---
title: "Vaseline Gluta Hya Lotion — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/vaseline-gluta-hya-lotion"
last_updated: "2026-08-07T10:41:02.187Z"
locale: en
meta:
description: "Niche score 42/100 · £88K/yr market · 144K searches/yr · £8.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £88K/yr market · 144K searches/yr · £8.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vaseline Gluta Hya Lotion — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **vaseline gluta hya lotion**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 25Conversion 76Competition 31Returns 100Price range 24Avg price 24Brand share 3Review moat 34Quality gap 84
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,063.31**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.52**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.85–£18.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£88K**
£88K/yr · 144K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vaseline gluta hya lotion is a £88K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–May. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vaseline gluta hya lotion market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£68K–£85K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**124**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Vaseline79% - Sell n Ship6% - UK Home Shop6% - UK Wild Skincare4% - L'Oreal Paris4% - medicube1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — -0.8% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/vaseline-gluta-hya-lotion/trend)
## **Top vaseline gluta hya lotion search terms**
- **vaseline gluta hya**25K/yr+167.9%6.7% conv. - **vaseline gluta hya lotion**55K/yr-31.9%5.8% conv. - **gluta hya**16K/yr-9.6%5.9% conv. - **face glow**9K/yr+23.3%0.9% conv. - **glow face cream**5K/yr-9.2%1.4% conv. - **glow cream**4K/yr-3.5%0.6% conv. - **vaseline face cream**4K/yr-18.8%3.4% conv. - **glow cream for face**4K/yr-3.1%1.0% conv. - **vaseline gluta**11K/yr-84.6%4.2% conv. - **vaseline face moisturiser**4K/yr-22.9%3.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/vaseline-gluta-hya-lotion/search-terms)
## **Top vaseline gluta hya lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£9K15%£13K20%£18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Gluta-Hya Dewy Radiance Serum-In-Lotion Non Sticky 70ml By Sell n Ship**Vaseline**£4.85**4.2★475 rev](https://www.amazon.co.uk/dp/B0DKJCLF2Z) [2**Vaseline Gluta-Hya Dewy Radiance Serum Burst Lotion Moisturiser Body Lotion with GlutaGlow Niacinamide Hyaluron & Antioxidants 10x Stronger Than Vitamin C* For Radiant Dewy Skin in 5 Days 200ml**Vaseline**£6.97**4.5★374 rev](https://www.amazon.co.uk/dp/B0F5BFLLL8) [3**Vaseline Gluta-Hya Overnight Radiance Serum Burst Lotion Moisturiser Body Lotion with GlutaGlow Hyaluron Collagen & Antioxidants 10x Stronger Than Vitamin C* For Plumper Skin in 5 Days 200ml**Vaseline**£6.95**4.6★220 rev](https://www.amazon.co.uk/dp/B0F5BF37SL) [4**Vaseline Gluta-Hya Flawless Tone Serum Burst Lotion Moisturiser Body Lotion with GlutaGlow Glycerol Hyaluron & Antioxidants 10x Stronger Than Vitamin C* Reduces Dark Spots in 5 Days 200ml**Vaseline**£6.96**4.2★276 rev](https://www.amazon.co.uk/dp/B0F5BH38L1) [5**Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml**Vaseline**£6.11**3.6★267 rev](https://www.amazon.co.uk/dp/B0G2SZ36NC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml**Vaseline**£6.11**267 rev6mo ago](https://www.amazon.co.uk/dp/B0G2SZ36NC) [**Vaseline Gluta-Hya Royal Plum Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml**Vaseline**£6.26**267 rev6mo ago](https://www.amazon.co.uk/dp/B0G2SY2QZR) [**Vaseline Gluta-Hya Overnight Radiance Serum Burst Lotion Moisturiser Body Lotion with GlutaGlow Hyaluron Collagen & Antioxidants 10x Stronger Than Vitamin C* For Plumper Skin in 5 Days 200ml**Vaseline**£6.95**220 rev1y ago](https://www.amazon.co.uk/dp/B0F5BF37SL) [**Vaseline Gluta-Hya Flawless Tone Serum Burst Lotion Moisturiser Body Lotion with GlutaGlow Glycerol Hyaluron & Antioxidants 10x Stronger Than Vitamin C* Reduces Dark Spots in 5 Days 200ml**Vaseline**£6.96**276 rev1y ago](https://www.amazon.co.uk/dp/B0F5BH38L1) [**Vaseline Gluta-Hya Dewy Radiance Body Lotion 2x200ml 10x Vitamin C Power with GlutaGlow Niacinamide & Hyaluron for Bright Glowing Hydrated Skin in 5 Days**Vaseline**£18.24**58 rev1y ago](https://www.amazon.co.uk/dp/B0F99VDF31)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaseline Gluta-Hya Dewy Radiance Body Lotion 2x200ml 10x Vitamin C Power with GlutaGlow Niacinamide & Hyaluron for Bright Glowing Hydrated Skin in 5 Days**Vaseline**£18.24**4.1★**▲ 180%**](https://www.amazon.co.uk/dp/B0F99VDF31) [**medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)**medicube**£9.67**4.3★**▲ 66%**](https://www.amazon.co.uk/dp/B0DGPSZVW3) [**Vaseline Gluta-Hya Overnight Radiance Serum Burst Lotion Moisturiser Body Lotion with GlutaGlow Hyaluron Collagen & Antioxidants 10x Stronger Than Vitamin C* For Plumper Skin in 5 Days 200ml**Vaseline**£6.95**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B0F5BF37SL) [**Vaseline Gluta-Hya Rosy Pink Lip Gloss Serum Lip Care with Hyaluronic Acid and GlutaGlow Technology Tints Plumps and Protects with SPF15 for Plump and Dewy Lips 10 ml**Vaseline**£6.11**3.6★**▲ 55%**](https://www.amazon.co.uk/dp/B0G2SZ36NC) [**LOréal Paris Multi-Use Glow Enhancer 24h Hydration with Shea Butter and Glycerin for Face and Body Paradise Lumi Glotion Shade 902: Light Glow 40 ml**L'Oreal Paris**£6.15**4.5★**▲ 42%**](https://www.amazon.co.uk/dp/B0CPT722P5)
**~~View all trending →~~**
## **What buyers say about vaseline gluta hya lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Excellent product”*
**Soft Feel**12%
*“Leaves skin soft”*
**Brightness/Shine/Glow**11%
*“Glowing skin”*
**Suitability Combination Skin**10%
*“Fantastic on the skin”*
**Moist/Dry**10%
*“Good moisturiser”*
**Value For Money**7%
*“Good For The Price”*
**Color**4%
*“The colour is super pretty”*
**Smell**3%
*“Subtle scent and not too expensive which is great”*
**Suitability Dry Skin**3%
*“My lips feel moisturised”*
**Texture/Consistency-Overall**3%
*“I like its texture which makes my skin smooth”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“the stickiness remained”*
**Moist/Dry**12%
*“Not moisturising”*
**Allergies**7%
*“Allergic Reaction”*
**Suitability Dry Skin**7%
*“Dried my skin out”*
**Color**6%
*“not pink at all”*
**Value For Money**5%
*“Waste of money”*
**Texture/Consistency-Overall**5%
*“Unusual texture”*
**Skin Health**3%
*“Damage my skin”*
**Thickness**2%
*“the order i just received iv had to throw away as it was a thick paste instead of a light highlighter”*
**Suitability Combination Skin**2%
*“Skin disliked”*
### **Top return reasons **
**Size-Overall**38%
**Product Condition**33%
**Defective Material/Parts**7%
**Value For Money**5%
**Leak-Proof**4%
**Advertised Vs Actual Product**4%
**Ingredients-Overall**2%
**Moist/Dry**2%
**Quality-Overall**2%
**Ease Of Cleaning**2%
## **Common questions**
- **Is vaseline gluta hya lotion profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the vaseline gluta hya lotion niche?**
- 6 brands and 124 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in vaseline gluta hya lotion?**
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Allergies. The return rate is 0.1%.
- **When does demand for vaseline gluta hya lotion peak?**
- Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the vaseline gluta hya lotion niche?**
- Listings span £4.85–£18.24; the average listing price is £8.52 (sweet spot $15–$100). The average incumbent carries 3,063 reviews — the moat a new listing must climb.
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