---
title: "Travel Makeup Brushes — £12K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/travel-makeup-brushes"
last_updated: "2026-08-09T16:16:01.830Z"
locale: en
meta:
description: "Niche score 50/100 · £12K/yr market · 91K searches/yr · £15.29 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £12K/yr market · 91K searches/yr · £15.29 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Travel Makeup Brushes — £12K/yr Amazon UK Niche (2026) - Flapen"
---
# **travel makeup brushes**
**Worth a look**
Shows low returns (0.3%), but a small market ($12K/yr) keeps it on the watch list.
Market size 3Growth 14Conversion 11Competition 90Returns 98Price range 69Avg price 76Brand share 86Review moat 52Quality gap 48
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£15.29**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.28–£40.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,410.55**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£12K**
£12K/yr · 91K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, travel makeup brushes is a £12K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel makeup brushes market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£38K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**212**
**Top-5 brand share**
**49%**
Top 20: 90%
**Top-5 click share**
**25%**
Top 20: 63%
**Open market**
**46%**
- Revolution Beauty London19% - Technic9% - W77% - bonvoyage7% - L'Oreal Paris6% - Muiefe5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 27.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/travel-makeup-brushes/trend)
## **Top travel makeup brushes search terms**
- **revolution makeup set**19K/yr-16.3%1.0% conv. - **mini makeup set**8K/yr-27.1%0.5% conv. - **mac makeup gift set**13K/yr-24.8%0.7% conv. - **make up gifts for teenage girls**9K/yr-32.8%1.8% conv. - **make up gifts for women**7K/yr-2.5%0.8% conv. - **makeup gift sets for teenage girls**7K/yr-9.3%1.7% conv. - **make up beginner set**4K/yr-26.5%2.0% conv. - **teenager make up sets for girls**5K/yr+7.1%1.8% conv. - **make up gift sets for teenage girls**5K/yr+11.2%1.5% conv. - **mac make up gift set**3K/yr-31.9%0.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/travel-makeup-brushes/search-terms)
## **Top travel makeup brushes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2444%£4896%£7338%£9781101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revolution Beauty Makeup Advent Calendar 2025 24 Must-Have Products Set with Lip Gloss Highlighter Blush Brushes and Mascara Vegan and Cruelty-Free**Revolution Beauty London**£30.10**4.6★1,170 rev](https://www.amazon.co.uk/dp/B0FBH9PRYH) [2**LOréal Paris Fresh Face Primer Lipstick & Mascara Trio Gift Set Prime Lab 24H Pore Minimiser Primer Hydrating Balm-In-Lipstick In 191 Nude Heaven & Lash Paradise Mascara Enriched With Castor Oil**L'Oreal Paris**£12.74**4.5★324 rev](https://www.amazon.co.uk/dp/B0CDYD433T) [3**Revolution Full Look Makeup Brush Gift Set 7-Piece Eye Face & Cheek Collection with Blending Sponge Vegan & Cruelty-Free**Revolution Beauty London**£12.77**4.6★9 rev](https://www.amazon.co.uk/dp/B0FDH6DL1B) [4**Muiefe Makeup Set All in One Make Up Starter Kit Cosmetic Makeup Bundle Include Eyeshadow Palette Foundation Lip Gloss Concealer Eyeliner Mascara Makeup Gift Sets for Women & Teenage Girls**Muiefe**£16.20**4.7★238 rev](https://www.amazon.co.uk/dp/B0DSVTTCBR) [5**W7 On the Go Essentials - Mini Makeup Must-Haves with Primer Setting Spray Mascara Golden Glow Bronzing Drops & Beauty Sponge - Travel or Handbag Size Essentials**W7**£6.98**4.6★596 rev](https://www.amazon.co.uk/dp/B0F26FRJBW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**All in One Makeup Set for Women Full Kit Make Up Gift Set Makeup Essential Bundle Includes Foundation Eyeshadow Palette Concealer Lipstick Eyeliner Mascara Cosmetic Brush Set For Women Girls Teens**CHAFFUL**£20.30**38 rev5mo ago](https://www.amazon.co.uk/dp/B0GKDDWCYP) [**All in One Full Makeup Kit Makeup Gift Sets for Women Make Up Set for Teenage Girls Makeup Essential Bundle with Eyeshadow Palette Foundation Blush Lipgloss Eyeliner Mascara Eyebrow Pencil Brushes**Viugex**£11.25**133 rev6mo ago](https://www.amazon.co.uk/dp/B0GCG6MTN9) [**Revolution Full Look Makeup Brush Gift Set 7-Piece Eye Face & Cheek Collection with Blending Sponge Vegan & Cruelty-Free**Revolution Beauty London**£12.77**9 rev10mo ago](https://www.amazon.co.uk/dp/B0FDH6DL1B) [**Revolution Pout Bomb Plumping Lip Gloss Trio Gift Set 3 Full-Size Glosses with Hyaluronic Acid & Peptides Vegan & Cruelty-Free**Revolution Beauty London**£10.75**11 rev10mo ago](https://www.amazon.co.uk/dp/B0FDH5V1W7) [**Makeup Set for Women Makeup Full Kit for Beginners & Professionals Travel Makeup Set for Teens & Adults Makeup Gift Set for Girls Eyeshadow Palette Lip Gloss Face & Eye Make up**PWYSHXDF**£8.38**62 rev10mo ago](https://www.amazon.co.uk/dp/B0FNWQ9J5F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**All in One Makeup Set for Women Full Kit Make Up Gift Set Makeup Essential Bundle Includes Foundation Eyeshadow Palette Concealer Lipstick Eyeliner Mascara Cosmetic Brush Set For Women Girls Teens**CHAFFUL**£20.30**4.4★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GKDDWCYP) [**All in One Full Makeup Kit Makeup Gift Sets for Women Make Up Set for Teenage Girls Makeup Essential Bundle with Eyeshadow Palette Foundation Blush Lipgloss Eyeliner Mascara Eyebrow Pencil Brushes**Viugex**£11.25**4.4★**▲ 673%**](https://www.amazon.co.uk/dp/B0GCG6MTN9) [**Revolution Beauty Makeup Advent Calendar 2025 24 Must-Have Products Set with Lip Gloss Highlighter Blush Brushes and Mascara Vegan and Cruelty-Free**Revolution Beauty London**£30.10**4.6★**▲ 303%**](https://www.amazon.co.uk/dp/B0FBH9PRYH) [**Makeup Revolution Pro Masterclass Set - The Ultimate PRO Glam Kit for Party-Ready Looks with Full Coverage Concealer Glitter Eyeshadows Eyebrow Cushion Foundation Drops Highlighter**beauty mix**£18.21**4.3★**▲ 173%**](https://www.amazon.co.uk/dp/B0DGLYGVTM) [**bonvoyage Makeup Kit For Eyes Lips And Face With Eyeshadows Lipsticks Highlighter Bronzer and More Accessories Included Travel In Colour**bonvoyage**£8.36**4.5★**▲ 106%**](https://www.amazon.co.uk/dp/B0DHZPJDCG)
**~~View all trending →~~**
## **What buyers say about travel makeup brushes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Fantastic price”*
**Quality-Overall**21%
*“Good value and quality arrived quickly”*
**Gifting Purpose**20%
*“Perfect for Gifting”*
**Color**9%
*“love the colours”*
**Ease Of Use**2%
*“Every item is easy to handle”*
**Suitability Combination Skin**2%
*“what i will say it feels nice on my skin”*
**Advertised Vs Actual Product**2%
*“Just what i needed”*
**Size-Overall**2%
*“fits everything in it”*
**Shape/Style**1%
*“Its everything you need for a flawless look”*
**Design-Overall**1%
*“Perfect make up set, grate colours, nice design”*
### **What buyers complain about **
**Size-Overall**25%
*“Small travel pack”*
**Quality-Overall**16%
*“The quality isn't premium”*
**Advertised Vs Actual Product**7%
*“she say she been baddiefied. bought this 4 mi mum but she look like kim k”*
**Color**7%
*“I didn't like the colours”*
**Allergies**4%
*“my daughter had an allergic reaction to it”*
**Value For Money**4%
*“so a bit of a waste of money for me”*
**Smell**2%
*“had a chemical smell”*
**Ease Of Use**1%
*“couldn't use it”*
**Language Issues**1%
*“Some of the packaging wasn't in English so for a younger child make it harder to know what they are for”*
**Eyelash Quality**1%
*“Mascara was missing very disappointed”*
### **Top return reasons **
**Size-Overall**31%
**Quality-Overall**15%
**Defective Material/Parts**10%
**Color**7%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Brightness/Shine/Glow**5%
**Product Condition**3%
**Leak-Proof**2%
**Image Magnification**2%
## **Common questions**
- **Is travel makeup brushes profitable to sell on Amazon United Kingdom?**
- The niche generates £12K/yr across 65 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the travel makeup brushes niche?**
- 34 brands and 212 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in travel makeup brushes?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- **When does demand for travel makeup brushes peak?**
- Demand peaks in Nov–Dec; the busiest month runs 27.1× the quietest.
- **What does it cost to enter the travel makeup brushes niche?**
- Listings span £3.28–£40.65; the average listing price is £15.29 (sweet spot $15–$100). The average incumbent carries 1,411 reviews — the moat a new listing must climb.
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