---
title: "Temporary Hair Dye — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/temporary-hair-dye"
last_updated: "2026-08-07T21:00:48.638Z"
locale: en
meta:
description: "Niche score 46/100 · £28K/yr market · 291K searches/yr · £6.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £28K/yr market · 291K searches/yr · £6.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Temporary Hair Dye — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **temporary hair dye**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 24Conversion 18Competition 84Returns 99Price range 26Avg price 19Brand share 54Review moat 36Quality gap 80
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,912.75**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.49–£19.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.67**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£28K**
£28K/yr · 291K searches
According to Flapen's Amazon United Kingdom niche tracking, temporary hair dye is a £28K/yr Amazon United Kingdom market (291K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **temporary hair dye market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£40K–£53K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**188**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 69%
**Open market**
**22%**
- Clairol29% - Wella Professionals20% - Crazy Color10% - L'Oreal Paris7% - Adore7% - LIVE5%
## **Demand**
Weekly Amazon search volume, last 11 weeks — -1.8% search growth over the last 90 days.
7K5KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/temporary-hair-dye/trend)
## **Top temporary hair dye search terms**
- **temporary hair dye**96K/yr+7.2%0.5% conv. - **demi permanent hair color**47K/yr-0.7%0.7% conv. - **semi permanent hair dye brown**46K/yr-9.8%2.9% conv. - **wash out hair dye**20K/yr-7.6%0.6% conv. - **brown semi permanent hair dye**14K/yr-1.9%2.8% conv. - **clairol semi permanent hair dye**9K/yr-1.1%3.3% conv. - **nice and easy semi permanent hair dye**9K/yr-5.0%4.1% conv. - **hair dye temporary**7K/yr+19.9%0.4% conv. - **semi permanent hair dye light brown**6K/yr+9.4%3.2% conv. - **light brown semi permanent hair dye**6K/yr-21.0%4.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/temporary-hair-dye/search-terms)
## **Top temporary hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8436%£2K9%£3K12%£3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml**Wella Professionals**£9.18**4.2★2,893 rev](https://www.amazon.co.uk/dp/B08NF5JL3F) [2**Wella Colour Touch Demi-Permanent Hair Colour No. 6/0 Dark Blonde 0.13601 kg**Wella Professionals**£8.00**4.6★4,577 rev](https://www.amazon.co.uk/dp/B079LDQZZ6) [3**Adore Shining Semi Permanent Hair Colour 107 Mocha**Adore**£6.10**3.8★1,232 rev](https://www.amazon.co.uk/dp/B004LP4O5W) [4**Crazy Color Vibrant Vermillion Red Semi-Permanent Hair Dye. Highly Pigmented Scarlet Red Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£4.78**4.5★385 rev](https://www.amazon.co.uk/dp/B0D31RM328) [5**Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 600/755 Light Brown**Clairol**£4.52**4.4★66 rev](https://www.amazon.co.uk/dp/B0DPNNDGR3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf LIVE Colour Custom Drops Fiery Red Temporary Hair Dye Drops for Customised Colour Intensity Red Hair Dye**LIVE**£6.24**73 rev6mo ago](https://www.amazon.co.uk/dp/B0G344CSZY) [**Schwarzkopf Hair Gloss Shine Treatment Light Brown 150ml Semi-Permanent Hair Dye Temporary Hair Treatment to Condition and Colour Hair Contains Coconut Oil Enhances Colour and Reduces Breakage**Schwarzkopf**£6.00**470 rev1y ago](https://www.amazon.co.uk/dp/B0CYCPW7R6) [**Schwarzkopf Hair Gloss Shine Treatment Cacao Brown 150ml Semi-Permanent Hair Dye Temporary Hair Treatment to Condition and Colour Hair Contains Coconut Oil Enhances Colour and Reduces Breakage**Schwarzkopf**£6.10**470 rev1y ago](https://www.amazon.co.uk/dp/B0CYCSFTTM) [**Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 600/755 Light Brown**Clairol**£4.52**66 rev1y ago](https://www.amazon.co.uk/dp/B0DPNNDGR3) [**Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 500/765 Medium Brown**Clairol**£4.45**138 rev1y ago](https://www.amazon.co.uk/dp/B0DPNL1KMY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf LIVE Colour Custom Drops Fiery Red Temporary Hair Dye Drops for Customised Colour Intensity Red Hair Dye**LIVE**£6.24**3.9★**▲ 228%**](https://www.amazon.co.uk/dp/B0G344CSZY) [**Crazy Color Vibrant Rebel UV Semi-Permanent Hair Dye. Highly Pigmented Neon Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£6.20**3.5★**▲ 139%**](https://www.amazon.co.uk/dp/B0DB2LPFCG) [**Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£4.51**3.4★**▲ 102%**](https://www.amazon.co.uk/dp/B0DB2L464P) [**Clairol Natural Instincts Semi-Permanent No Ammonia Hair Dye 5 Medium Brown**Clairol**£5.11**4.4★**▲ 98%**](https://www.amazon.co.uk/dp/B07R512N9H) [**Schwarzkopf LIVE Colour Drops Vegan Semi-permanent Pink Hair Dye Lasts 2 to 12 Washes Petal Pink 30 ml**LIVE**£6.39**4.2★**▲ 88%**](https://www.amazon.co.uk/dp/B09XQMY5GM)
**~~View all trending →~~**
## **What buyers say about temporary hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“The colours are vibrant”*
**Quality-Overall**9%
*“Excellent product”*
**Value For Money**7%
*“Sefntly worth it”*
**Ease Of Use**7%
*“Easy to use”*
**Suitability Colored Hair**5%
*“Great hair colour drops”*
**Smell**4%
*“fresh scent”*
**Coverage**3%
*“Good coverage”*
**Soft Feel**3%
*“makes hair soft”*
**Ease Of Application**3%
*“Ease of application”*
**Hair Growth**2%
*“Its the perfect solution to growing out highlights that have gone bad”*
### **What buyers complain about **
**Color**23%
*“Color fades quickly”*
**Suitability Colored Hair**14%
*“didnt cover the hair with colour”*
**Functionality-Overall**8%
*“NOT VERY EFFECTIVE”*
**Value For Money**8%
*“Waste of money”*
**Hair Related**4%
*“made a mess of my hair”*
**Quality-Overall**4%
*“poor quality hair dye”*
**Coverage**3%
*“Didn't cover that well”*
**Suitability Short Hair**2%
*“Not good for my hair type at all”*
**Smell**2%
*“The smell is so strong”*
**Allergies**2%
*“Allergic reaction”*
### **Top return reasons **
**Color**51%
**Functionality-Overall**13%
**Suitability Colored Hair**9%
**Suitability Short Hair**5%
**Advertised Vs Actual Product**3%
**Instructions/User Manual/Troubleshooting**2%
**Language Issues**2%
**Quality-Overall**2%
**Defective Material/Parts**2%
**Hair Related**2%
## **Common questions**
- **Is temporary hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 56 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the temporary hair dye niche?**
- 19 brands and 188 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in temporary hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- **What does it cost to enter the temporary hair dye niche?**
- Listings span £2.49–£19.33; the average listing price is £6.67 (sweet spot $15–$100). The average incumbent carries 2,913 reviews — the moat a new listing must climb.
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