---
title: "Vaseline Gift Set — £17K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/vaseline-gift-set"
last_updated: "2026-08-09T13:40:06.529Z"
locale: en
meta:
description: "Niche score 28/100 · £17K/yr market · 93K searches/yr · £6.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · £17K/yr market · 93K searches/yr · £6.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vaseline Gift Set — £17K/yr Amazon UK Niche (2026) - Flapen"
---
# **vaseline gift set**
**Skip it**
Prices mostly outside the sweet spot ($0.87–$15.20) — this niche doesn't clear our bar today.
Market size 4Growth 5Conversion 34Competition 34Returns 100Price range 1Avg price 19Brand share 23Review moat 36Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,885.33**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£6.69**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-40.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£17K**
£17K/yr · 93K searches
**Price range**
**Bad****£0.87–£15.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vaseline gift set is a £17K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vaseline gift set market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£20K–£27K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#451**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **61%**
- **Out of stock**
- **17.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**131**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**6%**
- Vaseline52% - EcoGrocers25% - Generic6% - NIVEA5% - Glameno3% - Buyvex3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -40.1% search growth over the last 90 days.
12K8KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 22.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/vaseline-gift-set/trend)
## **Top vaseline gift set search terms**
- **vaseline vanilla daydream**10K/yr-40.1%0.8% conv. - **vaseline limited edition**8K/yr-32.4%1.5% conv. - **vaseline vanilla**7K/yr-35.8%1.1% conv. - **vanilla vaseline**6K/yr-27.5%2.2% conv. - **vaseline gift set**30K/yr-49.3%2.5% conv. - **vaseline set**11K/yr-44.8%2.0% conv. - **vaseline tropical zest**4K/yr-27.7%0.1% conv. - **limited edition vaseline**3K/yr-28.0%0.8% conv. - **vaseline creme brulee**3K/yr-35.4%6.3% conv. - **vaseline lip balm set**4K/yr-43.6%1.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/vaseline-gift-set/search-terms)
## **Top vaseline gift set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£84510%£2K15%£3K20%£3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lip Therapy Moisturising Lip Balm Collection 20g - Best Lip Care For You (Vaseline Limited Edition Vanilla Daydream Lip Therapy Balm 20g)**EcoGrocers**£7.82**0.0★0 rev](https://www.amazon.co.uk/dp/B0GVJVX3D4) [2**Vaseline Lip Therapy Lip Balm Mini Creme Brulee 0.25 oz**Vaseline**£4.25**4.1★20,071 rev](https://www.amazon.co.uk/dp/B00NYQSIY2) [3**Vaseline Lip Therapy Crème Brûlée Nourishing Lip Balm for Optimal Hydration (Crème Brûlée (1 Piece))**Vaseline**£4.63**4.1★20,071 rev](https://www.amazon.co.uk/dp/B0CTTWBHLM) [4**Vaseline Rouge Romance Lip Balm Tin Limited Edition x Emily in Paris For moisturisation and a deep red Parisian tint 20 g**Vaseline**£1.69**4.6★251 rev](https://www.amazon.co.uk/dp/B0F5BFQV5D) [5**Vaseline Lip Therapy Pink Bubbly 20g - Limited Edition**Vaseline**£7.82**4.5★765 rev](https://www.amazon.co.uk/dp/B00BHE8YTC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lip Therapy Moisturising Lip Balm Collection 20g - Best Lip Care For You (Vaseline Limited Edition Vanilla Daydream Lip Therapy Balm 20g)**EcoGrocers**£7.82**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GVJVX3D4) [**Lip Therapy Moisturising Lip Balm Collection 20g - Best Lip Care For You (Vaseline Limited Edition Vanilla Daydream Lip Therapy Balm 20g)**DANEV**£8.56**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ2Z2QQM) [**Lip Balm Set 4 x 20g Rosy Lips Original Aloe Vera & Cocoa Butter | Bundle with Silicone Lip Applicator and Buyvex Travel Pouch**Buyvex**£9.76**15 rev6mo ago](https://www.amazon.co.uk/dp/B0GCVGR25B) [**Vaseline Lip TherapyPink Bubbly Nourishing Lip Balm for Optimal Moisture with Pink Bubble Tone (Pack of 1)**Vaseline**£7.59**295 rev1y ago](https://www.amazon.co.uk/dp/B0DXL7Z2BG) [**Vaseline Lip Therapy 7G Queen Bee | Nourishing Lip Balm with Honey for Optimal Hydration | (Queen Bee (1 Piece))**Vaseline**£6.22**141 rev1y ago](https://www.amazon.co.uk/dp/B0DXL81KT7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lip Therapy Moisturising Lip Balm Collection 20g - Best Lip Care For You (Vaseline Limited Edition Vanilla Daydream Lip Therapy Balm 20g)**EcoGrocers**£7.82**0.0★**▲ 479%**](https://www.amazon.co.uk/dp/B0GVJVX3D4) [**Lip Balm Set 4 x 20g Rosy Lips Original Aloe Vera & Cocoa Butter | Bundle with Silicone Lip Applicator and Buyvex Travel Pouch**Buyvex**£9.76**4.8★**▲ 424%**](https://www.amazon.co.uk/dp/B0GCVGR25B) [**Vaseline Lip TherapyPink Bubbly Nourishing Lip Balm for Optimal Moisture with Pink Bubble Tone (Pack of 1)**Vaseline**£7.59**4.5★**▲ 338%**](https://www.amazon.co.uk/dp/B0DXL7Z2BG) [**Vaseline Lip Therapy Crème Brûlée Nourishing Lip Balm for Optimal Hydration (Crème Brûlée (1 Piece))**Vaseline**£4.63**4.1★**▲ 178%**](https://www.amazon.co.uk/dp/B0CTTWBHLM) [**Vaseline Lip Therapy 7G Queen Bee | Nourishing Lip Balm with Honey for Optimal Hydration | (Queen Bee (1 Piece))**Vaseline**£6.22**4.4★**▲ 121%**](https://www.amazon.co.uk/dp/B0DXL81KT7)
**~~View all trending →~~**
## **What buyers say about vaseline gift set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Great products as you'd expect”*
**Moist/Dry**15%
*“moisturizing well”*
**Value For Money**15%
*“Value for money”*
**Smell**12%
*“Love the smell”*
**Advertised Vs Actual Product**5%
*“Does what its supposed to do”*
**Soft Feel**5%
*“It is smooth”*
**Durability**4%
*“been used for years”*
**Ease Of Use**3%
*“Convenient”*
**Size-Overall**3%
*“Perfect size”*
**Color**3%
*“Wow colour”*
### **What buyers complain about **
**Size-Overall**20%
*“its rather too big”*
**Value For Money**8%
*“Expensive”*
**Ease Of Use**8%
*“difficult to open”*
**Moist/Dry**8%
*“Doesn't keep your lips moisturises for 72hrs”*
**Product Condition**5%
*“This lip balm came very obviously used”*
**Smell**3%
*“has chemical smell”*
**Allergies**3%
*“irritate my sensitive skin”*
**Ease Of Application**3%
*“The included applicator seems poor quality”*
**Quality-Overall**2%
*“Really bad quality”*
**Safety Standards**2%
*“No hygiene protection”*
### **Top return reasons **
**Value For Money**47%
**Size-Overall**24%
**Defective Material/Parts**12%
**Product Condition**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
## **Common questions**
- **Is vaseline gift set profitable to sell on Amazon United Kingdom?**
- The niche generates £17K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.1%. Flapen's verdict: Skip it (28/100).
- **How competitive is the vaseline gift set niche?**
- 9 brands and 131 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in vaseline gift set?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Ease Of Use. The return rate is 0.1%.
- **When does demand for vaseline gift set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 22.9× the quietest.
- **What does it cost to enter the vaseline gift set niche?**
- Listings span £0.87–£15.20; the average listing price is £6.69 (sweet spot $15–$100). The average incumbent carries 2,885 reviews — the moat a new listing must climb.
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