---
title: "Vanilla Deodorant — £150K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/vanilla-deodorant"
last_updated: "2026-08-06T02:13:49.725Z"
locale: en
meta:
description: "Niche score 39/100 · £150K/yr market · 196K searches/yr · £11.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £150K/yr market · 196K searches/yr · £11.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vanilla Deodorant — £150K/yr Amazon UK Niche (2026) - Flapen"
---
# **vanilla deodorant**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 26Conversion 74Competition 14Returns 100Price range 40Avg price 42Brand share 0Review moat 9Quality gap 63
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.07**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£1.81–£23.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£150K**
£150K/yr · 196K searches
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****32,970.27**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vanilla deodorant is a £150K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vanilla deodorant market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£89K–£111K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Native63% - Dove37%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +0.4% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/vanilla-deodorant/trend)
## **Top vanilla deodorant search terms**
- **native deodorant**60K/yr+6.9%8.4% conv. - **vanilla deodorant**44K/yr-17.4%1.1% conv. - **dove vanilla deodorant**27K/yr-14.7%1.4% conv. - **coconut deodorant**13K/yr+22.9%1.3% conv. - **dove coconut deodorant**9K/yr+45.0%2.4% conv. - **vanilla dove deodorant**4K/yr-1.1%1.2% conv. - **vanilla deodorant spray**4K/yr+3.4%0.7% conv. - **deodorant vanilla**4K/yr+9.5%1.9% conv. - **dove deodorant vanilla**4K/yr+8.2%1.6% conv. - **dove deodorant coconut**3K/yr+44.7%1.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/vanilla-deodorant/search-terms)
## **Top vanilla deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£45K40%£60K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Native Deodorant Womens & Men Alcohol & Aluminium Free - Coconut & Vanilla Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75g)**Native**£10.39**4.1★88,537 rev](https://www.amazon.co.uk/dp/B07GB3NVN1) [2**Dove Advanced Care Coconut & Jasmine Flower Scent Womens Antiperspirant Deodorant Body Spray with Pro-Ceramide technology for 72 hours of protection 200 ml**Dove**£2.61**4.7★2,607 rev](https://www.amazon.co.uk/dp/B0BWFRH28T) [3**Native Deodorant Womens & Men - Alcohol & Aluminium Free - Salt & Cedar Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75ml)**Native**£9.71**4.1★88,537 rev](https://www.amazon.co.uk/dp/B07ZJVFDZ3) [4**Dove Vanilla Deodorant Spray 3 Pack Antiperspirant 200ml 48h Protection - Dove Autumn Scents**Dove**£15.23**4.8★14 rev](https://www.amazon.co.uk/dp/B0FRW5N7F5) [5**Dove Advanced Care Coconut Scent with plant-based moisturiser Anti-perspirant Deodorant roll-on for 48 hours of protection 50 ml**Dove**£5.27**4.3★50 rev](https://www.amazon.co.uk/dp/B0BS9GCTP4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove Womens Roll-On Deodorant Vanilla Scent 50 ml Pack of 6**Dove**£20.76**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GPF69XNF) [**Dove Vanilla Deodorant Spray 3 Pack Antiperspirant 200ml 48h Protection - Dove Autumn Scents**Dove**£15.23**14 rev9mo ago](https://www.amazon.co.uk/dp/B0FRW5N7F5) [**Native Deodorant Womens & Men - Alcohol & Aluminium Free - Salt & Cedar Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75ml)**Native**£9.71**88,537 rev1y ago](https://www.amazon.co.uk/dp/B07ZJVFDZ3) [**Native Shower Gel & Body Wash for Women & Men - Free of Sulphates & Dyes - Coconut & Vanilla Scent Body Soap - Gently Cleanses with Plant-Based ingredients (532ml)**Native**£10.45**3,866 rev1y ago](https://www.amazon.co.uk/dp/B0DSR997MX) [**Dove Powder Soft Womens Antiperspirant Deodorant Cream Stick for 48 hour sweat protection and long-lasting fragrance with moisturising cream 50 ml**Dove**£1.81**1,062 rev1y ago](https://www.amazon.co.uk/dp/B0DPL4Q2W1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Womens Roll-On Deodorant Vanilla Scent 50 ml Pack of 6**Dove**£20.76**0.0★**▲ 304%**](https://www.amazon.co.uk/dp/B0GPF69XNF) [**Native Deodorant Womens & Men - Alcohol & Aluminium Free - Salt & Cedar Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75ml)**Native**£9.71**4.1★**▲ 93%**](https://www.amazon.co.uk/dp/B07ZJVFDZ3) [**Native Deodorant Womens & Men - Alcohol & Aluminium Free - Lavender & Rose Scent - Naturally Derived with Shea Butter Coconut Oil & Baking Soda - 72 Hour Odor Control (75ml)**Native**£10.50**4.1★**▲ 76%**](https://www.amazon.co.uk/dp/B07GB1KJN3) [**Native Deodorant Natural Deodorant Seasonal Scents for Women and Men Aluminium Free with Baking Soda Probiotics Coconut Oil and Shea Butter Sweet Peach & Nectar**Native**£23.86**4.5★**▲ 20%**](https://www.amazon.co.uk/dp/B09KMHWZR5) [**Dove Vanilla Deodorant Spray 3 Pack Antiperspirant 200ml 48h Protection - Dove Autumn Scents**Dove**£15.23**4.8★**▲ 11%**](https://www.amazon.co.uk/dp/B0FRW5N7F5)
**~~View all trending →~~**
## **What buyers say about vanilla deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**59%
*“pleasant gentle fragrance”*
**Quality-Overall**5%
*“No complaints”*
**Value For Money**5%
*“Good value”*
**Efficiency**3%
*“Effective”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Soft Feel**3%
*“Also makes my skin really soft”*
**Durability**2%
*“does the job - lasts all day”*
**Size-Overall**2%
*“perfect size”*
**Suitability Dry Skin**2%
*“soothes the skin”*
**Suitability Combination Skin**2%
*“Good for sensitive skin”*
### **What buyers complain about **
**Smell**32%
*“very strong smell”*
**Allergies**12%
*“but Ive come out with a rash”*
**Value For Money**9%
*“A bit pricey”*
**Quality-Overall**7%
*“Ok. Not the best quality- over priced”*
**Sensitivity-Overall**3%
*“Harsh on sensitive skin”*
**Functionality-Overall**3%
*“Didn't work”*
**Dilute/Watery**3%
*“it was a bit too powdery and claggy”*
**Leak-Proof**3%
*“Highly toxic had vocs leak into my room”*
**Ingredients-Overall**3%
*“Ingredients list 👎 I became very disappointed once I saw the list of ingredients”*
**Moist/Dry**1%
*“Only small issue is that it doesnt fully dry/sink in”*
### **Top return reasons **
**Advertised Vs Actual Product**26%
**Smell**24%
**Ingredients-Overall**13%
**Quality-Overall**5%
**Damage/Burn Hair**5%
**Stain Resistance**5%
**Skin Health**5%
**Lather**5%
**Value For Money**5%
**Residue**5%
## **Common questions**
- **Is vanilla deodorant profitable to sell on Amazon United Kingdom?**
- The niche generates £150K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the vanilla deodorant niche?**
- 2 brands and 49 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vanilla deodorant?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.1%.
- **When does demand for vanilla deodorant peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the vanilla deodorant niche?**
- Listings span £1.81–£23.86; the average listing price is £11.07 (sweet spot $15–$100). The average incumbent carries 32,970 reviews — the moat a new listing must climb.
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