---
title: "Products — thickening shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/thickening-shampoo/products"
last_updated: "2026-08-09T17:31:20.929Z"
locale: en
meta:
  description: "Niche score 45/100 · £104K/yr market · 139K searches/yr · £10.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £104K/yr market · 139K searches/yr · £10.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — thickening shampoo - Flapen"
---

# **thickening shampoo**

**Skip it**

Soft demand (-8.5% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 21Conversion 76Competition 38Returns 100Price range 48Avg price 36Brand share 46Review moat 24Quality gap 52

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£2.75–£26.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£10.26**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£104K**

£104K/yr · 139K searches

**Review moat**

**Bad****5,667.47**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.5%**

90-day search growth — must beat 0% to launch

## Products