---
title: "Tsubaki — £125K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tsubaki"
last_updated: "2026-08-09T13:40:12.351Z"
locale: en
meta:
description: "Niche score 52/100 · £125K/yr market · 126K searches/yr · £19.71 avg price. Soft demand (-2.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £125K/yr market · 126K searches/yr · £19.71 avg price. Soft demand (-2.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tsubaki — £125K/yr Amazon UK Niche (2026) - Flapen"
---
# **tsubaki**
**Worth a look**
Shows low returns (0.3%), but soft demand (-2.5% this quarter) keeps it on the watch list.
Market size 29Growth 24Conversion 59Competition 64Returns 99Price range 77Avg price 87Brand share 24Review moat 77Quality gap 47
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.71**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****459.55**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£9.97–£32.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£125K**
£125K/yr · 126K searches
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tsubaki is a £125K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Mar–Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tsubaki market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£99K–£118K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#830**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**180**
**Top-5 brand share**
**91%**
Top 20: 99%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**8%**
- Tsubaki38% - UNOVE32% - Shiseido15% - Fino Premium Touch3% - KUNDAL2% - Generic2% - Open — no brand owns it (8 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Mar, Sep, Oct · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/tsubaki/trend)
## **Top tsubaki search terms**
- **korean shampoo**24K/yr+0.8%1.1% conv. - **tsubaki**26K/yr-15.2%4.1% conv. - **fino shampoo**11K/yr+22.4%6.0% conv. - **unove**13K/yr-1.0%4.9% conv. - **tsubaki shampoo and conditioner**16K/yr-8.6%6.6% conv. - **japanese shampoo**14K/yr-9.3%1.9% conv. - **korean shampoo and conditioner**10K/yr-4.5%0.8% conv. - **unove hair treatment**5K/yr+3.2%6.9% conv. - **fino conditioner**4K/yr+5.7%7.5% conv. - **unove shampoo**2K/yr+23.2%7.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/tsubaki/search-terms)
## **Top tsubaki products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£8K9%£11K12%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shiseido Fino Premium Touch Shampoo - Formulated with Beauty Serum 550ml**Shiseido**£15.26**4.6★215 rev](https://www.amazon.co.uk/dp/B0D2HYDDK8) [2**Tsubaki Premium Moist & Repair Shampoo & Conditioner Pump Pair Set - 450ml + 450ml 2024**Tsubaki**£25.26**4.6★99 rev](https://www.amazon.co.uk/dp/B0F48JXDWS) [3**TSUBAKI Premium Volume & Repair Shampoo and Conditioner Set - Japanese Hair Care No Box**Tsubaki**£26.08**4.8★100 rev](https://www.amazon.co.uk/dp/B0DXPYWT5R) [4**UNOVE Deep Damage Repair Shampoo Hydrating Shampoo for Damaged Hair Strengthening & Smoothing Cleanse for Soft Healthy-Looking Hair 500 ml**UNOVE**£17.51**4.4★505 rev](https://www.amazon.co.uk/dp/B0CB1SG31Z) [5**UNOVE Deep Damage Hair Treatment Mask Ex 207 ml/7fl.oz | Premium Nourishing Hair Mask | Conditioner for Dry Frizzy Damaged Hair with Keratin-PF | Strengthening & Hydrating**UNOVE**£17.52**4.4★644 rev](https://www.amazon.co.uk/dp/B09TG5ZD42)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tsubaki Premium EX Repair Shampoo & Conditioner Set 400ml x 2 - Japanese Camellia Oil for Dry and Damaged Hair**Tsubaki**£26.37**10 rev4mo ago](https://www.amazon.co.uk/dp/B0GQGPXP7N) [**UNOVE No-Wash Water Ampoule Treatment 200ml/6.8 fl.oz | Deep Hydration & Repair for Damaged Hair | Lightweight Leave-In Formula | Frizz Control | Smooth Silky Finish | Quick Hair Care Solution**UNOVE**£21.68**34 rev11mo ago](https://www.amazon.co.uk/dp/B0FK4SXRPK) [**Shiseido Tsubaki Premium Repair Shampoo 450ml - Repair & Nourish Damaged Hair**Tsubaki**£15.85**38 rev1y ago](https://www.amazon.co.uk/dp/B093DHD24B) [**Tsubaki Premium Cool & Repair Shampoo & Conditioner Set C 450ml x 2 | Deep Damage Repair & Refreshing Cooling Care | Made in Japan**Tsubaki**£25.80**5 rev1y ago](https://www.amazon.co.uk/dp/B0FF9PCDLZ) [**UNOVE Deep Damage Repair Shampoo Hydrating Shampoo for Damaged Hair Strengthening & Smoothing Cleanse for Soft Healthy-Looking Hair 500 ml**UNOVE**£17.51**505 rev1y ago](https://www.amazon.co.uk/dp/B0CB1SG31Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tsubaki Premium EX Repair Shampoo & Conditioner Set 400ml x 2 - Japanese Camellia Oil for Dry and Damaged Hair**Tsubaki**£26.37**4.0★**▲ 183%**](https://www.amazon.co.uk/dp/B0GQGPXP7N) [**UNOVE No-Wash Water Ampoule Treatment 200ml/6.8 fl.oz | Deep Hydration & Repair for Damaged Hair | Lightweight Leave-In Formula | Frizz Control | Smooth Silky Finish | Quick Hair Care Solution**UNOVE**£21.68**4.3★**▲ 135%**](https://www.amazon.co.uk/dp/B0FK4SXRPK) [**Tsubaki Premium Cool & Repair Shampoo & Conditioner Set C 450ml x 2 | Deep Damage Repair & Refreshing Cooling Care | Made in Japan**Tsubaki**£25.80**4.6★**▲ 70%**](https://www.amazon.co.uk/dp/B0FF9PCDLZ) [**UNOVE Deep Damage Hair Treatment Mask Ex 207 ml/7fl.oz | Premium Nourishing Hair Mask | Conditioner for Dry Frizzy Damaged Hair with Keratin-PF | Strengthening & Hydrating**UNOVE**£17.52**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B09TG5ZD42) [**Shiseido Tsubaki Premium Repair Shampoo 450ml - Repair & Nourish Damaged Hair**Tsubaki**£15.85**4.5★**▲ 56%**](https://www.amazon.co.uk/dp/B093DHD24B)
**~~View all trending →~~**
## **What buyers say about tsubaki**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product”*
**Smell**17%
*“Nice smell”*
**Soft Feel**16%
*“Hair is so soft”*
**Moist/Dry**6%
*“Amazing moisturising shampoo”*
**Value For Money**5%
*“worth the price”*
**Suitability Straight Hair**5%
*“Amazing hair mask”*
**Hair Growth**4%
*“this hair mask will change your hair”*
**Hair Styling**2%
*“just makes it easy to apply styles to hair after use”*
**Ease Of Use**2%
*“Easy to use”*
**Brightness/Shine/Glow**2%
*“Good, shiny”*
### **What buyers complain about **
**Moist/Dry**13%
*“doesnt moisturise hair at all”*
**Value For Money**7%
*“Waste of money”*
**Thickness**6%
*“Not the best for thick hair types”*
**Smell**6%
*“it has a slight smell”*
**Hair Related**6%
*“doesn't help detangle. curly hair”*
**Suitability Curly Hair**3%
*“doesn't help detangle. curly hair”*
**Oily/Greasy**3%
*“for moisture it didnt differ much /actually when i straighten my hair i felt it was more greasy than soft”*
**Suitability Combination Skin**2%
*“Not really good for your hair or skin”*
**Suitability Straight Hair**2%
*“It doesn't let my hair so smooth”*
**Advertised Vs Actual Product**2%
*“I thought it was unsented as mentioned in the product details”*
### **Top return reasons **
**Smell**12%
**Functionality-Overall**10%
**Leak-Proof**9%
**Motor Power**8%
**Suitability Short Hair**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Oily/Greasy**5%
**Product Condition**5%
**Value For Money**4%
## **Common questions**
- **Is tsubaki profitable to sell on Amazon United Kingdom?**
- The niche generates £125K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the tsubaki niche?**
- 14 brands and 180 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in tsubaki?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Thickness. The return rate is 0.3%.
- **When does demand for tsubaki peak?**
- Demand peaks in Jan–Mar–Sep–Oct; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the tsubaki niche?**
- Listings span £9.97–£32.27; the average listing price is £19.71 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.
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