---
title: "Tinted Lip Balm — £176K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tinted-lip-balm"
last_updated: "2026-08-09T11:48:19.933Z"
locale: en
meta:
description: "Niche score 39/100 · £176K/yr market · 1.3M searches/yr · £7.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £176K/yr market · 1.3M searches/yr · £7.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tinted Lip Balm — £176K/yr Amazon UK Niche (2026) - Flapen"
---
# **tinted lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 23Conversion 23Competition 62Returns 99Price range 36Avg price 21Brand share 0Review moat 23Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£176K**
£176K/yr · 1.3M searches
**Price range**
**Okay****£1.60–£22.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****7,929.87**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.63**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tinted lip balm is a £176K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tinted lip balm market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£229K–£305K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**146**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 85%
**Open market**
**0%**
- Kiko Milano76% - Burt's Bees17% - NIVEA4% - Maybelline2% - MUA1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/tinted-lip-balm/trend)
## **Top tinted lip balm search terms**
- **kiko milano**383K/yr+9.2%0.7% conv. - **kiko**223K/yr-0.7%0.8% conv. - **tinted lip balm**180K/yr-21.3%3.2% conv. - **kiko lipgloss**161K/yr+12.2%1.9% conv. - **burts bees tinted lip balm**85K/yr-32.4%5.9% conv. - **kiko milano lip gloss**39K/yr+13.3%1.1% conv. - **lip balm tinted**24K/yr+2.7%2.9% conv. - **kiko lip gloss**30K/yr+1.2%2.0% conv. - **burts bees lip shimmer**27K/yr-31.8%4.0% conv. - **kiko lip balm**20K/yr-18.4%3.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/tinted-lip-balm/search-terms)
## **Top tinted lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7K8%£14K12%£21K16%£28K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KIKO Milano 3D Hydra Lipgloss 32 I Hydrating Lip Gloss for Plumped 3D Shine Non-Sticky Lipstick Gloss with Wand Applicator Long Lasting Comfort Professional Lip Products by KIKO Milano**Kiko Milano**£8.91**4.6★10,442 rev](https://www.amazon.co.uk/dp/B093VK76NH) [2**KIKO Milano Coloured Balm 06 | Coloured Moisturizing Lip Balm With A Pleasant Fruity Aroma**Kiko Milano**£5.34**4.5★5,714 rev](https://www.amazon.co.uk/dp/B0B1MFPL8N) [3**KIKO Milano 3D Hydra Lipgloss 20 I Hydrating Lip Gloss for Plumped 3D Shine Non-Sticky Lipstick Gloss with Wand Applicator Long Lasting Comfort Professional Lip Products by KIKO Milano**Kiko Milano**£8.45**4.6★14,687 rev](https://www.amazon.co.uk/dp/B077DC5QY2) [4**KIKO Milano 3D Hydra Lipgloss 17 I Hydrating Lip Gloss for Plumped 3D Shine Non-Sticky Lipstick Gloss with Wand Applicator Long Lasting Comfort Professional Lip Products by KIKO Milano**Kiko Milano**£8.26**4.6★10,442 rev](https://www.amazon.co.uk/dp/B07DBS1RV9) [5**KIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour**Kiko Milano**£9.96**4.4★11,986 rev](https://www.amazon.co.uk/dp/B0D35YXWZ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Burts Bees Tinted Lip Balm Duo Pack Limited Edition Gift Set With Rose & Red Dahlia 100% Natural Origin 2x4.25g**Burt's Bees**£8.86**129 rev6mo ago](https://www.amazon.co.uk/dp/B0G62G6HYH) [**Maybelline New York Lifter Glaze Lip Oil Balm Up to 24HR Hydration Plumping for Fuller Lips Hyaluronic Acid & Acerola Cherry Extract for Ultra-Comfortable Shine Shade: Berry Haze**Maybelline**£4.63**2,752 rev1y ago](https://www.amazon.co.uk/dp/B0F5H39SQ3) [**KIKO Milano Glossy Lip Set Make-Up Set: 2 Moisturising Lip Glosses And 1 Perfecting Lip Cream**Kiko Milano**£17.55**289 rev1y ago](https://www.amazon.co.uk/dp/B0DPKZVHDJ) [**NIVEA Caring Beauty Rose Nude Lip Balm SPF30 (4.8g) 3-in-1 Buttery Lip and Cheek Tint Rich Colour and 24H Moisturisation with SPF 30 Protection**NIVEA**£2.35**377 rev1y ago](https://www.amazon.co.uk/dp/B0DLWQ3TVD) [**KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish**Kiko Milano**£5.22**13,126 rev1y ago](https://www.amazon.co.uk/dp/B0DB8RKMF4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour**Kiko Milano**£9.96**4.4★**▲ 197%**](https://www.amazon.co.uk/dp/B0D35YXWZ4) [**KIKO Milano Unlimited Double Touch 103 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour**Kiko Milano**£8.95**4.4★**▲ 144%**](https://www.amazon.co.uk/dp/B0D35X3H8C) [**KIKO Milano 3D Hydra Lipgloss 20 I Hydrating Lip Gloss for Plumped 3D Shine Non-Sticky Lipstick Gloss with Wand Applicator Long Lasting Comfort Professional Lip Products by KIKO Milano**Kiko Milano**£8.45**4.6★**▲ 135%**](https://www.amazon.co.uk/dp/B077DC5QY2) [**Burts Bees Tinted Lip Balm Duo Pack Limited Edition Gift Set With Rose & Red Dahlia 100% Natural Origin 2x4.25g**Burt's Bees**£8.86**4.7★**▲ 134%**](https://www.amazon.co.uk/dp/B0G62G6HYH) [**KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish**Kiko Milano**£5.22**4.4★**▲ 110%**](https://www.amazon.co.uk/dp/B0DB8RKMF4)
**~~View all trending →~~**
## **What buyers say about tinted lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Pretty natural colour”*
**Moist/Dry**15%
*“Nice and hydrating”*
**Value For Money**9%
*“Good value”*
**Quality-Overall**9%
*“the quality is perfect”*
**Soft Feel**8%
*“Nice and smooth”*
**Smell**4%
*“Smell is gentle also”*
**Ease Of Application**4%
*“Applies beautifully”*
**Texture/Consistency-Overall**2%
*“Lovely texture”*
**Durability**2%
*“This creamy stick is lovely, looks great on and lasts”*
**Brightness/Shine/Glow**2%
*“Shimmery glow”*
### **What buyers complain about **
**Color**19%
*“bland colour”*
**Moist/Dry**8%
*“Very dry”*
**Smell**7%
*“Bad smell”*
**Value For Money**6%
*“Waste of money”*
**Adhesion/Stickiness**5%
*“becomes sticky”*
**Durability**5%
*“Doesn't really last”*
**Advertised Vs Actual Product**5%
*“Different”*
**Quality-Overall**4%
*“Terrible product”*
**Brightness/Shine/Glow**3%
*“Not glossy at all”*
**Size-Overall**3%
*“smaller than expected”*
### **Top return reasons **
**Color**43%
**Advertised Vs Actual Product**11%
**Product Condition**8%
**Value For Money**5%
**Leak-Proof**5%
**Functionality-Overall**4%
**Moist/Dry**3%
**Durability**3%
**Quality-Overall**3%
**Size-Overall**3%
## **Common questions**
- **Is tinted lip balm profitable to sell on Amazon United Kingdom?**
- The niche generates £176K/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the tinted lip balm niche?**
- 5 brands and 146 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tinted lip balm?**
- Top complaints mined from reviews: Color, Moist/Dry, Smell. The return rate is 0.1%.
- **When does demand for tinted lip balm peak?**
- Demand peaks in Jun–Jul–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the tinted lip balm niche?**
- Listings span £1.60–£22.64; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 7,930 reviews — the moat a new listing must climb.
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