---
title: "Trend — vitamin c face wash - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/vitamin-c-face-wash/trend"
last_updated: "2026-08-09T21:37:26.923Z"
locale: en
meta:
  description: "Niche score 39/100 · £67K/yr market · 132K searches/yr · £5.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £67K/yr market · 132K searches/yr · £5.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — vitamin c face wash - Flapen"
---

# **vitamin c face wash**

**Skip it**

Prices mostly outside the sweet spot ($1.70–$13.06) — this niche doesn't clear our bar today.

Market size 17Growth 31Conversion 85Competition 43Returns 100Price range 0Avg price 15Brand share 7Review moat 28Quality gap 43

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+4.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,716.33**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£67K**

£67K/yr · 132K searches

**Avg price**

**Bad****£5.34**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.70–£13.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend