---
title: "Vanilla Perfume — £313K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/vanilla-perfume"
last_updated: "2026-08-09T13:40:21.564Z"
locale: en
meta:
description: "Niche score 54/100 · £313K/yr market · 738K searches/yr · £20.31 avg price. Soft demand (-13.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £313K/yr market · 738K searches/yr · £20.31 avg price. Soft demand (-13.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vanilla Perfume — £313K/yr Amazon UK Niche (2026) - Flapen"
---
# **vanilla perfume**
**Worth a look**
Shows low returns (0.4%), but soft demand (-13.4% this quarter) keeps it on the watch list.
Market size 52Growth 18Conversion 26Competition 55Returns 98Price range 84Avg price 88Brand share 56Review moat 25Quality gap 78
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£20.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£1.78–£97.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£313K**
£313K/yr · 738K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,722.03**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vanilla perfume is a £313K/yr Amazon United Kingdom market (738K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vanilla perfume market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£305K–£406K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#385**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **48%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**249**
**Top-5 brand share**
**72%**
Top 20: 95%
**Top-5 click share**
**52%**
Top 20: 88%
**Open market**
**24%**
- Lattafa27% - KAYALI21% - Fragrance World15% - --5% - CHANSON D'EAU5% - Baylis & Harding4%
## **Demand**
Weekly Amazon search volume, last 49 weeks — -13.4% search growth over the last 90 days.
70K50KSpike '25Black Friday '25Holiday '25Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/vanilla-perfume/trend)
## **Top vanilla perfume search terms**
- **vanilla perfume**284K/yr-12.7%1.9% conv. - **kayali perfume**155K/yr-10.6%0.4% conv. - **kayali**64K/yr-3.9%0.3% conv. - **eclaire lattafa**48K/yr-34.4%5.4% conv. - **elysia perfume**27K/yr+3.1%2.8% conv. - **vanilla perfume for women**25K/yr+6.7%1.7% conv. - **lattafa eclair**36K/yr-45.0%5.7% conv. - **perfume vanilla**16K/yr-2.9%2.4% conv. - **lattafa eclair perfume**10K/yr-6.7%7.2% conv. - **vanilla scent**11K/yr-27.4%0.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/vanilla-perfume/search-terms)
## **Top vanilla perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£16K10%£31K15%£47K20%£63K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lattafa Eclaire EDP Spray 100ML (3.4 OZ) Long Lasting & Enchanting Fragrance For Women.**Lattafa**£20.68**4.3★2,278 rev](https://www.amazon.co.uk/dp/B0D5JKMCJM) [2**KAYALI - Discovery Set**KAYALI**£28.05**3.8★18 rev](https://www.amazon.co.uk/dp/B0CKLS28L6) [3**Elysia Vanilla Eau De Parfum 100ml by Fragrance World**Fragrance World**£17.44**4.4★67 rev](https://www.amazon.co.uk/dp/B0F4DZMJTN) [4**Eclaire by Lattafa for Unisex - 3.4 oz EDP Spray**Lattafa**£18.88**4.3★10,595 rev](https://www.amazon.co.uk/dp/B0D3J4BT2L) [5**Victoria Secret Bare Vanilla Fragrance Mist 250ml + APHY Fragrance Guide**--**£17.29**4.5★313 rev](https://www.amazon.co.uk/dp/B0D4VBF4SG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ECLAIRE Eau de Parfum 100ml Long Lasting Luxury Perfume Spray for Men & Women | Rich Vanilla Amber & Creamy Woody Notes | Elegant Everyday & Evening Fragrance | Premium EDP Gift**Top Linen (NW) Ltd**£23.77**1 rev2mo ago](https://www.amazon.co.uk/dp/B0H12HSD2C) [**Coconut Vanilla Body Spray for Women - All-Day Light Vanilla Perfume Body for Hair & Skin with Essential Oils**MrDalio**£5.70**37 rev7mo ago](https://www.amazon.co.uk/dp/B0G64N5XKY) [**Botanic Hearth Velvet Vanilla Hair Spray & Body Perfume Mist 100 ml (3.4 Fl Oz) | With Hyaluronic Acid | Alcohol-Free Formula | Long-Lasting Vanilla Fragrance Leave-in Spray | For Women & Men**Botanic Hearth**£8.49**600 rev9mo ago](https://www.amazon.co.uk/dp/B0F9FJC96T) [**Lattafa Eclaire Banoffi EDP 100ml/3.4oz Spray- Unisex Creamy Banana Gourmand Scent**Lattafa**£20.78**763 rev10mo ago](https://www.amazon.co.uk/dp/B0FLPY4HM2) [**Elysia Marshmallow EDP Unisex 3.4 Fl Oz**Fragrance World**£16.08**74 rev10mo ago](https://www.amazon.co.uk/dp/B0FN8D6945)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ECLAIRE Eau de Parfum 100ml Long Lasting Luxury Perfume Spray for Men & Women | Rich Vanilla Amber & Creamy Woody Notes | Elegant Everyday & Evening Fragrance | Premium EDP Gift**Top Linen (NW) Ltd**£23.77**5.0★**▲ 394%**](https://www.amazon.co.uk/dp/B0H12HSD2C) [**Coconut Vanilla Body Spray for Women - All-Day Light Vanilla Perfume Body for Hair & Skin with Essential Oils**MrDalio**£5.70**4.0★**▲ 213%**](https://www.amazon.co.uk/dp/B0G64N5XKY) [**Vanilla | 28 Eau de Parfum Spray 50 ml / 1.7 oz**KAYALI**£75.32**4.0★**▲ 164%**](https://www.amazon.co.uk/dp/B0C7WMGD5V) [**MCoBeauty Fragrance Mist - No. 4 Vanilla & Macadamia**MCoBeauty**£5.18**3.9★**▲ 124%**](https://www.amazon.co.uk/dp/B0FKD8PXNQ) [**Elysia Vanilla Eau De Parfum 100ml by Fragrance World**Fragrance World**£17.44**4.4★**▲ 105%**](https://www.amazon.co.uk/dp/B0F4DZMJTN)
**~~View all trending →~~**
## **What buyers say about vanilla perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**66%
*“Long lasting fragrance”*
**Value For Money**7%
*“Worth the money”*
**Quality-Overall**3%
*“Quality excellent”*
**Durability**3%
*“still very wearable”*
**Moist/Dry**2%
*“super moisturising”*
**Soft Feel**2%
*“Skin feels smooth”*
**Advertised Vs Actual Product**2%
*“Exactly what I was looking for”*
**Gifting Purpose**1%
*“Christmas gift”*
**Size-Overall**1%
*“it's the prefect size”*
**Design-Overall**1%
*“love the design”*
### **What buyers complain about **
**Smell**37%
*“Bad smell”*
**Durability**11%
*“Didn't last”*
**Value For Money**7%
*“expensive”*
**Size-Overall**3%
*“One tiny bottle”*
**Motor Power**3%
*“PUMP defective”*
**Advertised Vs Actual Product**2%
*“Doesn't look like the picture”*
**Strength**2%
*“Very weak”*
**Alcohol Content**2%
*“Stinksss of alcohol”*
**Allergies**1%
*“made my skin itchy”*
**Color**1%
*“the colour isnt look like it does on the internet not sure if its real”*
### **Top return reasons **
**Smell**50%
**Motor Power**15%
**Leak-Proof**6%
**Advertised Vs Actual Product**4%
**Product Condition**4%
**Defective Material/Parts**3%
**Size-Overall**3%
**Value For Money**2%
**Quality-Overall**2%
**Durability**2%
## **Common questions**
- **Is vanilla perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £313K/yr across 31 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the vanilla perfume niche?**
- 20 brands and 249 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in vanilla perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the vanilla perfume niche?**
- Listings span £1.78–£97.13; the average listing price is £20.31 (sweet spot $15–$100). The average incumbent carries 4,722 reviews — the moat a new listing must climb.
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