---
title: "Urban Decay All Nighter Setting Spray — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/urban-decay-all-nighter-setting-spray"
last_updated: "2026-08-09T22:22:07.448Z"
locale: en
meta:
description: "Niche score 54/100 · £1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Urban Decay All Nighter Setting Spray — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **urban decay all nighter setting spray**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 79Growth 61Conversion 89Competition 11Returns 100Price range 62Avg price 65Brand share 0Review moat 25Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.1M**
£1.1M/yr · 755K searches
**Avg price**
**Good****£13.76**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.11–£29.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+37.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,965**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, urban decay all nighter setting spray is a £1.1M/yr Amazon United Kingdom market (755K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urban decay all nighter setting spray market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£826K–£1.1M**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**115**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris79% - Charlotte Tilbury15% - Revolution Beauty London4% - TIRTIR2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.9% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/urban-decay-all-nighter-setting-spray/trend)
## **Top urban decay all nighter setting spray search terms**
- **loreal setting spray**220K/yr+67.2%13.9% conv. - **charlotte tilbury setting spray**123K/yr+34.2%6.6% conv. - **one size setting spray**59K/yr+72.6%1.3% conv. - **revolution setting spray**44K/yr+29.1%5.1% conv. - **loreal infallible setting spray**42K/yr+27.9%15.7% conv. - **loreal makeup**35K/yr+4.5%0.1% conv. - **kryolan fixing spray**29K/yr+36.1%1.2% conv. - **milani setting spray**24K/yr+45.6%0.7% conv. - **loreal infallible**29K/yr-1.5%1.7% conv. - **infallible setting spray**22K/yr+45.5%13.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/urban-decay-all-nighter-setting-spray/search-terms)
## **Top urban decay all nighter setting spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£164K30%£328K45%£492K60%£657K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Setting Spray Infallible 3-Second Makeup Setting Spray Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 75ml**L'Oreal Paris**£6.11**4.4★8,425 rev](https://www.amazon.co.uk/dp/B0CNQ4DJRV) [2**LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml**L'Oreal Paris**£9.09**4.4★8,425 rev](https://www.amazon.co.uk/dp/B0FGJ9P8L9) [3**Charlotte Tilbury Airbrush Flawless Setting Spray (100ml)**Charlotte Tilbury**£29.29**4.3★2,649 rev](https://www.amazon.co.uk/dp/B08FF44TTY) [4**Charlotte Tilbury Airbrush Flawless Setting Spray (34ml)**Charlotte Tilbury**£18.75**4.5★2,201 rev](https://www.amazon.co.uk/dp/B08FF2ZH33) [5**Makeup Revolution Super Fix Misting Spray Makeup Fixing Spray Matte Finish Long Lasting Hold Contains Vitamin E 150ml**Revolution Beauty London**£6.80**4.6★2,221 rev](https://www.amazon.co.uk/dp/B0976Q1YCS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml**L'Oreal Paris**£9.09**8,425 rev12mo ago](https://www.amazon.co.uk/dp/B0FGJ9P8L9) [**TIRTIR Mask Fit Make-up Fixer 24H Long Lasting Makeup Finishing Setting Spray Lightweight and Non-greasy 2.7 Fl Oz**TIRTIR**£9.30**6,550 rev1y ago](https://www.amazon.co.uk/dp/B0BT1D5J52) [**LOréal Paris Setting Spray Infallible 3-Second Makeup Setting Spray Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 75ml**L'Oreal Paris**£6.11**8,425 rev2y ago](https://www.amazon.co.uk/dp/B0CNQ4DJRV) [**LOréal Paris Infaillible Setting Spray for Face Makeup 3-Second Setting Mist 36H No-Transfer Waterproof Lightweight Quick-Drying Formula Sweat and Water Resistant - 2 Bottles of 75ml**L'Oreal Paris**£14.00**377 rev2y ago](https://www.amazon.co.uk/dp/B0CWPJQ9DC) [**Charlotte Tilbury Airbrush Flawless Setting Spray Set 2 x 34ml**Charlotte Tilbury**£27.29**391 rev3y ago](https://www.amazon.co.uk/dp/B0BJP9KFRT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOréal Paris Liquid Foundation Full Coverage Lasting Wear Hydrating Water & Transfer-Proof Lightweight Fresh Dewy & Glowing Skin 250 Radiant Sand**L'Oreal Paris**£8.09**4.4★**▲ 174%**](https://www.amazon.co.uk/dp/B07DSYSNWF) [**LOréal Paris Infaillible Setting Spray for Face Makeup 3-Second Setting Mist 36H No-Transfer Waterproof Lightweight Quick-Drying Formula Sweat and Water Resistant - 2 Bottles of 75ml**L'Oreal Paris**£14.00**4.5★**▲ 66%**](https://www.amazon.co.uk/dp/B0CWPJQ9DC) [**Charlotte Tilbury Airbrush Flawless Setting Spray (100ml)**Charlotte Tilbury**£29.29**4.3★**▲ 35%**](https://www.amazon.co.uk/dp/B08FF44TTY) [**LOreal Paris Foundation Infallible 32H Fresh Wear Foundation longwear coverage Radiant finish Water Sweat and Heat Resistant Shade 125 Natural Beige 9g**L'Oreal Paris**£8.84**4.5★**▲ 28%**](https://www.amazon.co.uk/dp/B07DSWJLJ1) [**LOréal Paris Setting Spray XL Infallible 3-Second Setting Mist for Face Up To 36 Hour Makeup Wear Fixing Spray Waterproof and Sweatproof Transfer-proof and Non-sticky 150ml**L'Oreal Paris**£9.09**4.4★**▲ 21%**](https://www.amazon.co.uk/dp/B0FGJ9P8L9)
**~~View all trending →~~**
## **What buyers say about urban decay all nighter setting spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“good quality and easy to apply”*
**Value For Money**15%
*“Value for money”*
**Durability**12%
*“Outstanding staying power”*
**Moist/Dry**7%
*“Great for dry skin”*
**Smell**5%
*“Smells lovely and easy to apply”*
**Advertised Vs Actual Product**4%
*“Exactly what I need”*
**Brightness/Shine/Glow**4%
*“shiny extremely face”*
**Suitability Dry Skin**3%
*“Lightweight and fast-drying, it leaves no sticky residue and works well on all skin types”*
**Weight Light**3%
*“I love how lightweight it feels”*
**Efficiency**2%
*“Really worked, make up lasted all days highly recommended”*
### **What buyers complain about **
**Smell**24%
*“The smell is extremely unpleasant”*
**Moist/Dry**10%
*“Drying”*
**Adhesion/Stickiness**6%
*“Leaves a thick glue like residue”*
**Value For Money**5%
*“not worth the price”*
**Functionality-Overall**5%
*“this one doesnt do the work”*
**Suitability Dry Skin**4%
*“It clumps up on your face like wet tissue”*
**Allergies**4%
*“Very bad for sensitive skin”*
**Quality-Overall**3%
*“No better than the cheaper makes”*
**Wrinkles**2%
*“does crease my makeup a bit”*
**Oily/Greasy**2%
*“It didn't make my make up last in fact it just made me more oily”*
### **Top return reasons **
**Functionality-Overall**21%
**Size-Overall**14%
**Leak-Proof**7%
**Smell**7%
**Quality-Overall**7%
**Product Condition**7%
**Motor Power**7%
**Moist/Dry**4%
**Color Fading/Discoloration**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is urban decay all nighter setting spray profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +37.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the urban decay all nighter setting spray niche?**
- 4 brands and 115 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in urban decay all nighter setting spray?**
- Top complaints mined from reviews: Smell, Moist/Dry, Adhesion/Stickiness. The return rate is 0.1%.
- **When does demand for urban decay all nighter setting spray peak?**
- Demand peaks in May–Jun–Jul–Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the urban decay all nighter setting spray niche?**
- Listings span £6.11–£29.29; the average listing price is £13.76 (sweet spot $15–$100). The average incumbent carries 3,965 reviews — the moat a new listing must climb.
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