---
title: "Thermal Water — £25K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/thermal-water"
last_updated: "2026-08-09T11:47:29.889Z"
locale: en
meta:
description: "Niche score 53/100 · £25K/yr market · 56K searches/yr · £11.68 avg price. A small market ($25K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £25K/yr market · 56K searches/yr · £11.68 avg price. A small market ($25K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Thermal Water — £25K/yr Amazon UK Niche (2026) - Flapen"
---
# **thermal water**
**Worth a look**
Shows demand growing +459.2% this quarter, but a small market ($25K/yr) keeps it on the watch list.
Market size 6Growth 100Conversion 47Competition 42Returns 99Price range 65Avg price 47Brand share 46Review moat 40Quality gap 43
**Growth**
**Incredible****+459.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£2.55–£37.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.68**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,467.71**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£25K**
£25K/yr · 56K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, thermal water is a £25K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Mar–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thermal water market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£47K–£58K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#152**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **62%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**110**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**19%**
- evian52% - XBC11% - BRUMISATEUR5% - Avene5% - Inconnu4% - Simple3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +459.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Jun, Jul · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/thermal-water/trend)
## **Top thermal water search terms**
- **evian face spray**29K/yr+516.7%4.3% conv. - **evian spray**8K/yr+493.3%3.7% conv. - **evian water spray**6K/yr+471.2%4.5% conv. - **evian spray mist face**4K/yr+732.9%5.0% conv. - **water face spray**4K/yr+373.8%5.3% conv. - **face water spray**3K/yr+200.8%4.9% conv. - **evian facial spray**3K/yr+260.4%4.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/thermal-water/search-terms)
## **Top thermal water products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£5K30%£7K40%£10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brumisateur evian 400 ml**evian**£8.97**4.6★2,557 rev](https://www.amazon.co.uk/dp/B000UDEV9S) [2**Evian Facial Spray 300 ml**evian**£10.17**4.8★124 rev](https://www.amazon.co.uk/dp/B002NVRY4E) [3**XBC Cooling Mist Spray 150ml - Pack of 3**XBC**£6.99**4.2★2,710 rev](https://www.amazon.co.uk/dp/B07T7ZWHQ8) [4**Avène Thermal Spring Water Spray 300ml Soothing Spray for Sensitive Skin Calming Mist Refresh Skin**Avene**£9.86**4.7★11,067 rev](https://www.amazon.co.uk/dp/B000UF2YUY) [5**Evian Brumisateur 2X300ml**evian**£19.40**4.6★2,557 rev](https://www.amazon.co.uk/dp/B0749R8YZ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GRIFEMA 200 ml White Spray Bottle**GRIFEMA**£4.64**2,079 rev11mo ago](https://www.amazon.co.uk/dp/B0DXTLWVBL) [**Pack of 6 Cooling Spray for Face and Body Instant Cooling Mist Spray For Face & Body Cooling Mist For Hot Weather and Portable Refreshment Anywhere.**RZIN TRADE**£14.35**21 rev1y ago](https://www.amazon.co.uk/dp/B0F8NM74GB) [**Face Mist Spray Hydrating Bundle - Cooling Spray for Face and Body Hot Weather Water Mist with Wishesla Thank You Card (3-Pack 150ml)**Wishesla**£17.33**18 rev1y ago](https://www.amazon.co.uk/dp/B0DBM4Q18X) [**Face Facts Hyaluronic Face Body Mist with peptides and betaine lock in moisture and stimulate collagen production; Hydrating Vegan 200ml Pack of 1**Face Facts**£2.55**436 rev3y ago](https://www.amazon.co.uk/dp/B0BH552Z22) [**SIC Ultra Cooling Mist Spray for Face and Body Pack of 3 x 150ml Instant Cooling Spray for Skin Hydration Sun Relief & Refreshing Cold Sprays for Hot Weather Sports and Travel**SIC**£8.61**146 rev4y ago](https://www.amazon.co.uk/dp/B0B6FNNTHH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SIC Ultra Cooling Mist Spray for Face and Body Pack of 3 x 150ml Instant Cooling Spray for Skin Hydration Sun Relief & Refreshing Cold Sprays for Hot Weather Sports and Travel**SIC**£8.61**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B0B6FNNTHH) [**Evian Mist 150 ml Pack of 4**Inconnu**£26.88**0.0★**▲ 69%**](https://www.amazon.co.uk/dp/B07BH4N4YF) [**Magicool Body & Face Cooler 75ml**MAGICOOL**£9.01**4.2★**▲ 65%**](https://www.amazon.co.uk/dp/B001LK8HD0) [**GRIFEMA 200 ml White Spray Bottle**GRIFEMA**£4.64**4.2★**▲ 60%**](https://www.amazon.co.uk/dp/B0DXTLWVBL) [**Evian - Mineral Water Spray (Travel Trio)**BRUMISATEUR**£37.81**4.6★**▲ 57%**](https://www.amazon.co.uk/dp/B000ULBC5Q)
**~~View all trending →~~**
## **What buyers say about thermal water**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Spray/Flow**21%
*“Good little sprayer”*
**Quality-Overall**13%
*“Nice quality spray bottle and looks good”*
**Smell**8%
*“Hydrating and a nice fresh smell”*
**Moist/Dry**6%
*“keeps my face hydrated”*
**Value For Money**5%
*“Great value”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**5%
*“As described and definitely cools”*
**Size-Overall**4%
*“Just the right size”*
**Efficiency**4%
*“Very effective”*
**Soft Feel**2%
*“gentle”*
### **What buyers complain about **
**Spray/Flow**16%
*“Terrible spray bottle”*
**Durability**15%
*“Broke with 2 weeks”*
**Smell**12%
*“smells funny”*
**Quality-Overall**10%
*“Poor quality so stops working very quickly”*
**Functionality-Overall**5%
*“less controlled then stops completely”*
**Value For Money**3%
*“which costs more than the item”*
**Size-Overall**3%
*“Far too small”*
**Heating**2%
*“There is absolutely nothing cooling about it”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Water Resistance**1%
*“didn't work with the gnat water”*
### **Top return reasons **
**Spray/Flow**21%
**Size-Overall**12%
**Functionality-Overall**12%
**Advertised Vs Actual Product**8%
**Smell**7%
**Leak-Proof**5%
**Durability**5%
**Strength**3%
**Ease Of Cleaning**3%
**Product Condition**3%
## **Common questions**
- **Is thermal water profitable to sell on Amazon United Kingdom?**
- The niche generates £25K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +459.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the thermal water niche?**
- 15 brands and 110 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in thermal water?**
- Top complaints mined from reviews: Spray/Flow, Durability, Smell. The return rate is 0.1%.
- **When does demand for thermal water peak?**
- Demand peaks in Feb–Mar–Jun–Jul; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the thermal water niche?**
- Listings span £2.55–£37.81; the average listing price is £11.68 (sweet spot $15–$100). The average incumbent carries 2,468 reviews — the moat a new listing must climb.
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