---
title: "Search terms — toni and guy shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/toni-and-guy-shampoo/search-terms"
last_updated: "2026-08-09T21:39:16.628Z"
locale: en
meta:
  description: "Niche score 43/100 · £60K/yr market · 74K searches/yr · £6.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £60K/yr market · 74K searches/yr · £6.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — toni and guy shampoo - Flapen"
---

# **toni and guy shampoo**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 38Conversion 95Competition 44Returns 100Price range 0Avg price 18Brand share 0Review moat 72Quality gap 40

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****612.05**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+10.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.58**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£60K**

£60K/yr · 74K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£3.84–£13.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms