---
title: "unscented soap — £203K/yr Amazon United Kingdom Niche, Score 43/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/unscented-soap"
last_updated: "2026-07-20T18:46:22.549Z"
locale: en
meta:
description: "prices mostly outside the sweet spot ($0.89–$12.99) — unscented soap doesn't clear our bar today. Data updated Jul 2026."
"og:description": "prices mostly outside the sweet spot ($0.89–$12.99) — unscented soap doesn't clear our bar today. Data updated Jul 2026."
"og:title": "unscented soap — £203K/yr Amazon United Kingdom Niche, Score 43/100 - Flapen"
---
# **unscented soap**
**Skip it**
Prices mostly outside the sweet spot ($0.89–$12.99) — this niche doesn't clear our bar today.
Market size 40Growth 30Conversion 98Competition 21Returns 99Price range 0Avg price 15Brand share 14Review moat 72Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****610.08**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£203K**
£203K/yr · 221K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.50**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.89–£12.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, unscented soap is a £203K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **50K–60K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£275K–£330K**
- units × avg price
- **Launch success**
- **—**
- 1 of 2 new (360d)
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#146**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **42%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **154 days**
## **Competition**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**128**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**2%**
- Simple46% - Dove32% - zaizah6% - A1 PRIME6% - FAITH IN NATURE4% - Sanex3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/unscented-soap/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£20K20%£41K30%£61K40%£81K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simple Soap 2 x 100g**Simple**£0.96**4.7★1,405 rev](https://www.amazon.co.uk/dp/B0BPHNZWTL) [2**DOVE BAR SENSITIVE SKIN UNSCNT 2 X 3.75 OZ**Dove**£6.45**4.6★2,969 rev](https://www.amazon.co.uk/dp/B00005303C) [3**Simple Pure Soap 4 x Twin Packs Each Pack 2 Bars 100 G Pure & Gentle Soap Bar for sensitive - Natural Cleansing for Soft and Healthy Skin Total (8-Bars)**zaizah**£7.09**4.7★263 rev](https://www.amazon.co.uk/dp/B0CV4BNRT8) [4**Dove Bar Soap for Sensitive Skin 3.15 oz (Pack of 8)**Dove**£12.85**4.6★664 rev](https://www.amazon.co.uk/dp/B01BS59GMS) [5**Simple Pure Soap 8 Bars (4 x Twin Packs); Exfoliating Soap bag - Pure & Gentle Soap Bar for sensitive skin No perfume & Free Hypoallergenic Soap Bar for Face Body Hands Gentle Cleanser Bundle**A1 PRIME**£12.99**4.9★12 rev](https://www.amazon.co.uk/dp/B0G3B59HG4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simple Pure Soap 8 Bars (4 x Twin Packs); Exfoliating Soap bag - Pure & Gentle Soap Bar for sensitive skin No perfume & Free Hypoallergenic Soap Bar for Face Body Hands Gentle Cleanser Bundle**A1 PRIME**£12.99**12 rev7mo ago](https://www.amazon.co.uk/dp/B0G3B59HG4) [**Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin**Simple**£1.35**86 rev9mo ago](https://www.amazon.co.uk/dp/B0FSDTD2L9) [**Simple Pure Soap 4 x Twin Packs Each Pack 2 Bars 100 G Pure & Gentle Soap Bar for sensitive - Natural Cleansing for Soft and Healthy Skin Total (8-Bars)**zaizah**£7.09**263 rev2y ago](https://www.amazon.co.uk/dp/B0CV4BNRT8) [**Dove Hypoallergenic Beauty Cream Bar 3 in-1 Cleanses Moisturises and Nourishes Sulphate-Free Bath Soap for Soft and Smooth Skin Specially Made for Sensitive Skin 2x90g 3 Pack**Dove**£8.44**166 rev2y ago](https://www.amazon.co.uk/dp/B0CK4YBMSJ) [**PBW INTERNATIONAL Simple Pure Soap Bars For Sensitive Skin Pack of 6 (6 x 100g) - 3 x Twin Packs**PBW INTERNATIONAL**£4.92**75 rev3y ago](https://www.amazon.co.uk/dp/B0BY3GJ151)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Simple Pure Soap 8 Bars (4 x Twin Packs); Exfoliating Soap bag - Pure & Gentle Soap Bar for sensitive skin No perfume & Free Hypoallergenic Soap Bar for Face Body Hands Gentle Cleanser Bundle**A1 PRIME**£12.99**4.9★**▲ 168%**](https://www.amazon.co.uk/dp/B0G3B59HG4) [**PBW INTERNATIONAL Simple Pure Soap Bars For Sensitive Skin Pack of 6 (6 x 100g) - 3 x Twin Packs**PBW INTERNATIONAL**£4.92**4.5★**▲ 101%**](https://www.amazon.co.uk/dp/B0BY3GJ151) [**Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin**Simple**£1.35**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B0FSDTD2L9) [**Dove beauty bar soap with moisturizing lotion for sensitive skin - 3.15 Oz**Dove**£5.18**4.0★**▲ 18%**](https://www.amazon.co.uk/dp/B002RB1FDQ) [**Simple Soap 2 x 100g**Simple**£0.96**4.7★**— 4%**](https://www.amazon.co.uk/dp/B0BPHNZWTL)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Good price”*
**Quality-Overall**13%
*“Good product and cheap”*
**Smell**12%
*“Love the smell”*
**Allergies**6%
*“with no irritation”*
**Advertised Vs Actual Product**6%
*“Works as advertised”*
**Lather**6%
*“Easy to lather and lasts”*
**Soft Feel**4%
*“Gentle on the skin”*
**Suitability Combination Skin**4%
*“Good for your skin”*
**Cleansing**2%
*“It cleans thoroughly”*
**Ease Of Use**2%
*“this is so easy to use”*
### **What buyers complain about **
**Smell**15%
*“didnt seem to foam up much when using nice smell”*
**Moist/Dry**13%
*“not drying”*
**Sensitivity-Overall**8%
*“Not for sensitive skin”*
**Advertised Vs Actual Product**6%
*“Description incorrect”*
**Allergies**6%
*“Broke out in rash”*
**Durability**5%
*“it does not last as long”*
**Color**4%
*“Black and spotty stuff”*
**Suitability Dry Skin**3%
*“Not as gentle on my skin as I had hoped for”*
**Ease Of Cleaning**2%
*“don't seem to soap up very well”*
**Size-Overall**1%
*“These used to be 50% bigger for the same price”*
### **Top return reasons **
**Advertised Vs Actual Product**54%
**Smell**28%
**Color**11%
**Value For Money**3%
**Size-Overall**1%
**Skin Health**1%
**Quality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is unscented soap profitable to sell on Amazon United Kingdom?**
- The niche generates £203K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the unscented soap niche?**
- 7 brands and 128 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in unscented soap?**
- Top complaints mined from reviews: Smell, Moist/Dry, Sensitivity-Overall. The return rate is 0.1%.
- **When does demand for unscented soap peak?**
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the unscented soap niche?**
- Listings span £0.89–£12.99; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 610 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 57 [**mens shampoo**](https://flapen.com/research/uk/beauty/mens-shampoo)£468K/yr+2.6%**Worth a look**- 57 [**bath sponge**](https://flapen.com/research/uk/beauty/bath-sponge)£584K/yr-1.2%**Worth a look**- 57 [**deodorant sticks for men**](https://flapen.com/research/uk/beauty/deodorant-sticks-for-men)£718K/yr+22.6%**Worth a look**- 57 [**deodorant womens**](https://flapen.com/research/uk/beauty/deodorant-womens)£1.1M/yr+24.5%**Launch it**- 57 [**birthday hampers for women**](https://flapen.com/research/uk/beauty/birthday-hampers-for-women)£171K/yr-15.2%**Worth a look**- 57 [**hand wash anti-bacterial**](https://flapen.com/research/uk/beauty/hand-wash-anti-bacterial)£2.0M/yr+6.0%**Launch it**[**All Beauty niches **](https://flapen.com/research/uk/beauty)