---
title: "Thermal Water Spray — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/thermal-water-spray"
last_updated: "2026-08-05T18:50:14.323Z"
locale: en
meta:
description: "Niche score 41/100 · £31K/yr market · 82K searches/yr · £12.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £31K/yr market · 82K searches/yr · £12.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thermal Water Spray — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **thermal water spray**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 96Conversion 38Competition 16Returns 100Price range 60Avg price 54Brand share 0Review moat 25Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+133.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****£5.02–£29.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.46**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,362.4**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£31K**
£31K/yr · 82K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, thermal water spray is a £31K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thermal water spray market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£75K–£100K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#215**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Avene85% - La Roche-Posay9% - VICHY4% - Uriage3%
## **Demand**
Weekly Amazon search volume, last 49 weeks — +133.5% search growth over the last 90 days.
8K6KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/thermal-water-spray/trend)
## **Top thermal water spray search terms**
- **avene thermal water spray**36K/yr+139.2%8.6% conv. - **thermal water spray**17K/yr+225.9%4.3% conv. - **thermal water**9K/yr+63.0%4.1% conv. - **thermal spring water spray**5K/yr+138.4%6.3% conv. - **avene spray**5K/yr+97.9%8.3% conv. - **avene water spray**3K/yr+152.6%8.3% conv. - **eau thermale avene**3K/yr+62.8%7.4% conv. - **avene thermal spring water**3K/yr+37.7%8.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/thermal-water-spray/search-terms)
## **Top thermal water spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£5K30%£9K45%£14K60%£18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Avène Thermal Spring Water Spray 300ml Soothing Spray for Sensitive Skin Calming Mist Refresh Skin**Avene**£9.86**4.7★11,067 rev](https://www.amazon.co.uk/dp/B000UF2YUY) [2**Avène Thermal Spring Water Spray 300ml Soothing Spray for Sensitive Skin Calming Mist Refresh Skin (Pack of 2)**Avene**£15.27**4.4★22 rev](https://www.amazon.co.uk/dp/B0GFFD1BW3) [3**La Roche-Posay Thermal Spring Water Soothing Mist Spray 150ml**La Roche-Posay**£6.77**4.6★13,999 rev](https://www.amazon.co.uk/dp/B00HR3KDR8) [4**Avène Thermal Spring Water 300 ml**Avene**£10.45**4.8★2,307 rev](https://www.amazon.co.uk/dp/B07B7DT52Z) [5**AVENE - Thermal Spring Water Spray - Refreshes Calms and Softens the Skin - Reduces Irritation - For the Whole Family - Soothing Face Mist for Sensitive Skin - 50 ml**Avene**£5.02**4.8★2,203 rev](https://www.amazon.co.uk/dp/B000Q31IDE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Avène Thermal Spring Water Spray 300ml Soothing Spray for Sensitive Skin Calming Mist Refresh Skin (Pack of 2)**Avene**£15.27**22 rev6mo ago](https://www.amazon.co.uk/dp/B0GFFD1BW3) [**Avène Eau Thermale Thermal water - 6 x 50 ml spray cans.**Avene**£29.89**70 rev1y ago](https://www.amazon.co.uk/dp/B07FM6B512) [**Avène Thermal Spring Water 300 ml**Avene**£10.45**2,307 rev6y ago](https://www.amazon.co.uk/dp/B07B7DT52Z) [**Avene Thermal Water Spray 300 ml**Avene**£17.41**44 rev10y ago](https://www.amazon.co.uk/dp/B0146KGHSI) [**Uriage Eau Thermale Lot de 2 x 300ml Pour Peau Normale Peau Sensible Peau Sèche**Uriage**£15.29**1,393 rev12y ago](https://www.amazon.co.uk/dp/B0092P11YI)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AVENE - Thermal Spring Water Spray - Refreshes Calms and Softens the Skin - Reduces Irritation - For the Whole Family - Soothing Face Mist for Sensitive Skin - 50 ml**Avene**£5.02**4.8★**▲ 145%**](https://www.amazon.co.uk/dp/B000Q31IDE) [**Avene Thermal Water Spray 300 ml**Avene**£17.41**4.4★**▲ 100%**](https://www.amazon.co.uk/dp/B0146KGHSI) [**Avène Eau Thermale Thermal water - 6 x 50 ml spray cans.**Avene**£29.89**4.4★**▲ 60%**](https://www.amazon.co.uk/dp/B07FM6B512) [**Avène Thermal Spring Water Spray 300ml Soothing Spray for Sensitive Skin Calming Mist Refresh Skin (Pack of 2)**Avene**£15.27**4.4★**▲ 56%**](https://www.amazon.co.uk/dp/B0GFFD1BW3) [**La Roche-Posay Thermal Spring Water Soothing Mist Spray 150ml**La Roche-Posay**£6.77**4.6★**— 2%**](https://www.amazon.co.uk/dp/B00HR3KDR8)
**~~View all trending →~~**
## **What buyers say about thermal water spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product”*
**Suitability Dry Skin**9%
*“an essential for European heatwave: Doesnt dry up my skin”*
**Advertised Vs Actual Product**9%
*“As described”*
**Moist/Dry**9%
*“soothing plus moisturising I love it”*
**Suitability Combination Skin**6%
*“Great for rosacea”*
**Allergies**6%
*“soothes eczema flares ups”*
**Cleansing**6%
*“Skin feels refreshed and clean”*
**Suitability Hot Weather**3%
*“I keep this in the fridge during summer and its amazing”*
**Brightness/Shine/Glow**3%
*“it makes it glowing”*
**Soft Feel**3%
*“Gentle enough ti be used on babies, yet efficacious”*
### **What buyers complain about **
**Moist/Dry**17%
*“Not a moisturiser”*
**Allergies**10%
*“I have dermatitis around my eyes”*
**Product Condition**8%
*“it appeared like someone had used it before it got sent to me”*
**Value For Money**8%
*“Pricey”*
**Quality-Overall**8%
*“Bad quality”*
**Suitability Winter Weather**6%
*“its definitely colder on my face”*
**Suitability Dry Skin**6%
*“I have dermatitis around my eyes”*
### **Top return reasons **
**Ease Of Cleaning**20%
**Size-Overall**20%
**Product Condition**20%
**Functionality-Overall**15%
**Ethical Trade/Fair Trade**10%
**Color Fading/Discoloration**10%
**Water Resistance**5%
## **Common questions**
- **Is thermal water spray profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +133.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the thermal water spray niche?**
- 4 brands and 45 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thermal water spray?**
- Top complaints mined from reviews: Moist/Dry, Allergies, Product Condition. The return rate is 0.1%.
- **What does it cost to enter the thermal water spray niche?**
- Listings span £5.02–£29.89; the average listing price is £12.46 (sweet spot $15–$100). The average incumbent carries 4,362 reviews — the moat a new listing must climb.
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