---
title: "Search terms — tom ford oud wood - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tom-ford-oud-wood/search-terms"
last_updated: "2026-08-10T02:09:15.975Z"
locale: en
meta:
  description: "Niche score 50/100 · £406K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £406K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tom ford oud wood - Flapen"
---

# **tom ford oud wood**

**Worth a look**

Shows low returns (1.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 56Growth 22Conversion 14Competition 76Returns 92Price range 47Avg price 88Brand share 11Review moat 45Quality gap 62

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£63.55**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£406K**

£406K/yr · 566K searches

**Price range**

**Okay****£12.97–£194.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,027.67**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")

## Search terms