---
title: "Volume Mousse — £193K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/volume-mousse"
last_updated: "2026-08-07T19:17:00.638Z"
locale: en
meta:
description: "Niche score 49/100 · £193K/yr market · 208K searches/yr · £9.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £193K/yr market · 208K searches/yr · £9.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Volume Mousse — £193K/yr Amazon UK Niche (2026) - Flapen"
---
# **volume mousse**
**Skip it**
Soft demand (-15.2% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 17Conversion 88Competition 40Returns 100Price range 31Avg price 25Brand share 61Review moat 36Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£193K**
£193K/yr · 208K searches
**Review moat**
**Okay****2,894.43**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.51–£20.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.00**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, volume mousse is a £193K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **volume mousse market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£180K–£225K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**152**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**23%**
- WELLA18% - TRESemmé18% - John Frieda14% - COLOR WOW10% - Schwarzkopf9% - Got2B9%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -15.2% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/volume-mousse/trend)
## **Top volume mousse search terms**
- **volume mousse**49K/yr-15.4%7.8% conv. - **hair mousse for volume fine hair**44K/yr-6.5%11.6% conv. - **volumizing mousse**19K/yr-3.9%7.0% conv. - **mousse for fine hair**15K/yr-12.5%8.4% conv. - **hair volume mousse**10K/yr-18.0%8.2% conv. - **tresemme mousse**10K/yr-30.4%8.3% conv. - **volumizing mousse for fine hair**5K/yr+2.2%8.9% conv. - **hair mousse volume**8K/yr-30.8%9.2% conv. - **tresemme curl mousse**5K/yr-18.4%2.0% conv. - **volume mousse for fine hair**5K/yr-21.1%7.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/volume-mousse/search-terms)
## **Top volume mousse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£19K15%£29K20%£39K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TRESemmé 24hr Lift & Body Hair Mousse With Provitamin B5 & Humidity-Resistant Formula For Long-Lasting Volume Fullness and a Touchable Style 200ml**TRESemmé**£3.84**4.5★840 rev](https://www.amazon.co.uk/dp/B096SYL3TP) [2**WELLA Shockwaves Volume Mousse 200ml (Pack of 1)**WELLA**£2.51**4.6★2,140 rev](https://www.amazon.co.uk/dp/B004PGIAU2) [3**COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Volume Foam for Hair Thickens Fine Hair Without Drying or Crunch 195ml**COLOR WOW**£14.82**4.2★27,482 rev](https://www.amazon.co.uk/dp/B094PCH9ZZ) [4**Schwarzkopf Mousse Volume 200ml Hold Level 4 Hair Mousse for Fine Hair Volumising Mousse that Prevents Blow-Dry Damage Non-Sticky Vegan Formula***Schwarzkopf**£2.88**4.2★446 rev](https://www.amazon.co.uk/dp/B0DQQGCH53) [5**got2b Volumania 24h Volumising Mousse 250 ml Hair Styling Mousse Boosting Volume Hair Mousse Fearless Hold Vegan Formula**Got2B**£3.34**4.5★700 rev](https://www.amazon.co.uk/dp/B01N3599U9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clara Volumizing Mousse Volumizing Mousse for Fine Hair Lightweight Hair Volume Mousse Thickening Styling Mousse for Lift & Texture Humidity Resistant Blow Dry Mousse 150ml**CLARA**£7.41**71 rev5mo ago](https://www.amazon.co.uk/dp/B0FFJ9NZ3R) [**John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body**John Frieda**£5.17**75 rev6mo ago](https://www.amazon.co.uk/dp/B0GC6K88L5) [**Schwarzkopf Mousse Volume 200ml Hold Level 4 Hair Mousse for Fine Hair Volumising Mousse that Prevents Blow-Dry Damage Non-Sticky Vegan Formula***Schwarzkopf**£2.88**446 rev1y ago](https://www.amazon.co.uk/dp/B0DQQGCH53) [**Percy & Reed Volumising Mousse 200ml Hair Mousse for Volume Fine Hair Weightless Foam Flexible Hold Natural Movement UV Protection Smooths Strands No Sticky Feel Session Styling Collection**Percy & Reed**£13.78**226 rev2y ago](https://www.amazon.co.uk/dp/B0CB6RYRPF) [**TRESemme 24hr lift & body Hair Mousse professional-quality hair styling for a natural volume lift and long-lasting hold 6x 200 ml**TRESemmé**£20.31**840 rev4y ago](https://www.amazon.co.uk/dp/B09ZHXFRWZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clara Volumizing Mousse Volumizing Mousse for Fine Hair Lightweight Hair Volume Mousse Thickening Styling Mousse for Lift & Texture Humidity Resistant Blow Dry Mousse 150ml**CLARA**£7.41**4.3★**▲ 252%**](https://www.amazon.co.uk/dp/B0FFJ9NZ3R) [**Aveda Phomollient Styling Foam | Weightless Mousse for Fine to Medium Hair 50ml**Aveda**£10.83**4.6★**▲ 249%**](https://www.amazon.co.uk/dp/B00UIN4R26) [**TRESemme 24hr lift & body Hair Mousse professional-quality hair styling for a natural volume lift and long-lasting hold 6x 200 ml**TRESemmé**£20.31**4.5★**▲ 174%**](https://www.amazon.co.uk/dp/B09ZHXFRWZ) [**John Frieda Volume Lift Kickstarter Thickening Mousse 200ml. Fine Hair Mousse for Volumising Style and Lightweight Body**John Frieda**£5.17**4.4★**▲ 119%**](https://www.amazon.co.uk/dp/B0GC6K88L5) [**Aveda Phomollient Styling Foam | Weightless Mousse for Fine to Medium Hair 200ml**Aveda**£18.53**4.6★**▲ 115%**](https://www.amazon.co.uk/dp/B0007CXWXI)
**~~View all trending →~~**
## **What buyers say about volume mousse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“At £8.99 it is fair for the quality”*
**Smell**11%
*“Lovely smell”*
**Hair Styling**11%
*“It was easy to style too”*
**Value For Money**10%
*“Good value for money”*
**Suitability Straight Hair**9%
*“Perfect for my hair”*
**Advertised Vs Actual Product**7%
*“Does what is says”*
**Soft Feel**4%
*“Soft”*
**Hair Growth**3%
*“Excellent product, does exactly what it should and leaves hair feeling great”*
**Adhesion/Stickiness**3%
*“This product is really good as it isnt sticky”*
**Suitability Curly Hair**3%
*“really helps with curly hair”*
### **What buyers complain about **
**Value For Money**10%
*“Waste of money”*
**Hair Related**10%
*“pulled through my hair”*
**Functionality-Overall**8%
*“Didnt work”*
**Adhesion/Stickiness**5%
*“I sound it sticky”*
**Oily/Greasy**5%
*“however it also makes it oily”*
**Suitability Short Hair**5%
*“Doesnt work as it says - does nothing for my fine thin hair”*
**Quality-Overall**5%
*“POOR PRODUCT”*
**Motor Power**3%
*“But pump is broken”*
**Smell**3%
*“doesnt smell nice”*
**Moist/Dry**3%
*“Made my hair very dry and totally flat”*
### **Top return reasons **
**Advertised Vs Actual Product**18%
**Functionality-Overall**12%
**Defective Material/Parts**8%
**Suitability Short Hair**7%
**Quality-Overall**7%
**Adhesion/Stickiness**4%
**Color**4%
**Size-Overall**4%
**Leak-Proof**4%
**Damage/Burn Hair**4%
## **Common questions**
- **Is volume mousse profitable to sell on Amazon United Kingdom?**
- The niche generates £193K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the volume mousse niche?**
- 16 brands and 152 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in volume mousse?**
- Top complaints mined from reviews: Value For Money, Hair Related, Functionality-Overall. The return rate is 0.1%.
- **When does demand for volume mousse peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the volume mousse niche?**
- Listings span £2.51–£20.64; the average listing price is £9.00 (sweet spot $15–$100). The average incumbent carries 2,894 reviews — the moat a new listing must climb.
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