---
title: "Under Eye Patches — £1.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/under-eye-patches"
last_updated: "2026-08-09T06:40:23.158Z"
locale: en
meta:
description: "Niche score 58/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Under Eye Patches — £1.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **under eye patches**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 89Growth 20Conversion 76Competition 45Returns 99Price range 45Avg price 31Brand share 51Review moat 22Quality gap 70
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.6M**
£1.6M/yr · 2.3M searches
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£3.50–£24.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.75**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****10,238.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, under eye patches is a £1.6M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **under eye patches market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£1.5M–£1.9M**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**20%**
- grace & stella39% - BIODANCE12% - COSRX9% - Abib8% - Coukula6% - Jiasoval6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
70K50KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/under-eye-patches/trend)
## **Top under eye patches search terms**
- **eye patches**707K/yr+0.3%4.3% conv. - **under eye patches**285K/yr+58.7%4.9% conv. - **under eye gel patches**335K/yr-46.6%5.6% conv. - **eye masks**136K/yr-3.3%3.7% conv. - **grace and stella eye patches**161K/yr-45.0%6.3% conv. - **collagen eye patches**95K/yr-32.7%6.6% conv. - **under eye mask**77K/yr-0.1%4.5% conv. - **eye masks for puffy eyes**93K/yr-16.3%5.5% conv. - **eye patches for dark circles**56K/yr+8.4%4.3% conv. - **korean eye patches**39K/yr-27.1%3.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/under-eye-patches/search-terms)
## **Top under eye patches products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£82K10%£163K15%£245K20%£327K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**grace and stella Under Eye Gel Patches - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Under Eye Masks Vegan Cruelty-Free Self Care Gifts for Women (24 Pairs Gold**grace & stella**£12.98**4.3★48,535 rev](https://www.amazon.co.uk/dp/B014E2D6BY) [2**BIODANCE Collagen Peptide Under Eye Patches 60 Counts. Advanced Hydrogel Eye Patches for Dark Circles & Puffy Eyes. Under Eye Mask for Fine Lines. Eye Bags & Wrinkles. Korean Skincare.**BIODANCE**£16.03**4.6★1,710 rev](https://www.amazon.co.uk/dp/B0GD6R7CFJ) [3**grace & stella Award Winning Under Eye Mask - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Under Eye Gel Patches Vegan Cruelty-Free Self Care (4 Pairs Gold)**grace & stella**£6.23**4.2★10,129 rev](https://www.amazon.co.uk/dp/B0C4Q4VMXH) [4**COSRX Pink Peptide Collagen Hydrogel Eye Patches Wrinkle Patches for Puffy Eyes Dark Circles Eye Bags Wrinkles and Fine Lines Firming and Depuffing Under Eye Masks Korean Skincare 60 Patches**COSRX**£15.62**4.4★4,241 rev](https://www.amazon.co.uk/dp/B0DLKCCPYZ) [5**Abib Collagen Eye Patch Jericho Rose Jelly 60 Patches Korean Under Eye Patches for Puffy Eyes and Dark Circles Anti-Wrinkle Collagen Caffeine Niacinamide Ceramide Antioxidant Skin Care**Abib**£15.79**4.5★3,141 rev](https://www.amazon.co.uk/dp/B01CVXSPBO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beauty of Joseon Revive Under Eye Patch Retinal Ginseng for Puffy Under Eye Bag Masks Collagen Peptide Korean Skincare for Women and Men 60 Sheets 30 Pairs**Beauty of Joseon**£13.50**865 rev3mo ago](https://www.amazon.co.uk/dp/B0FHH37MZJ) [**BIODANCE Collagen Peptide Under Eye Patches 60 Counts. Advanced Hydrogel Eye Patches for Dark Circles & Puffy Eyes. Under Eye Mask for Fine Lines. Eye Bags & Wrinkles. Korean Skincare.**BIODANCE**£16.03**1,710 rev4mo ago](https://www.amazon.co.uk/dp/B0GD6R7CFJ) [**30 Pairs Collagen Eye Patches Hyaluronic Acid Moisturizing & Hydrating Under Eye Gel Patches for Puffy Eyes & Dark Circles Gel Pads for All Skin Types**WaterMaster**£6.78**31 rev8mo ago](https://www.amazon.co.uk/dp/B0G1MYWD2L) [**Under Eye Gel Patches 60pcs Sakura Collagen Hydrating Eye Mask for Dark Circles Puffiness & Wrinkles Soothing Under Eye Pads for Women & Men**ZEVUNIQ**£5.85**58 rev8mo ago](https://www.amazon.co.uk/dp/B0G1389BXV) [**Abib PDRN Retinal Eye Patch Glow jelly 60 Patches Korean Under Eye Patches for Puffy Eyes and Dark Circles AntiWrinkle Collagen Caffeine Niacinamide**Abib**£15.91**1,486 rev9mo ago](https://www.amazon.co.uk/dp/B0F8TV2MNB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beauty of Joseon Revive Under Eye Patch Retinal Ginseng for Puffy Under Eye Bag Masks Collagen Peptide Korean Skincare for Women and Men 60 Sheets 30 Pairs**Beauty of Joseon**£13.50**4.4★**▲ 236%**](https://www.amazon.co.uk/dp/B0FHH37MZJ) [**BIODANCE Collagen Peptide Under Eye Patches 60 Counts. Advanced Hydrogel Eye Patches for Dark Circles & Puffy Eyes. Under Eye Mask for Fine Lines. Eye Bags & Wrinkles. Korean Skincare.**BIODANCE**£16.03**4.6★**▲ 236%**](https://www.amazon.co.uk/dp/B0GD6R7CFJ) [**Under Eye Gel Patches 60pcs Sakura Collagen Hydrating Eye Mask for Dark Circles Puffiness & Wrinkles Soothing Under Eye Pads for Women & Men**ZEVUNIQ**£5.85**4.3★**▲ 84%**](https://www.amazon.co.uk/dp/B0G1389BXV) [**Abib Collagen Eye Patch Jericho Rose Jelly 60 Patches Korean Under Eye Patches for Puffy Eyes and Dark Circles Anti-Wrinkle Collagen Caffeine Niacinamide Ceramide Antioxidant Skin Care**Abib**£15.79**4.5★**▲ 70%**](https://www.amazon.co.uk/dp/B01CVXSPBO) [**60 Pairs Aloe Vera Under Eye Patches Collagen Eye Mask for Dark Circles Puffiness Wrinkles & Fine Lines Hydrating & Soothing Anti-Aging Skincare for Men & Women**Probuk**£5.77**4.2★**▲ 55%**](https://www.amazon.co.uk/dp/B0FDW271TV)
**~~View all trending →~~**
## **What buyers say about under eye patches**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Good price”*
**Quality-Overall**15%
*“Brilliant quality”*
**Moist/Dry**12%
*“Very hydrating”*
**Soft Feel**6%
*“Makes your skin very soft”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Comfort-Overall**4%
*“Very comfortable”*
**Brightness/Shine/Glow**3%
*“give a gorgeous glow after”*
**Efficiency**3%
*“Effective”*
**Adhesion/Stickiness**3%
*“Sticks well”*
### **What buyers complain about **
**Allergies**10%
*“Irritated my skin”*
**Moist/Dry**10%
*“Not enough moisture”*
**Grip**8%
*“Very slippery”*
**Quality-Overall**8%
*“Concernly poor quality assurance control”*
**Value For Money**7%
*“Waste of money”*
**Functionality-Overall**7%
*“Not very effective”*
**Adhesion/Stickiness**6%
*“Do not stick well”*
**Symptom Reduction**4%
*“Didn't notice any difference”*
**Advertised Vs Actual Product**4%
*“Missing items or false advertisement”*
**Sensitivity-Overall**3%
*“Bad skin reaction”*
### **Top return reasons **
**Functionality-Overall**14%
**Value For Money**10%
**Advertised Vs Actual Product**9%
**Leak-Proof**8%
**Moist/Dry**7%
**Adhesion/Stickiness**6%
**Grip**6%
**Quality-Overall**5%
**Ingredients-Overall**4%
**Skin Health**4%
## **Common questions**
- **Is under eye patches profitable to sell on Amazon United Kingdom?**
- The niche generates £1.6M/yr across 23 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the under eye patches niche?**
- 16 brands and 90 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in under eye patches?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Grip. The return rate is 0.1%.
- **When does demand for under eye patches peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the under eye patches niche?**
- Listings span £3.50–£24.53; the average listing price is £9.75 (sweet spot $15–$100). The average incumbent carries 10,239 reviews — the moat a new listing must climb.
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