---
title: "Products — the ordinary multi-peptide serum - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/the-ordinary-multi-peptide-serum/products"
last_updated: "2026-08-09T17:34:09.264Z"
locale: en
meta:
  description: "Niche score 49/100 · £77K/yr market · 75K searches/yr · £16.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £77K/yr market · 75K searches/yr · £16.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — the ordinary multi-peptide serum - Flapen"
---

# **the ordinary multi-peptide serum**

**Skip it**

A small market ($77K/yr) — this niche doesn't clear our bar today.

Market size 19Growth 46Conversion 70Competition 22Returns 99Price range 69Avg price 78Brand share 52Review moat 46Quality gap 40

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£16.17**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£8.49–£29.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+17.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,890**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£77K**

£77K/yr · 75K searches

## Products