---
title: "Trend — tooth paint - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tooth-paint/trend"
last_updated: "2026-08-09T15:53:08.937Z"
locale: en
meta:
  description: "Niche score 49/100 · £70K/yr market · 147K searches/yr · £7.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £70K/yr market · 147K searches/yr · £7.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — tooth paint - Flapen"
---

# **tooth paint**

**Skip it**

Prices mostly outside the sweet spot ($2.24–$15.09) — this niche doesn't clear our bar today.

Market size 17Growth 2Conversion 72Competition 55Returns 99Price range 1Avg price 20Brand share 74Review moat 55Quality gap 100

**Quality gap**

**Incredible****2.8★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,302.48**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.17**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£70K**

£70K/yr · 147K searches

**Growth**

**Bad****-45.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.24–£15.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")

## Trend