry**7%
*“dry would never recommend”*
**Smell**6%
*“I dont like the smell”*
**Allergies**5%
*“Also causes itchy scalp”*
**Functionality-Overall**4%
*“It doesnt perform as described”*
**Quality-Overall**4%
*“unmatched quality”*
**Thickness**4%
*“did it make it thicker”*
**Oily/Greasy**3%
*“slightly greasy looking”*
**Suitability Short Hair**3%
*“does not thicken hair in the slightest”*
### **Top return reasons **
**Leak-Proof**27%
**Functionality-Overall**11%
**Value For Money**8%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Suitability Short Hair**5%
**Hair Related**4%
**Moist/Dry**4%
**Size-Overall**3%
**Instructions/User Manual/Troubleshooting**3%
## **Common questions**
- **Is volume shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £165K/yr across 29 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the volume shampoo niche?**
- 16 brands and 158 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in volume shampoo?**
- Top complaints mined from reviews: Hair Related, Value For Money, Moist/Dry. The return rate is 0.1%.
- **When does demand for volume shampoo peak?**
- Demand peaks in Jan–Feb; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the volume shampoo niche?**
- Listings span £1.22–£31.99; the average listing price is £10.72 (sweet spot $15–$100). The average incumbent carries 3,938 reviews — the moat a new listing must climb.
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