---
title: "Tom Ford Oud Wood — £406K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tom-ford-oud-wood"
last_updated: "2026-08-09T23:28:59.412Z"
locale: en
meta:
description: "Niche score 50/100 · £406K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £406K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tom Ford Oud Wood — £406K/yr Amazon UK Niche (2026) - Flapen"
---
# **tom ford oud wood**
**Worth a look**
Shows low returns (1.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 56Growth 22Conversion 14Competition 76Returns 92Price range 47Avg price 88Brand share 11Review moat 45Quality gap 62
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£63.55**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£406K**
£406K/yr · 566K searches
**Price range**
**Okay****£12.97–£194.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,027.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, tom ford oud wood is a £406K/yr Amazon United Kingdom market (566K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tom ford oud wood market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£381K–£508K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#811**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **14%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**9 **—flat
**Sellers**
**127**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 80%
**Open market**
**3%**
- Tom Ford67% - Maison Alhambra14% - DKNY9% - Lattafa4% - QuiQia2% - Bella Vita Luxury2% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/tom-ford-oud-wood/trend)
## **Top tom ford oud wood search terms**
- **tom ford perfume men**177K/yr-2.6%0.8% conv. - **tom ford**117K/yr-1.4%0.5% conv. - **maison alhambra**81K/yr+9.3%0.7% conv. - **tom ford perfume women**47K/yr-23.2%0.7% conv. - **tomford perfume for men**23K/yr-11.2%0.5% conv. - **tom ford oud wood**27K/yr-8.5%1.5% conv. - **maison alhambra perfume**16K/yr-25.0%0.5% conv. - **oud wood**13K/yr-24.0%0.9% conv. - **tom ford perfume**12K/yr-16.0%0.4% conv. - **oud wood perfume men**7K/yr-18.4%1.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/tom-ford-oud-wood/search-terms)
## **Top tom ford oud wood products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£16K8%£33K12%£49K16%£65K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oud Wood by Tom Ford Eau De Parfum For Men 50ml**Tom Ford**£144.19**4.5★843 rev](https://www.amazon.co.uk/dp/B005NKIBXA) [2**DKNY Mens Giants T-Shirt Olive/Charcoal/Navy L (Pack of 3)**DKNY**£15.33**4.3★3,903 rev](https://www.amazon.co.uk/dp/B09VY5VG9X) [3**Tom Ford Black Orchid Eau De Parfum 100ml (Pack of 1)**Tom Ford**£98.60**4.4★948 rev](https://www.amazon.co.uk/dp/B00BQK5N2S) [4**Ombre Leather by Tom Ford Eau De Parfum For Men 50ml TOM-075145**Tom Ford**£72.36**4.6★1,113 rev](https://www.amazon.co.uk/dp/B07DZLC2KG) [5**Tom Ford Black Orchid Eau de Toilette 50ml**Tom Ford**£70.09**4.7★17 rev](https://www.amazon.co.uk/dp/B0BX3QS1FQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jean Lowe vibe by Maison Alhambra 100ml EDP Tropical Scent**Maison Alhambra**£22.06**55 rev1y ago](https://www.amazon.co.uk/dp/B0DT3VBJY6) [**Maison Alhambra Avant Silk Eau De Parfum Spray Plain 100ml**Maison Alhambra**£13.26**18 rev1y ago](https://www.amazon.co.uk/dp/B0DMLYMLYC) [**Jean Lowe Azure**Maison Alhambra**£20.96**61 rev1y ago](https://www.amazon.co.uk/dp/B0DKJLR4VD) [**Bellavita Luxury Mens Gift Set with CEO Man Klub Oud & G.O.A.T. | Woody Citrus Spicy Aromatic Scent Profiles | Gift Set (4×20 ml) | Perfume Gift Set for Men | Gift for Fathers Day**Bella Vita Luxury**£20.76**40,710 rev1y ago](https://www.amazon.co.uk/dp/B09231NL5H) [**Maison Alhambra Perfume Jean Lowe Immortel (IMMORTAL) Eau de Parfum 100ml**Maison Alhambra**£19.41**89 rev1y ago](https://www.amazon.co.uk/dp/B0C4CQVX9W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DKNY Mens Giants T-Shirt Olive/Charcoal/Navy L (Pack of 3)**DKNY**£15.33**4.3★**▲ 410%**](https://www.amazon.co.uk/dp/B09VY5VG9X) [**Tom Ford Black Orchid Eau de Toilette 50ml**Tom Ford**£70.09**4.7★**▲ 298%**](https://www.amazon.co.uk/dp/B0BX3QS1FQ) [**Maison Alhambra Avant Silk Eau De Parfum Spray Plain 100ml**Maison Alhambra**£13.26**4.0★**▲ 266%**](https://www.amazon.co.uk/dp/B0DMLYMLYC) [**Jean Lowe vibe by Maison Alhambra 100ml EDP Tropical Scent**Maison Alhambra**£22.06**4.1★**▲ 145%**](https://www.amazon.co.uk/dp/B0DT3VBJY6) [**Tom Ford NOIR FOR MEN Eau De Parfum Spray 100ml (3.4 Fl.Oz) EDP**Tom Ford**£102.87**4.6★**▲ 129%**](https://www.amazon.co.uk/dp/B009K1D430)
**~~View all trending →~~**
## **What buyers say about tom ford oud wood**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**60%
*“Great fragrances”*
**Value For Money**12%
*“Worth the money”*
**Quality-Overall**7%
*“I got no complaints”*
**Durability**5%
*“also lasts along time once on”*
**Gifting Purpose**5%
*“Gift”*
**Size-Overall**1%
*“Good fit”*
**Suitability Winter Weather**1%
*“Its perfect for evenings, special occasions, or colder weather,”*
**Ease Of Use**1%
*“Easy to use”*
**Advertised Vs Actual Product**0%
*“Exactly what is advertised on Amazon bottle wise”*
**Design-Overall**0%
*“beautiful and floral”*
### **What buyers complain about **
**Smell**35%
*“Smell does not last”*
**Durability**13%
*“Not lasting”*
**Value For Money**10%
*“Waste of money”*
**Quality-Overall**5%
*“The box is cheaply made”*
**Defective Material/Parts**2%
*“Products failed its standard”*
**Size-Overall**2%
*“Didnt fit”*
**Strength**2%
*“Not very strong so doesnt last”*
**Advertised Vs Actual Product**1%
*“Absolutely does not do what claimed”*
**Thickness**1%
*“Thin out of shape rubbish”*
**Material Quality**1%
*“Bad material”*
### **Top return reasons **
**Smell**44%
**Size-Overall**19%
**Quality-Overall**8%
**Advertised Vs Actual Product**5%
**Leak-Proof**4%
**Value For Money**4%
**Durability**3%
**Product Condition**3%
**Defective Material/Parts**2%
**Strength**2%
## **Common questions**
- **Is tom ford oud wood profitable to sell on Amazon United Kingdom?**
- The niche generates £406K/yr across 42 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the tom ford oud wood niche?**
- 9 brands and 127 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in tom ford oud wood?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 1.2%.
- **When does demand for tom ford oud wood peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the tom ford oud wood niche?**
- Listings span £12.97–£194.13; the average listing price is £63.55 (sweet spot $15–$100). The average incumbent carries 2,028 reviews — the moat a new listing must climb.
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