---
title: "Vegetable Glycerin — £157K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/vegetable-glycerin"
last_updated: "2026-08-07T16:55:19.471Z"
locale: en
meta:
description: "Niche score 47/100 · £157K/yr market · 134K searches/yr · £8.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £157K/yr market · 134K searches/yr · £8.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vegetable Glycerin — £157K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegetable glycerin**
**Skip it**
A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 52Conversion 96Competition 18Returns 99Price range 36Avg price 23Brand share 44Review moat 54Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,356.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+23.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£4.33–£21.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£157K**
£157K/yr · 134K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.38**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, vegetable glycerin is a £157K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegetable glycerin market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£126K–£168K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#658**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**13**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**16%**
- The Soapery23% - EQM SOLUCIONES QUIMICAS22% - SPECIAL INGREDIENTS19% - Naissance8% - VGPG Online7% - Lubrisolve5% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.1% search growth over the last 90 days.
5K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/vegetable-glycerin/trend)
## **Top vegetable glycerin search terms**
- **vegetable glycerin**109K/yr+29.8%12.1% conv. - **vegetable glycerine**15K/yr+9.2%10.8% conv. - **vegetable glycerin food grade**6K/yr+9.8%11.0% conv. - **vegetable glycerine for cleaning**4K/yr-28.9%20.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/vegetable-glycerin/search-terms)
## **Top vegetable glycerin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£31K30%£47K40%£63K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vegetable Glycerin 1 litre Food Grade and Cosmetic Grade**The Soapery**£6.56**4.7★1,582 rev](https://www.amazon.co.uk/dp/B07G2GJFCC) [2**EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc**EQM SOLUCIONES QUIMICAS**£4.76**4.6★1,266 rev](https://www.amazon.co.uk/dp/B0DJP3GDDF) [3**Vegetable Glycerine 1 Litre Premium Quality Food Grade Vegan Non GMO Natural Humectant Fragrance Free Recyclable Container - Special Ingredients**SPECIAL INGREDIENTS**£9.77**4.7★2,277 rev](https://www.amazon.co.uk/dp/B012DNYIE0) [4**Naissance Vegetable Glycerine (Glycerol) Liquid (no. 806) 250ml - 100% Pure & Natural Glycerin Premium EP/BP/USP Pharmaceutical Grade Natural Humectant Fragrance Free**Naissance**£5.01**4.6★7,105 rev](https://www.amazon.co.uk/dp/B00E5EX8HY) [5**Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses**VGPG Online**£6.02**4.5★19 rev](https://www.amazon.co.uk/dp/B0GMK64ZX9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses**VGPG Online**£6.02**19 rev5mo ago](https://www.amazon.co.uk/dp/B0GMK64ZX9) [**EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc**EQM SOLUCIONES QUIMICAS**£4.76**1,266 rev1y ago](https://www.amazon.co.uk/dp/B0DJP3GDDF) [**MAYJAM Vegetable Glycerin Pure & Natural Glycerin 473ML Colourless and Odourless Natural Hydrating Vegetable Glycerin for Hair Face & Body**MAYJAM**£6.83**1,297 rev1y ago](https://www.amazon.co.uk/dp/B0F38DK752) [**ican london 100% pure vegetable glycerin 250ml**ICAN LONDON**£4.33**1,183 rev5y ago](https://www.amazon.co.uk/dp/B08F3SVGN2) [**Vegetable Glycerine VG Glycerol Premium Quality Food Grade Vegan Non GMO Fragrance Free Recyclable Container (100ml)**ONYX INGREDIENTS 101**£5.91**119 rev6y ago](https://www.amazon.co.uk/dp/B0CQ2W1J35)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses**VGPG Online**£6.02**4.5★**▲ 224%**](https://www.amazon.co.uk/dp/B0GMK64ZX9) [**EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc**EQM SOLUCIONES QUIMICAS**£4.76**4.6★**▲ 67%**](https://www.amazon.co.uk/dp/B0DJP3GDDF) [**Vegetable Glycerine/Glycerol - 1 litre (L) - Ultra Pure Food Grade Liquid**Intralabs**£6.48**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B01DY0MXQ6) [**Pure Vegetable Glycerine 100% EP/USP Food/Cosmetic Grade Colourless & Odourless (1 Litre)**OYNX**£10.91**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B085VK9FC1) [**2 litres Vegetable Glycerine EP/USP Grade NON-GMO Odourless & Colourless (2 litres)**Lubrisolve**£12.97**4.6★**— 7%**](https://www.amazon.co.uk/dp/B019NOWWHW)
**~~View all trending →~~**
## **What buyers say about vegetable glycerin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Great product just as described on site”*
**Advertised Vs Actual Product**18%
*“As described”*
**Value For Money**17%
*“Good value for money”*
**Moist/Dry**5%
*“Good hydrating product for hair”*
**Durability**4%
*“Great product durability great Thankyou”*
**Size-Overall**4%
*“Very good quality right size”*
**Ease Of Cleaning**3%
*“Perfect for homemade cosmetics or cleaning products”*
**Suitability Combination Skin**3%
*“Great product for skin care”*
**Design-Overall**2%
*“Works well and looks good”*
**Suitability Dry Skin**2%
*“I have really dry skin and I use it, makes my skin feel hydrated and soft”*
### **What buyers complain about **
**Size-Overall**21%
*“As described bottle was smaller than expected”*
**Leak-Proof**15%
*“the container started to leak at the base after a few weeks”*
**Functionality-Overall**8%
*“The lid will not budge”*
**Product Condition**8%
*“Product was half full when arrived and opened”*
**Value For Money**4%
*“the amount is limited”*
**Ingredients-Overall**4%
*“has found this ingredient increasingly hard to locate in local shops”*
**Suitability Combination Skin**4%
*“Not very suitable to be used on the face”*
**Thickness**4%
*“The product is quite thick”*
**Allergies**4%
*“my face did not have a great reaction to it”*
### **Top return reasons **
**Size-Overall**36%
**Leak-Proof**32%
**Advertised Vs Actual Product**12%
**Value For Money**8%
**Quality-Overall**8%
**Compatibility-Overall**4%
## **Common questions**
- **Is vegetable glycerin profitable to sell on Amazon United Kingdom?**
- The niche generates £157K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the vegetable glycerin niche?**
- 11 brands and 13 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in vegetable glycerin?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Functionality-Overall. The return rate is 0.1%.
- **When does demand for vegetable glycerin peak?**
- Demand peaks in Sep–Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the vegetable glycerin niche?**
- Listings span £4.33–£21.06; the average listing price is £8.38 (sweet spot $15–$100). The average incumbent carries 1,357 reviews — the moat a new listing must climb.
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