---
title: "Vo5 Texturising Gum — £188K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/vo5-texturising-gum"
last_updated: "2026-08-06T18:41:57.911Z"
locale: en
meta:
description: "Niche score 41/100 · £188K/yr market · 61K searches/yr · £10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £188K/yr market · 61K searches/yr · £10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vo5 Texturising Gum — £188K/yr Amazon UK Niche (2026) - Flapen"
---
# **vo5 texturising gum**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 19Conversion 100Competition 15Returns 99Price range 14Avg price 36Brand share 0Review moat 88Quality gap 30
**Conversion**
**Incredible****29.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****232.4**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£188K**
£188K/yr · 61K searches
**Avg price**
**Okay****£10.30**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£3.50–£16.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vo5 texturising gum is a £188K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vo5 texturising gum market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£52K–£62K**
- units × avg price
- **Conversion rate**
- **29.8%**
- **Avg BSR**
- **#143**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **40%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- VO560% - Generic32% - BARGAINSTORE8%
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — -11.9% search growth over the last 90 days.
3K2KPrime Day '25Spike '25 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/vo5-texturising-gum/trend)
## **Top vo5 texturising gum search terms**
- **vo5 texturising gum**41K/yr-8.9%16.8% conv. - **v05 texturising gum**9K/yr-19.3%17.2% conv. - **texturising gum**7K/yr-11.1%11.8% conv. - **vo5 texturising gum extra hold**3K/yr-37.4%5.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/vo5-texturising-gum/search-terms)
## **Top vo5 texturising gum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£38K30%£56K40%£75K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VO5 Texturising Gum 75ml Reworkable Hair Styling Gum for Definition & Texture Long-lasting Hold with Matte Finish**VO5**£4.02**4.4★303 rev](https://www.amazon.co.uk/dp/B004CG4P8G) [2**VO5 Extreme Style Texturising Gum 75ml Case of 4 by OV**VO5**£16.81**4.5★188 rev](https://www.amazon.co.uk/dp/B01MXCKX81) [3**VO5 Texturising Gum Matt Finish 75ml (Pack of 2)**Generic**£11.99**4.6★15 rev](https://www.amazon.co.uk/dp/B0GGCQPMPH) [4**VO5 Texturising Gum Matt Finish Hair Styling Gum Strong Hold Level 4 for All Hair Types Matte Hair Wax Styling Paste for Men & Women 75ml Each Pack of 2 with Bargainstore Spatula**BARGAINSTORE**£10.90**4.7★4 rev](https://www.amazon.co.uk/dp/B0GRB8SY49) [5**VO5 Hair Styling Texturising Gum for Men & Women - Strong Hold Flexible Matt Finish for All-Day Control 75ml - Pack of 3**Generic**£15.73**4.0★1 rev](https://www.amazon.co.uk/dp/B0GRB74YJ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VO5 Texturising Gum Matt Finish 75ml with Our Cosmetic Spatula**Generic**£6.95**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H1MN22QM) [**VO5 Texturising Gum Matt Finish Hair Styling Gum Strong Hold Level 4 for All Hair Types Matte Hair Wax Styling Paste for Men & Women 75ml Each Pack of 2 with Bargainstore Spatula**BARGAINSTORE**£10.90**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GRB8SY49) [**VO5 Hair Styling Texturising Gum for Men & Women - Strong Hold Flexible Matt Finish for All-Day Control 75ml - Pack of 3**Generic**£15.73**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GRB74YJ9) [**VO5 Texturising Gum Matt Finish 75ml Pack of 2**Generic**£12.82**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GQDDXGZY) [**VO5 Texturising Gum Matt Finish 75ml (Pack of 2)**Generic**£11.99**15 rev6mo ago](https://www.amazon.co.uk/dp/B0GGCQPMPH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VO5 Texturising Gum Matt Finish 75ml with Our Cosmetic Spatula**Generic**£6.95**5.0★**▲ 254%**](https://www.amazon.co.uk/dp/B0H1MN22QM) [**VO5 Texturising Gum Matt Finish Hair Styling Gum Strong Hold Level 4 for All Hair Types Matte Hair Wax Styling Paste for Men & Women 75ml Each Pack of 2 with Bargainstore Spatula**BARGAINSTORE**£10.90**4.7★**▲ 242%**](https://www.amazon.co.uk/dp/B0GRB8SY49) [**VO5 Hair Styling Texturising Gum for Men & Women - Strong Hold Flexible Matt Finish for All-Day Control 75ml - Pack of 3**Generic**£15.73**4.0★**▲ 106%**](https://www.amazon.co.uk/dp/B0GRB74YJ9) [**VO5 Rework Putty 150ml Matt Finish Hair Styling Product Strong Hold Level 4**VO5**£3.50**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B003BQERCC) [**VO5 Texturising Gum Matt Finish 75ml (Pack of 2)**Generic**£11.99**4.6★**▲ 71%**](https://www.amazon.co.uk/dp/B0GGCQPMPH)
**~~View all trending →~~**
## **What buyers say about vo5 texturising gum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Durability**23%
*“can be used daily”*
**Quality-Overall**16%
*“no complaints”*
**Value For Money**11%
*“it feels like fair value”*
**Hair Styling**9%
*“Great hair product which I use every day”*
**Hair Growth**8%
*“Helps put some volume in my hair where it goes flat during sleep”*
**Advertised Vs Actual Product**8%
*“does the job”*
**Suitability Hot Weather**6%
*“keeps hair in one place on your head in windy weather”*
**Ease Of Use**4%
*“it is easy to add too much”*
**Smell**4%
*“It has a light, citrus scent, so it is suitable for both men and women”*
**Texture/Consistency-Overall**3%
*“Slick back, thick slime texture”*
### **What buyers complain about **
**Smell**38%
*“Mild fragrance”*
**Texture/Consistency-Overall**10%
*“Initially, I thought the texture felt a little greasy when I worked it between my fingers”*
**Thickness**5%
*“The texture is thick”*
### **Top return reasons **
**Advertised Vs Actual Product**72%
**Value For Money**13%
**Smell**6%
**Product Condition**6%
**Strength**3%
## **Common questions**
- **Is vo5 texturising gum profitable to sell on Amazon United Kingdom?**
- The niche generates £188K/yr across 10 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the vo5 texturising gum niche?**
- 3 brands and 52 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vo5 texturising gum?**
- Top complaints mined from reviews: Smell, Texture/Consistency-Overall, Thickness. The return rate is 0.1%.
- **When does demand for vo5 texturising gum peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the vo5 texturising gum niche?**
- Listings span £3.50–£16.81; the average listing price is £10.30 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)