---
title: "Search terms — unscented soap - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/unscented-soap/search-terms"
last_updated: "2026-07-21T06:36:40.182Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($0.89–$12.99) — unscented soap doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "prices mostly outside the sweet spot ($0.89–$12.99) — unscented soap doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — unscented soap - Flapen"
---

# **unscented soap**

**Skip it**

Prices mostly outside the sweet spot ($0.89–$12.99) — this niche doesn't clear our bar today.

Market size 40Growth 30Conversion 98Competition 21Returns 99Price range 0Avg price 15Brand share 14Review moat 72Quality gap 35

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****16.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****610.08**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£203K**

£203K/yr · 221K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+3.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£5.50**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£0.89–£12.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100