---
title: "Search terms — under eye patches - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/under-eye-patches/search-terms"
last_updated: "2026-08-09T17:52:32.433Z"
locale: en
meta:
  description: "Niche score 58/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — under eye patches - Flapen"
---

# **under eye patches**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 89Growth 20Conversion 76Competition 45Returns 99Price range 45Avg price 31Brand share 51Review moat 22Quality gap 70

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.6M**

£1.6M/yr · 2.3M searches

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£3.50–£24.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.75**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****10,238.61**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.4%**

90-day search growth — must beat 0% to launch

## Search terms