---
title: "Trend — vitamin e oil - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/vitamin-e-oil/trend"
last_updated: "2026-08-09T15:55:31.139Z"
locale: en
meta:
  description: "Niche score 47/100 · £186K/yr market · 255K searches/yr · £7.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £186K/yr market · 255K searches/yr · £7.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — vitamin e oil - Flapen"
---

# **vitamin e oil**

**Skip it**

Prices mostly outside the sweet spot ($2.97–$13.75) — this niche doesn't clear our bar today.

Market size 37Growth 23Conversion 88Competition 49Returns 99Price range 0Avg price 20Brand share 68Review moat 23Quality gap 33

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£186K**

£186K/yr · 255K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,098.96**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.19**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.97–£13.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend