---
title: "Search terms — tinted moisturiser - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tinted-moisturiser/search-terms"
last_updated: "2026-08-09T21:54:58.274Z"
locale: en
meta:
  description: "Niche score 52/100 · £253K/yr market · 700K searches/yr. Pricing outside the sweet spot ($7.59 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £253K/yr market · 700K searches/yr. Pricing outside the sweet spot ($7.59 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tinted moisturiser - Flapen"
---

# **tinted moisturiser**

**Worth a look**

Shows low returns (0.1%), but pricing outside the sweet spot ($7.59 avg) keeps it on the watch list.

Market size 47Growth 33Conversion 56Competition 71Returns 100Price range 35Avg price 21Brand share 34Review moat 24Quality gap 60

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£253K**

£253K/yr · 700K searches

**Price range**

**Okay****£2.98–£21.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+6.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,238.19**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.59**

avg listing price — sweet spot $15–$100

## Search terms