---
title: "Thomson Carter Perfume — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/thomson-carter-perfume"
last_updated: "2026-08-09T11:47:45.609Z"
locale: en
meta:
description: "Niche score 52/100 · £1.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £1.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Thomson Carter Perfume — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **thomson carter perfume**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 80Growth 22Conversion 38Competition 45Returns 96Price range 66Avg price 93Brand share 0Review moat 24Quality gap 68
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£49.44**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£1.2M**
£1.2M/yr · 768K searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£15.33–£144.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,694.41**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, thomson carter perfume is a £1.2M/yr Amazon United Kingdom market (768K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thomson carter perfume market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£618K–£742K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#359**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**0%**
- Bella Vita Luxury57% - Tom Ford29% - DKNY6% - FM World4% - BELLAVITA3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 18 weeks — -6.2% search growth over the last 90 days.
18K13KSpike '26Prime Day '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/thomson-carter-perfume/trend)
## **Top thomson carter perfume search terms**
- **bellavita perfume for men**93K/yr+14.4%4.4% conv. - **tom ford perfume men**177K/yr-2.6%0.7% conv. - **tom ford**117K/yr-1.4%0.4% conv. - **thomson carter perfume**83K/yr-31.0%0.1% conv. - **shelby lane thompson carter cologne**45K/yr+67.6%0.3% conv. - **smoke and mirrors perfume for men**31K/yr-54.0%0.4% conv. - **bellavita**21K/yr+32.6%2.3% conv. - **tom ford perfume women**47K/yr-23.2%0.3% conv. - **bellavita perfume**13K/yr+119.2%2.6% conv. - **tomford perfume for men**23K/yr-11.2%0.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/thomson-carter-perfume/search-terms)
## **Top thomson carter perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£116K20%£232K30%£348K40%£464K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bellavita Luxury Mens Gift Set with CEO Man Klub Oud & G.O.A.T. | Woody Citrus Spicy Aromatic Scent Profiles | Gift Set (4×20 ml) | Perfume Gift Set for Men | Gift for Fathers Day**Bella Vita Luxury**£20.76**4.2★40,710 rev](https://www.amazon.co.uk/dp/B09231NL5H) [2**Bellavita Luxury G.O.A.T. Eau de Parfum | Citrus Woody Scent profile with Bergamot Lavender and Pepper Top notes | 100 ml | Perfume for Men | Best gift for Valentines Day**Bella Vita Luxury**£15.97**4.2★5,410 rev](https://www.amazon.co.uk/dp/B0BX656GMJ) [3**Bellavita Luxury CEO MAN Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men | Mandarin Lemon Lavender and Vetiver Notes | Long Lasting Mens Fragrance | Gift for Fathers Day**Bella Vita Luxury**£15.87**4.2★15,889 rev](https://www.amazon.co.uk/dp/B08H26SHRP) [4**DKNY Mens Giants T-Shirt Olive/Charcoal/Navy L (Pack of 3)**DKNY**£15.33**4.3★3,903 rev](https://www.amazon.co.uk/dp/B09VY5VG9X) [5**Oud Wood by Tom Ford Eau De Parfum For Men 50ml**Tom Ford**£144.19**4.5★843 rev](https://www.amazon.co.uk/dp/B005NKIBXA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bellavita Luxury Fantasy for him Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men | Oriental-Spicy Apple Clove and Cedarwood Notes | Long Lasting Mens Fragrance**BELLAVITA**£20.92**199 rev1y ago](https://www.amazon.co.uk/dp/B0DP56L25G) [**Bellavita Luxury Narco Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Floral Bergamot Jasmine and White Musk Notes | Long Lasting Unisex Fragrance**BELLAVITA**£16.96**355 rev1y ago](https://www.amazon.co.uk/dp/B0DJLYPG79) [**Bellavita Luxury Unisex Perfume Gift Set with Honey Oud White Oud Skai and Fresh | 80ml | Perfume for Men and Women | Honey Artemisia Lemon Bergamot and Sweet Almond Notes | Womens Day Special**Bella Vita Luxury**£20.65**21,817 rev1y ago](https://www.amazon.co.uk/dp/B09XLK9GVS) [**Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey Bergamot Oud & Amber Notes | Long Lasting Unisex Fragrance**Bella Vita Luxury**£16.03**15,620 rev1y ago](https://www.amazon.co.uk/dp/B09X5BQ969) [**FM World Pure 473 EDP Best Seller!!! Inspired By popular Designer Perfumes Long-lasting Perfume with Bold and Masculine Scent 50ml Ideal for Daily Wear and Special Occasions and Gifting**FM World**£16.31**88 rev1y ago](https://www.amazon.co.uk/dp/B0DMN3NXLZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DKNY Mens Giants T-Shirt Olive/Charcoal/Navy L (Pack of 3)**DKNY**£15.33**4.3★**▲ 265%**](https://www.amazon.co.uk/dp/B09VY5VG9X) [**Tom Ford Black Orchid Eau de Toilette 50ml**Tom Ford**£70.09**4.7★**▲ 186%**](https://www.amazon.co.uk/dp/B0BX3QS1FQ) [**FM World Pure 473 EDP Best Seller!!! Inspired By popular Designer Perfumes Long-lasting Perfume with Bold and Masculine Scent 50ml Ideal for Daily Wear and Special Occasions and Gifting**FM World**£16.31**4.2★**▲ 70%**](https://www.amazon.co.uk/dp/B0DMN3NXLZ) [**Bellavita Luxury G.O.A.T. Eau de Parfum | Citrus Woody Scent profile with Bergamot Lavender and Pepper Top notes | 100 ml | Perfume for Men | Best gift for Valentines Day**Bella Vita Luxury**£15.97**4.2★**▲ 68%**](https://www.amazon.co.uk/dp/B0BX656GMJ) [**Tom Ford NOIR FOR MEN Eau De Parfum Spray 100ml (3.4 Fl.Oz) EDP**Tom Ford**£102.87**4.6★**▲ 61%**](https://www.amazon.co.uk/dp/B009K1D430)
**~~View all trending →~~**
## **What buyers say about thomson carter perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**61%
*“Smells lush”*
**Value For Money**12%
*“Good value for money”*
**Quality-Overall**9%
*“Excellent product”*
**Gifting Purpose**4%
*“Gift”*
**Durability**4%
*“it performs well with decent longevity”*
**Size-Overall**1%
*“Good fit”*
**Advertised Vs Actual Product**1%
*“the product is as described”*
**Ease Of Use**0%
*“It was so easy and quick”*
**Soft Feel**0%
*“Definitely feels luxurious and worth trying”*
**Hair Styling**0%
*“Like 👍 Awesome amazing aftershave”*
### **What buyers complain about **
**Smell**43%
*“weak scent”*
**Durability**13%
*“Not what it's cracked up to be I'm afraid”*
**Value For Money**8%
*“Not worth the price”*
**Quality-Overall**6%
*“I was not happy with the quality at all”*
**Advertised Vs Actual Product**3%
*“Absolutely does not do what claimed”*
**Strength**3%
*“not as strong as promised”*
**Leak-Proof**2%
*“Bottle leaked everywhere”*
**Size-Overall**2%
*“Didnt fit”*
**Defective Material/Parts**2%
*“Products failed its standard”*
**Allergies**1%
*“Rash”*
### **Top return reasons **
**Smell**53%
**Size-Overall**12%
**Quality-Overall**8%
**Leak-Proof**5%
**Advertised Vs Actual Product**5%
**Durability**3%
**Value For Money**3%
**Functionality-Overall**2%
**Product Condition**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is thomson carter perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 22 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the thomson carter perfume niche?**
- 5 brands and 35 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thomson carter perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.8%.
- **What does it cost to enter the thomson carter perfume niche?**
- Listings span £15.33–£144.19; the average listing price is £49.44 (sweet spot $15–$100). The average incumbent carries 5,694 reviews — the moat a new listing must climb.
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