---
title: "Urea Cream — £457K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/urea-cream"
last_updated: "2026-08-09T11:47:53.645Z"
locale: en
meta:
description: "Niche score 60/100 · £457K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £457K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Urea Cream — £457K/yr Amazon UK Niche (2026) - Flapen"
---
# **urea cream**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 65Conversion 90Competition 51Returns 100Price range 0Avg price 21Brand share 74Review moat 23Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+44.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£457K**
£457K/yr · 575K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,964.18**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.38**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.80–£10.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, urea cream is a £457K/yr Amazon United Kingdom market (575K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urea cream market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£369K–£443K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**185**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 98%
**Open market**
**34%**
- OUKEYA24% - ACWOO11% - Eucerin10% - Kurchugo9% - VCCGRRL7% - Grocerism6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.5% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/urea-cream/trend)
## **Top urea cream search terms**
- **urea foot cream**202K/yr+53.6%9.3% conv. - **urea cream**176K/yr+39.5%5.4% conv. - **urea**40K/yr+40.4%4.1% conv. - **40% urea cream**24K/yr+51.2%7.9% conv. - **urea cream 60 percent for feet**26K/yr+10.6%8.4% conv. - **foot cream urea**8K/yr+69.2%8.6% conv. - **urea foot cream 60 percent**11K/yr+11.1%7.5% conv. - **urea 40% cream**5K/yr+222.9%8.0% conv. - **urea cream for feet**7K/yr+43.1%6.9% conv. - **25% urea foot cream**6K/yr+57.6%6.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/urea-cream/search-terms)
## **Top urea cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£23K10%£46K15%£69K20%£91K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OUKEYA Urea Cream 40 Percent Urea Foot & Hand Cream for Cracked Heels and Dry Skin Urea Lotion for Deep Moisturizing Callus Remover Nourishes Soften Maximum Strength 150g (1 Pack)**OUKEYA**£10.08**4.4★9,904 rev](https://www.amazon.co.uk/dp/B09854CPGD) [2**ACWOO Urea Cream 40% Urea Foot Cream 150g Urea Cream for Feet Urea Foot & Hand Cream for Cracked Heels and Dry Skin Foot Nourishing Frost for Callus Remover 40% Urea Lotion for Feet**ACWOO**£6.25**4.3★1,325 rev](https://www.amazon.co.uk/dp/B0CH85T43Y) [3**Eucerin UreaRepair Plus 10% Urea Foot Cream 100ml Intensive Moisturising Foot Treatment for Dry Cracked Feet and Heels with Ceramide & Natural Moisturising Factors Fast-Absorbing Moisturiser**Eucerin**£7.42**4.7★2,420 rev](https://www.amazon.co.uk/dp/B003S3P1H8) [4**Urea Cream 60 Percent for Feet with 2% Salicylic Acid - Urea Foot Cream for Cracked Heels and Dry Skin Deep Moisturizing Callus Remover and Soften - Cracked Heel Repair Cream - Foot Moisturiser 40 g**Kurchugo**£5.25**4.4★323 rev](https://www.amazon.co.uk/dp/B0FF56JBPZ) [5**Intensive 60% Urea Cream for Cracked Heels & Dry Skin Deep Moisturizing Foot & Hand Treatment Softens Calluses on Feet Knees & Hands Ultra-Hydrating Formula for Smooth Nourished Skin**VCCGRRL**£7.19**4.3★38 rev](https://www.amazon.co.uk/dp/B0FR95HBTL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Intensive 60% Urea Cream for Cracked Heels & Dry Skin Deep Moisturizing Foot & Hand Treatment Softens Calluses on Feet Knees & Hands Ultra-Hydrating Formula for Smooth Nourished Skin**VCCGRRL**£7.19**38 rev4mo ago](https://www.amazon.co.uk/dp/B0FR95HBTL) [**Mixa Body Cream Urea Cica Repair Renewing Cream Body Moisturiser for Dry Rough Bumpy Skin with 10% Urea and Niacinamide Hypoallergenic Up To 100H Hydration 400ml**Mixa**£6.48**309 rev7mo ago](https://www.amazon.co.uk/dp/B0G58VNVBM) [**Urea Cream 60 Percent for Feet with 2% Salicylic Acid - Urea Foot Cream for Cracked Heels and Dry Skin Deep Moisturizing - Cracked Heel Repair Cream - Foot Moisturiser parent (2Pack)**CFXYHNOX**£7.50**29 rev8mo ago](https://www.amazon.co.uk/dp/B0G1LKF1DK) [**Urea Foot Cream 60% with 2% Salicylic Acid Foot Moisturizer for Rough Cracked Heels & Dry Skin Feet Callus Remover Repair Balm Intensely Moisturising for Healthy Feet 40g**Bieteky**£5.15**61 rev9mo ago](https://www.amazon.co.uk/dp/B0FW3XTM7G) [**Urea Foot Cream 2PCS 60% Urea with 2% Salicylic Acid Foot Care Stick Exfoliating Moisturizer Cream Dead Skin Remover Foot Balm for Dry Cracked Heel Hands Elbows Knees -1.41oz**Tamiodfo**£7.04**99 rev11mo ago](https://www.amazon.co.uk/dp/B0FNJPF8XC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin**Eucerin**£9.81**4.3★**▲ 132%**](https://www.amazon.co.uk/dp/B0DWNDCBMN) [**Intensive 60% Urea Cream for Cracked Heels & Dry Skin Deep Moisturizing Foot & Hand Treatment Softens Calluses on Feet Knees & Hands Ultra-Hydrating Formula for Smooth Nourished Skin**VCCGRRL**£7.19**4.3★**▲ 130%**](https://www.amazon.co.uk/dp/B0FR95HBTL) [**Urea Foot Cream 2PCS 60% Urea with 2% Salicylic Acid Foot Care Stick Exfoliating Moisturizer Cream Dead Skin Remover Foot Balm for Dry Cracked Heel Hands Elbows Knees -1.41oz**Tamiodfo**£7.04**4.3★**▲ 128%**](https://www.amazon.co.uk/dp/B0FNJPF8XC) [**Urea Foot Cream 60% with 2% Salicylic Acid Foot Moisturizer for Rough Cracked Heels & Dry Skin Feet Callus Remover Repair Balm Intensely Moisturising for Healthy Feet 40g**Bieteky**£5.15**4.2★**▲ 99%**](https://www.amazon.co.uk/dp/B0FW3XTM7G) [**OKeeffes Healthy Feet Jar 91g - Foot Cream for Very Dry Skin Cracked Heels and Feet | Instantly Boosts Moisture Levels Creates a Protective Layer & Prevents Moisture Loss**O'Keeffe's**£5.68**4.6★**▲ 92%**](https://www.amazon.co.uk/dp/B0002QB9NE)
**~~View all trending →~~**
## **What buyers say about urea cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“Very hydrating”*
**Soft Feel**14%
*“Super soft”*
**Quality-Overall**12%
*“Great quality product have been using it for a number of years keeps my feet in perfect condition highly recommend”*
**Value For Money**9%
*“great value for money”*
**Smell**6%
*“fragrance free”*
**Suitability Dry Skin**6%
*“Excellent moisturiser for dry skin”*
**Absorbency**5%
*“Easily Absorbed”*
**Efficiency**4%
*“Does the job”*
**Advertised Vs Actual Product**3%
*“Just what was needed”*
**Texture/Consistency-Overall**2%
*“Love the texture”*
### **What buyers complain about **
**Moist/Dry**9%
*“Dry skin”*
**Smell**8%
*“Smells horrible”*
**Functionality-Overall**7%
*“Ineffective”*
**Suitability Dry Skin**6%
*“my skin is very very dried”*
**Adhesion/Stickiness**5%
*“Gentle buy sticky”*
**Allergies**4%
*“Allergic reaction”*
**Thickness**4%
*“This cream is quite thick”*
**Value For Money**3%
*“Certainly not cheap”*
**Oily/Greasy**2%
*“It had a very greasy”*
**Size-Overall**2%
*“Large”*
### **Top return reasons **
**Advertised Vs Actual Product**12%
**Ingredients-Overall**11%
**Motor Power**11%
**Functionality-Overall**9%
**Size-Overall**9%
**Smell**5%
**Quality-Overall**5%
**Value For Money**5%
**Leak-Proof**5%
**Strength**4%
## **Common questions**
- **Is urea cream profitable to sell on Amazon United Kingdom?**
- The niche generates £457K/yr across 22 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +44.5%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the urea cream niche?**
- 18 brands and 185 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in urea cream?**
- Top complaints mined from reviews: Moist/Dry, Smell, Functionality-Overall. The return rate is 0.1%.
- **When does demand for urea cream peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the urea cream niche?**
- Listings span £4.80–£10.74; the average listing price is £7.38 (sweet spot $15–$100). The average incumbent carries 6,964 reviews — the moat a new listing must climb.
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