---
title: "Tubing Mascara — £175K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tubing-mascara"
last_updated: "2026-08-07T13:50:37.961Z"
locale: en
meta:
description: "Niche score 48/100 · £175K/yr market · 245K searches/yr · £7.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £175K/yr market · 245K searches/yr · £7.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tubing Mascara — £175K/yr Amazon UK Niche (2026) - Flapen"
---
# **tubing mascara**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 85Conversion 84Competition 7Returns 100Price range 7Avg price 21Brand share 0Review moat 17Quality gap 79
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+84.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£175K**
£175K/yr · 245K searches
**Avg price**
**Bad****£7.71**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****19,489.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£4.78–£15.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tubing mascara is a £175K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tubing mascara market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£116K–£154K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**149**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Maybelline62% - Revolution Beauty London18% - e.l.f.16% - Clinique4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +84.6% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/tubing-mascara/trend)
## **Top tubing mascara search terms**
- **tubing mascara**122K/yr+46.9%5.0% conv. - **tubing mascara black**42K/yr+48.3%6.4% conv. - **maybelline tubing mascara**12K/yr+407.3%10.2% conv. - **sky tubes mascara maybelline**5K/yr>1,000%10.4% conv. - **revolution mascara**16K/yr-0.5%3.9% conv. - **maybelline sky tubes mascara**4K/yr+791.7%9.0% conv. - **tube mascara**6K/yr+187.1%5.8% conv. - **maybelline sky tubes**4K/yr+190.6%7.1% conv. - **mascara tubing**6K/yr+82.2%5.3% conv. - **sky high tubing mascara**3K/yr+445.4%9.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/tubing-mascara/search-terms)
## **Top tubing mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£26K30%£53K45%£79K60%£105K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes**Maybelline**£9.66**4.3★295 rev](https://www.amazon.co.uk/dp/B0G52CKKMT) [2**e.l.f. Lash XTNDR Mascara Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Soft Black**e.l.f.**£5.66**4.3★9,003 rev](https://www.amazon.co.uk/dp/B0CPFXX11Q) [3**Revolution Wrap Lash Tubing Mascara Smudge-Proof & Water-Resistant for Length & Volume Vegan & Cruelty-Free Black 8.5ml**Revolution Beauty London**£5.94**4.0★321 rev](https://www.amazon.co.uk/dp/B0F2TLB7JN) [4**Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Mascara Infused with Bamboo Extract Full Volume Mascara Colour: Black**Maybelline**£6.21**4.3★115,471 rev](https://www.amazon.co.uk/dp/B08WR5CPNB) [5**Revolution Wrap Lash Tubing Mascara Smudge-Proof & Water-Resistant for Length & Volume Vegan & Cruelty-Free Brown 8.5ml**Revolution Beauty London**£4.78**4.1★506 rev](https://www.amazon.co.uk/dp/B0F2TL9Z7C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes**Maybelline**£9.66**295 rev3mo ago](https://www.amazon.co.uk/dp/B0G52CKKMT) [**Revolution Wrap Lash Tubing Mascara Smudge-Proof & Water-Resistant for Length & Volume Vegan & Cruelty-Free Black 8.5ml**Revolution Beauty London**£5.94**321 rev1y ago](https://www.amazon.co.uk/dp/B0F2TLB7JN) [**Revolution Wrap Lash Tubing Mascara Smudge-Proof & Water-Resistant for Length & Volume Vegan & Cruelty-Free Brown 8.5ml**Revolution Beauty London**£4.78**506 rev1y ago](https://www.amazon.co.uk/dp/B0F2TL9Z7C) [**e.l.f. Lash XTNDR Mascara Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Soft Black**e.l.f.**£5.66**9,003 rev2y ago](https://www.amazon.co.uk/dp/B0CPFXX11Q) [**e.l.f. Lash XTNDR Mascara Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Pitch Black**e.l.f.**£5.95**9,003 rev2y ago](https://www.amazon.co.uk/dp/B0CPFY2SZM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes**Maybelline**£9.66**4.3★**▲ 95%**](https://www.amazon.co.uk/dp/B0G52CKKMT) [**e.l.f. Lash XTNDR Mascara Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Pitch Black**e.l.f.**£5.95**4.3★**— 5%**](https://www.amazon.co.uk/dp/B0CPFY2SZM) [**Clinique Lash Power Tubing Mascara Long-Wearing Formula | Lengthening Smudge-Proof + Safe For Sensitive Eyes**Clinique**£15.75**4.4★**▼ 18%**](https://www.amazon.co.uk/dp/B0859BS5ZP) [**Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Mascara Infused with Bamboo Extract Full Volume Mascara Colour: Black**Maybelline**£6.21**4.3★**▼ 34%**](https://www.amazon.co.uk/dp/B08WR5CPNB) [**e.l.f. Lash XTNDR Mascara Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Soft Black**e.l.f.**£5.66**4.3★**▼ 35%**](https://www.amazon.co.uk/dp/B0CPFXX11Q)
**~~View all trending →~~**
## **What buyers say about tubing mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**44%
*“Brilliant Everyday Mascara – Great Replacement for My Favourite”*
**Quality-Overall**7%
*“Amazing quality”*
**Value For Money**7%
*“Excellent value”*
**Smudge Resistance**6%
*“Doesnt smudge”*
**Ease Of Use**6%
*“easy to use”*
**Ease Of Application**3%
*“Work really well and applies nicely”*
**Color**3%
*“Love the colour”*
**Durability**2%
*“Durable and long lasting”*
**Advertised Vs Actual Product**2%
*“Does what it says”*
**Water Resistance**1%
*“Waterproof”*
### **What buyers complain about **
**Eyelash Quality**15%
*“gives a false lash effect”*
**Product Condition**9%
*“Its not new”*
**Moist/Dry**8%
*“its bone dry”*
**Quality-Overall**6%
*“Because of the lack of quality”*
**Ease Of Use**6%
*“difficult to take off”*
**Adhesion/Stickiness**4%
*“couldn't get the sticker”*
**Allergies**3%
*“caused more irritation than expected”*
**Value For Money**3%
*“Poor for the money”*
**Smudge Resistance**3%
*“it does still smudge after several hours”*
**Contamination**2%
*“Eye product without sealing carry risk of contamination”*
### **Top return reasons **
**Size-Overall**30%
**Color**14%
**Advertised Vs Actual Product**11%
**Moist/Dry**11%
**Quality-Overall**9%
**Functionality-Overall**9%
**Value For Money**5%
**Comfort-Overall**5%
**Water Resistance**5%
**Coverage**2%
## **Common questions**
- **Is tubing mascara profitable to sell on Amazon United Kingdom?**
- The niche generates £175K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +84.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the tubing mascara niche?**
- 4 brands and 149 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tubing mascara?**
- Top complaints mined from reviews: Eyelash Quality, Product Condition, Moist/Dry. The return rate is 0.1%.
- **When does demand for tubing mascara peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the tubing mascara niche?**
- Listings span £4.78–£15.75; the average listing price is £7.71 (sweet spot $15–$100). The average incumbent carries 19,489 reviews — the moat a new listing must climb.
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