---
title: "Tooth Paint — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tooth-paint"
last_updated: "2026-08-07T16:54:57.888Z"
locale: en
meta:
description: "Niche score 49/100 · £70K/yr market · 147K searches/yr · £7.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £70K/yr market · 147K searches/yr · £7.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tooth Paint — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **tooth paint**
**Skip it**
Prices mostly outside the sweet spot ($2.24–$15.09) — this niche doesn't clear our bar today.
Market size 17Growth 2Conversion 72Competition 55Returns 99Price range 1Avg price 20Brand share 74Review moat 55Quality gap 100
**Quality gap**
**Incredible****2.8★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,302.48**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.17**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£70K**
£70K/yr · 147K searches
**Growth**
**Bad****-45.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.24–£15.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, tooth paint is a £70K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tooth paint market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£43K–£57K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#124**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **81%**
- **Out of stock**
- **29.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 90%
**Open market**
**34%**
- BOBISUKA26% - REINREUDE13% - Siyiwen8% - llikknve8% - Xunzhi6% - YBUETE6%
## **Demand**
Weekly Amazon search volume, last 24 weeks — -45.3% search growth over the last 90 days.
3K2KFeb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/tooth-paint/trend)
## **Top tooth paint search terms**
- **tooth paint**34K/yr-39.8%3.2% conv. - **tooth polish**24K/yr-47.3%4.5% conv. - **teeth paint**21K/yr-25.2%3.0% conv. - **teeth whitening paint**10K/yr-48.3%4.3% conv. - **tooth paint white instant**7K/yr-55.0%3.9% conv. - **white tooth paint**8K/yr-37.6%4.6% conv. - **tooth enamel paint**4K/yr+4.6%0.8% conv. - **tooth whitening paint**5K/yr-63.2%5.5% conv. - **white teeth paint**4K/yr-39.4%4.5% conv. - **teeth polish**5K/yr-51.8%2.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/tooth-paint/search-terms)
## **Top tooth paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BOBISUKA White Tooth Paint - Instant Bright White Costumed Teeth Makeup - No Streak Safe Long Last FX Paint - Perfect for Cosplay Halloween Theater Special Effects (5 ml)**BOBISUKA**£6.47**3.4★999 rev](https://www.amazon.co.uk/dp/B0C49XFDYV) [2**Tooth Polish White Tooth Paint Instant Whitening Gentle Whitening Paint for Teeth Teeth Polish Varnish for Stain Coverage Brightening and Polish Teeth in Minutes Long Lasting Teeth Polisher**REINREUDE**£5.33**2.1★15 rev](https://www.amazon.co.uk/dp/B0GFK2NYQ6) [3**Instant White Tooth Paint & Dental Enamel Lacquer Professional Teeth Stain Remover for A Bright Smile at-Home Whitening Paint Solution with Quick-Dry Formula for Instant Results**Xunzhi**£3.82**1.2★13 rev](https://www.amazon.co.uk/dp/B0G1LS5RTJ) [4**Whitening Tooth Paint Teeth Whitening Esse/nce White Tooth Paint Tooth Polish Uptight White Teeth Wh/itening Pen Teeth W/hitening Strips Instant Teeth Wh/itening Esse/nce Gel Instant Teeth W/hitening**ChunXin**£4.44**2.2★21 rev](https://www.amazon.co.uk/dp/B0FS756NJX) [5**Eucryl Freshmint Toothpowder Tooth Whitening Powder Powerful Stain Remover For Tobacco Tea Coffee & Wine Stains Unique Polishing Action 1 x 50g**Eucryl**£2.24**4.4★14,612 rev](https://www.amazon.co.uk/dp/B001PMRTN8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Avvchuy 2 Pieces Instant Enamel White Polish Kit with Toothbrush Whitening Tooth Paint for Yellowing Teeth Removal**Avvchuy**£7.59**5 rev2mo ago](https://www.amazon.co.uk/dp/B0H1MG37T9) [**atnayo 2 Pcs Instant Whitening Tooth Paint with Teethbrush Portable White Teeth Enamel Polish for Regain Bright Smile**atnayo**£11.30**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GTZMKHJM) [**FunnAura 2 Pieces Instant Whitening Tooth Paint Kit with Toothbrush Enamel White Polish for Yellowing Teeth Removal**FunnAura**£11.08**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GTZLG3SV) [**atnayo 2 Pcs Instant Whitening Tooth Paint with Blue Toothbrush Teeth Enamel White Polish for Stain Removal Bright Smile**atnayo**£9.84**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GTZKF2ZB) [**2PCS White Tooth Paint Set Portable Instant Whitening Teeth Paint Easy to Use Gentle Care Teeth**Asheyya**£7.06**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GTVTC5P2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2PCS White Tooth Paint Set Portable Instant Whitening Teeth Paint Easy to Use Gentle Care Teeth**Asheyya**£7.06**1.7★**▲ 245%**](https://www.amazon.co.uk/dp/B0GTVTC5P2) [**atnayo 2 Pcs Instant Whitening Tooth Paint with Teethbrush Portable White Teeth Enamel Polish for Regain Bright Smile**atnayo**£11.30**2.0★**▲ 244%**](https://www.amazon.co.uk/dp/B0GTZMKHJM) [**FunnAura 2 Pieces Instant Whitening Tooth Paint Kit with Toothbrush Enamel White Polish for Yellowing Teeth Removal**FunnAura**£11.08**5.0★**▲ 242%**](https://www.amazon.co.uk/dp/B0GTZLG3SV) [**Avvchuy 2 Pieces Instant Enamel White Polish Kit with Toothbrush Whitening Tooth Paint for Yellowing Teeth Removal**Avvchuy**£7.59**1.7★**▲ 242%**](https://www.amazon.co.uk/dp/B0H1MG37T9) [**atnayo 2 Pcs Instant Whitening Tooth Paint with Blue Toothbrush Teeth Enamel White Polish for Stain Removal Bright Smile**atnayo**£9.84**2.0★**▲ 240%**](https://www.amazon.co.uk/dp/B0GTZKF2ZB)
**~~View all trending →~~**
## **What buyers say about tooth paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**14%
*“Whitening toothpaste”*
**Quality-Overall**12%
*“It's a brilliant product to have on hand”*
**Value For Money**12%
*“Reasonable price”*
**Advertised Vs Actual Product**9%
*“Better than expected”*
**Oral Hygiene**7%
*“Tooth care”*
**Taste-Overall**6%
*“Nice taste & whiten teeth very good”*
**Ease Of Cleaning**5%
*“Clean efficiently”*
**Ease Of Use**4%
*“Easy to use”*
**Tooth Sensitivity**4%
*“A game-changer for sensitive mouths”*
**Brightness/Shine/Glow**3%
*“my smile looked so much brighter”*
### **What buyers complain about **
**Functionality-Overall**24%
*“Just runs off the tooth”*
**Value For Money**13%
*“Cheap price”*
**Quality-Overall**10%
*“cheap quality”*
**Advertised Vs Actual Product**5%
*“Doesn't do what it says on the Box”*
**Oral Hygiene**4%
*“Slightly abrasive for stubborn plaque and tartar,might wear gums down with excessive use”*
**Moist/Dry**4%
*“Literally just doesnt dry”*
**Tooth Brightening**4%
*“Doesn't whiten teeth at all”*
**Stain Resistance**4%
*“Stain remove it does not”*
**Durability**4%
*“It came off literally after a few minutes”*
**Ease Of Use**3%
*“A lot of effort for not much in results”*
### **Top return reasons **
**Functionality-Overall**38%
**Advertised Vs Actual Product**13%
**Tooth Brightening**8%
**Color**6%
**Paint Quality**5%
**Leak-Proof**5%
**Quality-Overall**3%
**Durability**3%
**Coverage**2%
**Stain Resistance**2%
## **Common questions**
- **Is tooth paint profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 27 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -45.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the tooth paint niche?**
- 19 brands and 48 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in tooth paint?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 0.2%.
- **What does it cost to enter the tooth paint niche?**
- Listings span £2.24–£15.09; the average listing price is £7.17 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.
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