---
title: "Search terms — vitamin c serum - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/vitamin-c-serum/search-terms"
last_updated: "2026-08-09T12:59:25.575Z"
locale: en
meta:
  description: "Niche score 51/100 · £1.0M/yr market · 1.7M searches/yr. Prices mostly outside the sweet spot ($4.01–$12.02) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £1.0M/yr market · 1.7M searches/yr. Prices mostly outside the sweet spot ($4.01–$12.02) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — vitamin c serum - Flapen"
---

# **vitamin c serum**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($4.01–$12.02) keeps it on the watch list.

Market size 78Growth 20Conversion 79Competition 39Returns 100Price range 0Avg price 20Brand share 33Review moat 18Quality gap 68

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.0M**

£1.0M/yr · 1.7M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-9.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.17**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****17,413.95**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£4.01–£12.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms