---
title: "Urea Body Lotion — £705K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/urea-body-lotion"
last_updated: "2026-08-09T17:28:48.989Z"
locale: en
meta:
description: "Niche score 59/100 · £705K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £705K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Urea Body Lotion — £705K/yr Amazon UK Niche (2026) - Flapen"
---
# **urea body lotion**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 77Conversion 83Competition 43Returns 100Price range 55Avg price 36Brand share 0Review moat 54Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+65.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£705K**
£705K/yr · 753K searches
**Price range**
**Good****£4.80–£27.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,334.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.37**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, urea body lotion is a £705K/yr Amazon United Kingdom market (753K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urea body lotion market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£519K–£622K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **83%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**226**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Mixa65% - Eucerin29% - NIVEA4% - Instituto Español2%
## **Demand**
Weekly Amazon search volume, last 26 weeks — +65.5% search growth over the last 90 days.
30K20KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/urea-body-lotion/trend)
## **Top urea body lotion search terms**
- **eucerin**288K/yr+7.2%1.7% conv. - **mixa**80K/yr+319.4%7.3% conv. - **mixa urea cica repair**54K/yr+253.6%11.2% conv. - **eucerin urea repair**101K/yr+27.9%8.2% conv. - **mixa cream**55K/yr+123.8%8.4% conv. - **urea body lotion**45K/yr+86.8%5.6% conv. - **urea body cream**13K/yr+24.2%4.2% conv. - **10% urea cream**10K/yr+91.7%5.5% conv. - **nivea repair and care**19K/yr-49.3%4.6% conv. - **eucerin urea**12K/yr+44.3%5.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/urea-body-lotion/search-terms)
## **Top urea body lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£70K20%£141K30%£211K40%£282K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mixa Body Cream Urea Cica Repair Renewing Cream Body Moisturiser for Dry Rough Bumpy Skin with 10% Urea and Niacinamide Hypoallergenic Up To 100H Hydration 400ml**Mixa**£6.48**4.7★309 rev](https://www.amazon.co.uk/dp/B0G58VNVBM) [2**Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin**Eucerin**£9.81**4.3★87 rev](https://www.amazon.co.uk/dp/B0DWNDCBMN) [3**Mixa Cream Niacinamide Bright Moisturizing Anti-Dark Spot Cream Body Care Dark Spot Corrector for Uneven Tone with 9% Niacinamide Shea Butter & Vitamin C 400ml**Mixa**£7.25**4.5★92 rev](https://www.amazon.co.uk/dp/B0G58SSL9N) [4**Mixa Body Lotion Urea Cica Repair Hydrating Body Lotion Repairing effect for very dry skin 5% Urea & Panthenol protects soothes and reinforces skin Hypoallergenic 400ml**Mixa**£5.52**4.4★97 rev](https://www.amazon.co.uk/dp/B0G58RFGK8) [5**Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin**Eucerin**£12.43**4.6★499 rev](https://www.amazon.co.uk/dp/B07MW478QN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mixa Bright & Bronze Gradual Tanning Body Lotion Natural and Even Looking Tan 24H Intense Hydration with 4% Glycerin & Plant-Based DHA Hypoallergenic Tested on Sensitive Skin 250ml**Mixa**£4.91**80 rev5mo ago](https://www.amazon.co.uk/dp/B0G58T262H) [**Mixa Body Cream Urea Cica Repair Renewing Cream Body Moisturiser for Dry Rough Bumpy Skin with 10% Urea and Niacinamide Hypoallergenic Up To 100H Hydration 400ml**Mixa**£6.48**309 rev7mo ago](https://www.amazon.co.uk/dp/B0G58VNVBM) [**Mixa Cream Niacinamide Bright Moisturizing Anti-Dark Spot Cream Body Care Dark Spot Corrector for Uneven Tone with 9% Niacinamide Shea Butter & Vitamin C 400ml**Mixa**£7.25**92 rev7mo ago](https://www.amazon.co.uk/dp/B0G58SSL9N) [**Mixa Body Lotion Urea Cica Repair Hydrating Body Lotion Repairing effect for very dry skin 5% Urea & Panthenol protects soothes and reinforces skin Hypoallergenic 400ml**Mixa**£5.52**97 rev7mo ago](https://www.amazon.co.uk/dp/B0G58RFGK8) [**Mixa Balm 10-in-1 Cica Repair Ointment Repairing Balm for Cracked and Rough Skin with 40% Glycerin Urea and Allantoin Suitable for Slugging and Foot Care 150ml**Mixa**£6.14**105 rev7mo ago](https://www.amazon.co.uk/dp/B0G58RXYWN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mixa Bright & Bronze Gradual Tanning Body Lotion Natural and Even Looking Tan 24H Intense Hydration with 4% Glycerin & Plant-Based DHA Hypoallergenic Tested on Sensitive Skin 250ml**Mixa**£4.91**3.7★**▲ 67%**](https://www.amazon.co.uk/dp/B0G58T262H) [**Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin**Eucerin**£9.81**4.3★**▲ 58%**](https://www.amazon.co.uk/dp/B0DWNDCBMN) [**Mixa Body Lotion Urea Cica Repair Hydrating Body Lotion Repairing effect for very dry skin 5% Urea & Panthenol protects soothes and reinforces skin Hypoallergenic 400ml**Mixa**£5.52**4.4★**▲ 43%**](https://www.amazon.co.uk/dp/B0G58RFGK8) [**Mixa Body Cream Ceramide Protect Strengthening Cream Body Moisturiser for Very Dry Sensitive Skin with 10% Glycerin Squalane & Ceramides Fragrance-Free 400ml**Mixa**£7.57**4.7★**▲ 38%**](https://www.amazon.co.uk/dp/B0G58WSW49) [**Eucerin UreaRepair Plus Body Lotion 10% Urea 250ml Intensive Body Cream for Dry and Rough Skin Skincare with Urea for Dry Skin**Eucerin**£12.43**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B07MW478QN)
**~~View all trending →~~**
## **What buyers say about urea body lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“helps my dry skin”*
**Suitability Dry Skin**11%
*“Excellent moisturiser for dry skin”*
**Smell**10%
*“Fragrance free”*
**Value For Money**8%
*“Good value for money”*
**Soft Feel**8%
*“Makes my skin so soft”*
**Quality-Overall**6%
*“The tub is good quality”*
**Absorbency**5%
*“Good absorbent”*
**Suitability Combination Skin**4%
*“Good for my skin”*
**Texture/Consistency-Overall**2%
*“nice consistency”*
**Advertised Vs Actual Product**2%
*“It does what it says”*
### **What buyers complain about **
**Smell**12%
*“Smells horrible”*
**Allergies**6%
*“had a reaction”*
**Suitability Dry Skin**6%
*“no more skin dryness”*
**Adhesion/Stickiness**4%
*“my face still feels sticky”*
**Moist/Dry**4%
*“nothing seemed to hydrate it”*
**Value For Money**3%
*“Waste of money”*
**Skin Health**3%
*“Doesnt work, made skin worse”*
**Thickness**2%
*“This cream is quite thick”*
**Color**2%
*“Very slight colour change”*
**Quality-Overall**1%
*“Rubbish”*
### **Top return reasons **
**Skin Health**18%
**Value For Money**17%
**Product Condition**12%
**Defective Material/Parts**7%
**Moist/Dry**7%
**Suitability Combination Skin**7%
**Suitability Dry Skin**3%
**Charging**3%
**Comfort-Overall**3%
**Functionality-Overall**3%
## **Common questions**
- **Is urea body lotion profitable to sell on Amazon United Kingdom?**
- The niche generates £705K/yr across 18 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +65.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the urea body lotion niche?**
- 4 brands and 226 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in urea body lotion?**
- Top complaints mined from reviews: Smell, Allergies, Suitability Dry Skin. The return rate is 0.1%.
- **What does it cost to enter the urea body lotion niche?**
- Listings span £4.80–£27.43; the average listing price is £10.37 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.
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