---
title: "Vo5 Heat Protect Spray — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/vo5-heat-protect-spray"
last_updated: "2026-08-09T17:29:17.079Z"
locale: en
meta:
description: "Niche score 38/100 · £39K/yr market · 100K searches/yr · £6.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £39K/yr market · 100K searches/yr · £6.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vo5 Heat Protect Spray — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **vo5 heat protect spray**
**Skip it**
Prices mostly outside the sweet spot ($2.57–$13.40) — this niche doesn't clear our bar today.
Market size 10Growth 17Conversion 66Competition 38Returns 100Price range 0Avg price 18Brand share 37Review moat 48Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,652.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£6.58**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£39K**
£39K/yr · 100K searches
**Price range**
**Bad****£2.57–£13.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vo5 heat protect spray is a £39K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vo5 heat protect spray market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£39K–£53K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#280**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **41%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**140**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 98%
**Open market**
**12%**
- Schwarzkopf25% - VO519% - TIGI18% - Bed Head11% - Generic11% - TRESemmé5% - Open — no brand owns it (6 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — -16.4% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/vo5-heat-protect-spray/trend)
## **Top vo5 heat protect spray search terms**
- **vo5 heat protect spray**36K/yr-23.0%3.8% conv. - **schwarzkopf heat protection spray**23K/yr+5.2%7.3% conv. - **vo5 dry heat protect spray**15K/yr-29.2%2.2% conv. - **bed head heat protection spray**12K/yr-11.7%16.5% conv. - **v05 heat protect spray**7K/yr+2.1%3.3% conv. - **bedhead heat protection spray**3K/yr-19.0%17.2% conv. - **schwarzkopf keratin heat protection spray shine**4K/yr-60.0%2.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/vo5-heat-protect-spray/search-terms)
## **Top vo5 heat protect spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bed Head by TIGI Some Like It Hot Heat Protection Spray Hot Tools Protectant up to 230C with Anti-Frizz Humidity Shield Thermal Defence & Smooth Finish Styling 100ml**TIGI**£5.42**4.5★3,749 rev](https://www.amazon.co.uk/dp/B08R4YZXTM) [2**Schwarzkopf Heat Protection Spray 250ml Suitable for all Hair Styling Tools For all Hair Types with Anti-Frizz Effect and Natural Shine Vegan Formula***Schwarzkopf**£2.57**4.4★1,106 rev](https://www.amazon.co.uk/dp/B0DQQT5661) [3**Bed Head by TIGI No Fry Zone Heat Protection Spray Lightweight Mist for Styling Between Washes on Dry Hair Shields Up to 230C Frizz Control & Humidity Defence for All Hair Types 200ml**Bed Head**£7.77**4.4★75 rev](https://www.amazon.co.uk/dp/B0G94WXHWD) [4**VO5 Heat Protect Spray Protects up to 230 C Can Help Reduce Breakage & Split Ends Smooths & Adds Shine Lightweight Formula 200ml**VO5**£6.02**4.6★29 rev](https://www.amazon.co.uk/dp/B094QR59BQ) [5**Schwarzkopf Protect & Repair Spray 150 ml Style & Repair Up to 230C Heat Protection Less Hair Breakage Heat Protectant**Schwarzkopf**£3.10**4.4★272 rev](https://www.amazon.co.uk/dp/B0DSL1VLML)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VO5 Hairdryer Protection Mist Heat Activated Complex with UV Filter Detangling Spray for Wet Hair 200ml**Generic**£4.42**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GX9RZFVD) [**VO5 Hair Dryer Protection Mist 200ML - Pack of 3**Generic**£6.20**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GX9GJN15) [**Bed Head by TIGI No Fry Zone Heat Protection Spray Lightweight Mist for Styling Between Washes on Dry Hair Shields Up to 230C Frizz Control & Humidity Defence for All Hair Types 200ml**Bed Head**£7.77**75 rev7mo ago](https://www.amazon.co.uk/dp/B0G94WXHWD) [**VO5 Curl Heat Protect Spray 200ml | Shields Against Heat Damage | Helps Define Curls | Lightweight & Non-Greasy | With Heat Defence up to 230C**Generic**£10.81**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FWCCYMBM) [**amika the shield anti-humidity hairspray - hair spray for women with heat protection + frizz control - contains UV filters to help prevent sun damage (103 ml)**Amika**£13.40**4,744 rev10mo ago](https://www.amazon.co.uk/dp/B0F8PDRZGK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VO5 Hair Dryer Protection Mist 200ML - Pack of 3**Generic**£6.20**0.0★**▲ 341%**](https://www.amazon.co.uk/dp/B0GX9GJN15) [**VO5 Hairdryer Protection Mist Heat Activated Complex with UV Filter Detangling Spray for Wet Hair 200ml**Generic**£4.42**5.0★**▲ 339%**](https://www.amazon.co.uk/dp/B0GX9RZFVD) [**amika the shield anti-humidity hairspray - hair spray for women with heat protection + frizz control - contains UV filters to help prevent sun damage (103 ml)**Amika**£13.40**4.3★**▲ 339%**](https://www.amazon.co.uk/dp/B0F8PDRZGK) [**VO5 Firm Hold Hairspray Lightweight Fast-Drying Hair Styling Product Non-Sticky Formula Easy to Brush Out 400ml**VO5**£3.52**4.5★**▲ 274%**](https://www.amazon.co.uk/dp/B09ZHZQJKF) [**VO5 Plump It Up Amplifying Blow Dry Lotion 200ml 8844190**VO5**£3.98**4.6★**▲ 205%**](https://www.amazon.co.uk/dp/B00E3R6F2S)
**~~View all trending →~~**
## **What buyers say about vo5 heat protect spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“Great fragrance”*
**Quality-Overall**16%
*“Excellent product”*
**Value For Money**8%
*“Good value for money”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Suitability Straight Hair**4%
*“Ive been using it before straightening and curling my hair, and it really helps protect my strands from damage while keeping my hair feeling soft and manageable”*
**Protection**4%
*“Protects my hair”*
**Soft Feel**4%
*“helps keep hair soft”*
**Hair Styling**4%
*“Great for styling highly recommend”*
**Heating**3%
*“Excellent heat protector”*
**Hair Growth**3%
*“holds hair well”*
### **What buyers complain about **
**Moist/Dry**10%
*“Wish it was a bit more moisturising”*
**Smell**9%
*“smells weird”*
**Hair Related**8%
*“Theres no way Im putting it in my hair”*
**Oily/Greasy**7%
*“oily”*
**Adhesion/Stickiness**7%
*“felt sticky”*
**Value For Money**4%
*“Pricey”*
**Advertised Vs Actual Product**4%
*“Item not as shown”*
**Leak-Proof**3%
*“I don't think it was clear to open and it broke and leaked everywhere. could well be me being stupid”*
**Heating**3%
*“Worst heat protector I have ever used”*
**Quality-Overall**3%
*“Unusable”*
### **Top return reasons **
**Leak-Proof**16%
**Defective Material/Parts**13%
**Size-Overall**10%
**Smell**9%
**Value For Money**6%
**Ingredients-Overall**4%
**Functionality-Overall**4%
**Motor Power**4%
**Suitability Short Hair**4%
**Oily/Greasy**4%
## **Common questions**
- **Is vo5 heat protect spray profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 22 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the vo5 heat protect spray niche?**
- 12 brands and 140 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in vo5 heat protect spray?**
- Top complaints mined from reviews: Moist/Dry, Smell, Hair Related. The return rate is 0.1%.
- **What does it cost to enter the vo5 heat protect spray niche?**
- Listings span £2.57–£13.40; the average listing price is £6.58 (sweet spot $15–$100). The average incumbent carries 1,653 reviews — the moat a new listing must climb.
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