---
title: "Thayers Toner — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/thayers-toner"
last_updated: "2026-08-09T15:51:55.754Z"
locale: en
meta:
description: "Niche score 37/100 · £61K/yr market · 73K searches/yr · £8.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £61K/yr market · 73K searches/yr · £8.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thayers Toner — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **thayers toner**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 36Conversion 85Competition 25Returns 100Price range 26Avg price 25Brand share 7Review moat 23Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.74–£19.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£8.91**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****8,432.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£61K**
£61K/yr · 73K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, thayers toner is a £61K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thayers toner market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£71K–£89K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **35%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**105**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**1%**
- Thayer's47% - Garnier39% - L'Oreal Paris4% - Thayers4% - BIONOBLE3% - Alteya Organics1% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 50 weeks — +8.5% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/thayers-toner/trend)
## **Top thayers toner search terms**
- **thayers toner**20K/yr+31.4%7.3% conv. - **garnier toner**16K/yr-13.9%8.7% conv. - **thayers witch hazel toner**9K/yr+26.1%8.7% conv. - **rose toner**7K/yr-0.7%8.4% conv. - **thayers witch hazel**5K/yr+62.2%6.8% conv. - **rose water spray for face**5K/yr+11.1%2.3% conv. - **garnier toner for face**5K/yr-12.5%13.2% conv. - **garnier rose toner**4K/yr-1.8%18.5% conv. - **garnier rose**4K/yr-11.6%3.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/thayers-toner/search-terms)
## **Top thayers toner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Garnier Natural Rose Water Toner Sensitive Skin 200ml (Packaging May Vary)**Garnier**£1.88**4.6★3,916 rev](https://www.amazon.co.uk/dp/B06WP5BG8K) [2**Thayers Witch Hazel Facial Gentle Original Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml**Thayer's**£12.56**4.6★11,464 rev](https://www.amazon.co.uk/dp/B000S823S6) [3**Thayers Witch Hazel Facial Gentle Rose Petal Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml**Thayer's**£8.64**4.7★69,854 rev](https://www.amazon.co.uk/dp/B007HD570Q) [4**Garnier Vitamin C Brightening Liquid Care Toner with 10% Glycerin + Niacinamide + Vitamin C + Salicylic acid - Dermatologically tested Vegan Formula Cruelty-Free approved - 120ML**Garnier**£5.29**4.6★106 rev](https://www.amazon.co.uk/dp/B0DGQQHMVQ) [5**Thayers Witch Hazel Facial Gentle Unscented Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml**Thayers**£11.58**4.5★11,351 rev](https://www.amazon.co.uk/dp/B001DJDP7C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garnier Vitamin C Brightening Liquid Care Toner with 10% Glycerin + Niacinamide + Vitamin C + Salicylic acid - Dermatologically tested Vegan Formula Cruelty-Free approved - 120ML**Garnier**£5.29**106 rev1y ago](https://www.amazon.co.uk/dp/B0DGQQHMVQ) [**Garnier Salicylic Acid Skin Perfecting Liquid Care Toner 7% Niacinamide & Squalane AHA Reduces Pores & Blemishes Smooths & Evens Skin Vegan & Cruelty-Free 120ml**Garnier**£5.42**197 rev1y ago](https://www.amazon.co.uk/dp/B0DGQPY19N) [**GARNIER Hyaluron Barrier Repair Liquid Care Toner 12% Glycerin and Panthenol With Aloe Vera & Hyaluronic Acid Long-Lasting Hydration Repairs Skin Barrier Cruelty Free & Vegan 120ml**Garnier**£4.87**99 rev1y ago](https://www.amazon.co.uk/dp/B0DGQQRG5V) [**Thayers Milky Face Toner with Snow Mushroom and Hyaluronic Acid - Natural Gentle Facial Toner - Dermatologist Tested - for Dry and Sensitive Skin - 355 ml**Thayer's**£19.72**4,747 rev2y ago](https://www.amazon.co.uk/dp/B0BQCRH6D8) [**Thayers Witch Hazel Gentle Facial Mist Rose Petal Toner Lotion with Organic Aloe Vera 237ml**Thayer's**£9.71**13,681 rev3y ago](https://www.amazon.co.uk/dp/B07CF525NG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thayers Witch Hazel Gentle Facial Mist Lavender Toner Lotion with Organic Aloe Vera 237ml**Thayer's**£8.89**4.6★**▲ 176%**](https://www.amazon.co.uk/dp/B07CF3WMVZ) [**Thayers Milky Face Toner with Snow Mushroom and Hyaluronic Acid - Natural Gentle Facial Toner - Dermatologist Tested - for Dry and Sensitive Skin - 355 ml**Thayer's**£19.72**4.6★**▲ 161%**](https://www.amazon.co.uk/dp/B0BQCRH6D8) [**Thayers Witch Hazel Facial Gentle Coconut Toner Lotion with Organic Aloe Vera 355ml**Thayer's**£13.24**4.7★**▲ 113%**](https://www.amazon.co.uk/dp/B07G2FQZYD) [**Thayers Witch Hazel Facial Gentle Original Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml**Thayer's**£12.56**4.6★**▲ 99%**](https://www.amazon.co.uk/dp/B000S823S6) [**Alteya Organic Rose Water Spray 240 ml Glass- 100% Pure Rosa Damascena (Damask Rose) Hydrolat - No additives - USDA Certified Organic - Face Toner Revitalizing Body Condition Hair & Scalp**Alteya Organics**£9.87**4.5★**▲ 48%**](https://www.amazon.co.uk/dp/B07NY89K5J)
**~~View all trending →~~**
## **What buyers say about thayers toner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Great beauty product”*
**Value For Money**14%
*“Value for money”*
**Smell**12%
*“Beautiful fragrance”*
**Suitability Combination Skin**11%
*“Very good and refreshing to the skin”*
**Moist/Dry**8%
*“Its hydrating”*
**Soft Feel**7%
*“My skin feels super soft”*
**Suitability Dry Skin**6%
*“doesn't dry my skin out”*
**Cleansing**3%
*“Lovely Clean Feeling”*
**Brightness/Shine/Glow**2%
*“it looks so shiny after each use”*
**Advertised Vs Actual Product**2%
*“As illustrated”*
### **What buyers complain about **
**Smell**24%
*“Unpleasant smell”*
**Allergies**11%
*“It made my skin get some bumps”*
**Sensitivity-Overall**10%
*“Not good for sensitive skin”*
**Value For Money**5%
*“Very expensive for a tonner”*
**Hard Feel**5%
*“but quickly became difficult”*
**Suitability Dry Skin**4%
*“Left my skin feeling dry”*
**Dilute/Watery**3%
*“Its quite watery and thin, not what I was expecting”*
**Skin Health**3%
*“Not really what I was expecting its more lotion than a toner”*
**Alcohol Content**3%
*“Product contains alcohol which dries out mature and sensitive skin”*
**Moist/Dry**2%
*“Extremely drying and damaged my skin barrier”*
## **Common questions**
- **Is thayers toner profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 20 tracked products. 90-day search growth is +8.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the thayers toner niche?**
- 7 brands and 105 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in thayers toner?**
- Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.0%.
- **What does it cost to enter the thayers toner niche?**
- Listings span £1.74–£19.72; the average listing price is £8.91 (sweet spot $15–$100). The average incumbent carries 8,432 reviews — the moat a new listing must climb.
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