---
title: "Reviews — vanilla perfume - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/vanilla-perfume/reviews"
last_updated: "2026-08-09T17:05:01.366Z"
locale: en
meta:
  description: "Niche score 54/100 · £313K/yr market · 738K searches/yr · £20.31 avg price. Soft demand (-13.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £313K/yr market · 738K searches/yr · £20.31 avg price. Soft demand (-13.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — vanilla perfume - Flapen"
---

# **vanilla perfume**

**Worth a look**

Shows low returns (0.4%), but soft demand (-13.4% this quarter) keeps it on the watch list.

Market size 52Growth 18Conversion 26Competition 55Returns 98Price range 84Avg price 88Brand share 56Review moat 25Quality gap 78

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£20.31**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£1.78–£97.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£313K**

£313K/yr · 738K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,722.03**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.4%**

90-day search growth — must beat 0% to launch

## Reviews