---
title: "Ted Baker Gift Set — £553K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/ted-baker-gift-set"
last_updated: "2026-08-09T13:40:32.334Z"
locale: en
meta:
description: "Niche score 54/100 · £553K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £553K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ted Baker Gift Set — £553K/yr Amazon UK Niche (2026) - Flapen"
---
# **ted baker gift set**
**Worth a look**
Shows low returns (0.9%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 62Growth 15Conversion 25Competition 89Returns 96Price range 83Avg price 87Brand share 10Review moat 61Quality gap 47
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****£19.74**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.25–£63.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£553K**
£553K/yr · 1.4M searches
**Review moat**
**Good****1,040.68**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-19.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, ted baker gift set is a £553K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ted baker gift set market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **£592K–£790K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#1,114**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **85%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**10 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**96%**
Top 20: 99%
**Top-5 click share**
**26%**
Top 20: 50%
**Open market**
**3%**
- Ted Baker85% - DKNY5% - adidas2% - Swarovski2% - PANDORA1% - Famulily1% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/ted-baker-gift-set/trend)
## **Top ted baker gift set search terms**
- **ted baker**361K/yr-6.7%1.0% conv. - **ted baker earrings**252K/yr-34.0%1.4% conv. - **ted baker jewellery**186K/yr-37.0%0.7% conv. - **ted baker perfume women**137K/yr+11.0%4.5% conv. - **ted baker bracelet**75K/yr-28.7%1.1% conv. - **ted baker body spray**54K/yr+36.0%0.7% conv. - **ted baker gift sets for women**91K/yr-36.6%0.7% conv. - **ted baker perfume**35K/yr-8.7%3.0% conv. - **ted baker necklace**36K/yr-38.7%0.8% conv. - **ted baker women**21K/yr+28.5%0.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/ted-baker-gift-set/search-terms)
## **Top ted baker gift set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£11K4%£22K6%£33K8%£44K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ted Baker W EDT Ted Baker Rose And Orchid Fig Leaf White Peony Cassis Raspberry Middle notes Womens Perfume Long Lasting Fragrance Eau De Toilette Fruity Floral 75ml**Ted Baker**£9.20**4.6★1,426 rev](https://www.amazon.co.uk/dp/B00F12X6F8) [2**Ted Baker Woman Pink Eau de Toilette Floral Green & Fruity Perfume for Women with Peach Bergamot Apple Tangerine Musk & Vanilla Gift Idea 3.38 fl oz / 100ml**Ted Baker**£10.27**4.5★1,860 rev](https://www.amazon.co.uk/dp/B00F12X4ZU) [3**Ted Baker Mini Perfume Gift Set for Her Miniature Fragrances: Woman Woman Limited Edition W X2O Travel Friendly Floral & Fruity Eau de Toilette Collection 4 x 0.5 fl oz/15ml**Ted Baker**£16.03**4.8★20 rev](https://www.amazon.co.uk/dp/B00F12XLOO) [4**Ted Baker Han Crystal Heart Stud Earrings For Women (Silver/Crystal)**Ted Baker**£15.43**4.7★4,055 rev](https://www.amazon.co.uk/dp/B07KGC9MMB) [5**Mens DKNY GIANTS - 3pk Black/White/Grey**DKNY**£15.95**4.3★3,903 rev](https://www.amazon.co.uk/dp/B09VY51P92)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ted Baker London Mens Coral Travel Accessory-Envelope Card Holder BRN-Choc One Size**Ted Baker**£29.14**54 rev4w ago](https://www.amazon.co.uk/dp/B08CYHYPHC) [**Ted Baker Knot Bow Icon Handbag Black One Size**Ted Baker**£30.37**1,508 rev2mo ago](https://www.amazon.co.uk/dp/B0946W4VJ9) [**Ted Baker Fusion Mini Body & Hair Fragrance Mist Trio Gift Set for Women Cosmic Crush Midnight Petal & Pink Bloom Perfume Body Mist Set. Vegan Pro Vitamin B5 Travel Size Set 3 x 75ml**Ted Baker**£12.52**6 rev2mo ago](https://www.amazon.co.uk/dp/B0GZV6B8MT) [**Ted Baker Power Pout Trio 3 Lip Glosses Delicate Peony Sheer Rose & Glazed Pink Playful Lip gloss Gift Set for Women - 3 x 4.34ml**Ted Baker**£9.72**47 rev9mo ago](https://www.amazon.co.uk/dp/B0FSWGWNT7) [**adidas Mens Grand Court Base 00S Shoes Wonder Taupe/Off White/Grey 9 UK**adidas**£22.01**11,962 rev10mo ago](https://www.amazon.co.uk/dp/B0DK51QZ2Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ted Baker Fusion Mini Body & Hair Fragrance Mist Trio Gift Set for Women Cosmic Crush Midnight Petal & Pink Bloom Perfume Body Mist Set. Vegan Pro Vitamin B5 Travel Size Set 3 x 75ml**Ted Baker**£12.52**3.6★**▲ 400%**](https://www.amazon.co.uk/dp/B0GZV6B8MT) [**adidas Mens Grand Court Base 00S Shoes Wonder Taupe/Off White/Grey 9 UK**adidas**£22.01**4.5★**▲ 396%**](https://www.amazon.co.uk/dp/B0DK51QZ2Q) [**Mens DKNY GIANTS - 3pk Black/White/Grey**DKNY**£15.95**4.3★**▲ 391%**](https://www.amazon.co.uk/dp/B09VY51P92) [**Ted Baker Elvina Enamel Mini Button Pendant Necklace For Women (Rose Gold/Silver Glitter)**Ted Baker**£12.93**4.5★**▲ 389%**](https://www.amazon.co.uk/dp/B01M628LRJ) [**Ted Baker Mens 3-Pack Breathable Cotton Stretch Crew Neck T-Shirt Size XL**Ted Baker**£30.15**4.4★**▲ 345%**](https://www.amazon.co.uk/dp/B0DCZDZ47P)
**~~View all trending →~~**
## **What buyers say about ted baker gift set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**39%
*“Long lasting fragrance”*
**Value For Money**16%
*“Good value for Money”*
**Quality-Overall**12%
*“Nice quality necklace”*
**Gifting Purpose**10%
*“Cute Christmas gift”*
**Size-Overall**4%
*“Fits beautifully”*
**Advertised Vs Actual Product**3%
*“As Described”*
**Soft Feel**2%
*“Soft comfy fabric”*
**Comfort-Overall**1%
*“Extremely comfortable”*
**Color**1%
*“Bright colours”*
**Brightness/Shine/Glow**1%
*“It is a gorgeous bracelet that simply sparkles”*
### **What buyers complain about **
**Size-Overall**29%
*“Smaller than expected”*
**Smell**23%
*“scent is a bit weak”*
**Durability**11%
*“Doesnt last”*
**Quality-Overall**8%
*“Poorly made”*
**Value For Money**4%
*“not worth money”*
**Precious Gemstone**3%
*“so many of the stones have fallen out”*
**Strength**3%
*“Not effective”*
**Color**1%
*“Bought for Christmas present, already getting pinkish, bad quality”*
**Shrinkage Resistance**1%
*“They shrink, don't buy”*
**Thickness**1%
*“rather thin and better getting larger size than required”*
### **Top return reasons **
**Size-Overall**57%
**Smell**8%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Metal Authenticity**4%
**Color**3%
**Wrist Fit**2%
**Value For Money**2%
**Durability**2%
**Functionality-Overall**1%
## **Common questions**
- **Is ted baker gift set profitable to sell on Amazon United Kingdom?**
- The niche generates £553K/yr across 100 tracked products. 5 of 28 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the ted baker gift set niche?**
- 10 brands and 70 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in ted baker gift set?**
- Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.9%.
- **When does demand for ted baker gift set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the ted baker gift set niche?**
- Listings span £6.25–£63.88; the average listing price is £19.74 (sweet spot $15–$100). The average incumbent carries 1,041 reviews — the moat a new listing must climb.
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