---
title: "Touche Eclat Concealer Pen — £101K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/touche-eclat-concealer-pen"
last_updated: "2026-08-09T11:48:03.206Z"
locale: en
meta:
description: "Niche score 39/100 · £101K/yr market · 93K searches/yr · £17.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £101K/yr market · 93K searches/yr · £17.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Touche Eclat Concealer Pen — £101K/yr Amazon UK Niche (2026) - Flapen"
---
# **touche eclat concealer pen**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 13Conversion 67Competition 16Returns 100Price range 58Avg price 82Brand share 0Review moat 23Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.85**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.77–£29.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£101K**
£101K/yr · 93K searches
**Review moat**
**Bad****7,114.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-23.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, touche eclat concealer pen is a £101K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **touche eclat concealer pen market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£89K–£107K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#255**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**152**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Yves Saint Laurent86% - L'Oreal Paris11% - Maybelline2% - e.l.f.2%
## **Demand**
Weekly Amazon search volume, last 15 weeks — -23.3% search growth over the last 90 days.
2K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/touche-eclat-concealer-pen/trend)
## **Top touche eclat concealer pen search terms**
- **touche eclat concealer pen**25K/yr-25.6%6.3% conv. - **yves saint laurent touche eclat**13K/yr-11.8%3.5% conv. - **touche eclat**12K/yr-42.0%4.7% conv. - **ysl touche eclat concealer**9K/yr-25.6%2.6% conv. - **touche eclat 1**8K/yr-16.3%3.8% conv. - **touche eclat 2**4K/yr-22.3%13.0% conv. - **ysl touche eclat concealer no 1**4K/yr+12.9%4.3% conv. - **touch eclat concealer under eye**4K/yr-22.3%5.5% conv. - **touche eclat concealer**3K/yr-19.0%3.0% conv. - **ysl concealer**3K/yr-20.6%2.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/touche-eclat-concealer-pen/search-terms)
## **Top touche eclat concealer pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£40K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**0.08 oz Radiant Touch/Touche Eclat - #2 Ivory (Beige)**Yves Saint Laurent**£24.58**4.6★111 rev](https://www.amazon.co.uk/dp/B000H71U3C) [2**Yves Saint Laurent Touche Eclat 2.5 ml No.1 5 Luminous Ivory Radiant Touch Concealer**Yves Saint Laurent**£28.09**4.6★823 rev](https://www.amazon.co.uk/dp/B0009HJBPE) [3**Yves Saint Laurent Touche Eclat 2.5 ml No.1.5 Luminous Silk Radiant Touch Concealer**Yves Saint Laurent**£27.67**4.4★215 rev](https://www.amazon.co.uk/dp/B0086G17E8) [4**YSL Touche Eclat Radiant Touch 2.5ml - 3**Yves Saint Laurent**£28.59**3.9★24 rev](https://www.amazon.co.uk/dp/B010ML93BS) [5**Yves saint laurent Ysl touche eclat No. 2 2.5 ml**Yves Saint Laurent**£29.14**4.8★26 rev](https://www.amazon.co.uk/dp/B00D2UZYCE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Hydrating Camo Concealer Satin Finish Conceals Corrects & Highlights Fair Warm 0.203 Fl Oz (6mL)**e.l.f.**£5.77**6,148 rev5y ago](https://www.amazon.co.uk/dp/B07ZR1DXGX) [**LOreal Paris True Match Concealer Eye Cream Shade 1-2D SPF 20 0.023 kg**L'Oreal Paris**£5.66**1,399 rev6y ago](https://www.amazon.co.uk/dp/B08CCN93Z1) [**Touche Éclat No. 00 Luminous Milk 2 ml**Yves Saint Laurent**£24.69**9 rev7y ago](https://www.amazon.co.uk/dp/B07RRBB2R9) [**LOreal Paris Ivory Beige Touche Magique Concealer**L'Oreal Paris**£9.27**22 rev8y ago](https://www.amazon.co.uk/dp/B07CH4RJDT) [**YSL Touche Eclat Radiant Touch 2.5ml - 3**Yves Saint Laurent**£28.59**24 rev11y ago](https://www.amazon.co.uk/dp/B010ML93BS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yves saint laurent Ysl touche eclat No. 2 2.5 ml**Yves Saint Laurent**£29.14**4.8★**▲ 67%**](https://www.amazon.co.uk/dp/B00D2UZYCE) [**YSL Touche Eclat Radiant Touch 2.5ml - 3**Yves Saint Laurent**£28.59**3.9★**▲ 65%**](https://www.amazon.co.uk/dp/B010ML93BS) [**Touche Éclat No. 00 Luminous Milk 2 ml**Yves Saint Laurent**£24.69**4.5★**▲ 59%**](https://www.amazon.co.uk/dp/B07RRBB2R9) [**LOreal Paris Ivory Beige Touche Magique Concealer**L'Oreal Paris**£9.27**4.0★**▲ 47%**](https://www.amazon.co.uk/dp/B07CH4RJDT) [**e.l.f. Hydrating Camo Concealer Satin Finish Conceals Corrects & Highlights Fair Warm 0.203 Fl Oz (6mL)**e.l.f.**£5.77**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B07ZR1DXGX)
**~~View all trending →~~**
## **What buyers say about touche eclat concealer pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Coverage**17%
*“Best coverage”*
**Value For Money**17%
*“Worth the money”*
**Quality-Overall**14%
*“The quality of this concealer is amazing”*
**Color**7%
*“The colour is perfect”*
**Ease Of Use**7%
*“Easy to use”*
**Ease Of Application**6%
*“application is nice blends well”*
**Advertised Vs Actual Product**5%
*“Lovely product, just as advertised”*
**Suitability Combination Skin**4%
*“blends on the face easily”*
**Texture/Consistency-Overall**2%
*“The consistency is perfect”*
**Moist/Dry**2%
*“It does dry quickly and its lightweight”*
### **What buyers complain about **
**Functionality-Overall**17%
*“This concealer does not work”*
**Value For Money**17%
*“Waste of money”*
**Color**13%
*“shade runs darker than expected”*
**Ease Of Use**8%
*“difficult to open”*
**Coverage**6%
*“Doesn't give good coverage”*
**Moist/Dry**5%
*“it just goes all dry and blotchy”*
**Defective Material/Parts**3%
*“Faulty item didn't work”*
**Dispensing Mechanism**3%
*“couldn't get the dispenser to work”*
**Size-Overall**3%
*“Yes good a bit small that the one in boots”*
**Suitability Dry Skin**3%
*“for my 40+ more mature skin i need a more hydrating formula”*
### **Top return reasons **
**Color**58%
**Durability**17%
**Advertised Vs Actual Product**8%
**Product Condition**8%
**Functionality-Overall**8%
## **Common questions**
- **Is touche eclat concealer pen profitable to sell on Amazon United Kingdom?**
- The niche generates £101K/yr across 11 tracked products. 90-day search growth is -23.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the touche eclat concealer pen niche?**
- 4 brands and 152 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in touche eclat concealer pen?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Color. The return rate is 0.1%.
- **What does it cost to enter the touche eclat concealer pen niche?**
- Listings span £4.77–£29.14; the average listing price is £17.85 (sweet spot $15–$100). The average incumbent carries 7,114 reviews — the moat a new listing must climb.
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