---
title: "Ted Baker Body Wash — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/ted-baker-body-wash"
last_updated: "2026-08-07T22:05:25.504Z"
locale: en
meta:
description: "Niche score 44/100 · £55K/yr market · 64K searches/yr · £15.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £55K/yr market · 64K searches/yr · £15.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ted Baker Body Wash — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **ted baker body wash**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 25Conversion 64Competition 56Returns 98Price range 57Avg price 75Brand share 11Review moat 69Quality gap 25
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.09**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****727.38**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.88–£26.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£55K**
£55K/yr · 64K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, ted baker body wash is a £55K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ted baker body wash market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£23K–£30K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#297**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **54%**
- **Out of stock**
- **22.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**140**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**2%**
- Ted Baker82% - Luxurious4% - Generic3% - Designer Fragrances3% - HUGO BOSS3% - Creip2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/ted-baker-body-wash/trend)
## **Top ted baker body wash search terms**
- **ted baker body spray for men**16K/yr+8.5%2.1% conv. - **ted baker deodorant men spray**14K/yr+2.1%3.3% conv. - **ted baker deodorant**12K/yr-0.9%1.6% conv. - **ted baker gift set men**14K/yr-2.1%2.5% conv. - **ted baker gift sets for men**5K/yr-33.3%1.6% conv. - **ted baker deodorant men**3K/yr-35.2%2.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/ted-baker-body-wash/search-terms)
## **Top ted baker body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£5K15%£8K20%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ted Baker Mens T Shirt And Jogger Set - Light Grey/Navy - M**Ted Baker**£24.76**4.8★63 rev](https://www.amazon.co.uk/dp/B0DD8F4DRB) [2**Ted Baker Fusion Graphite Mens Body Spray Deodorant Aromatic Woody Fragrance with Bergamot & Cedarwood Odour Protection & Long Lasting Freshness Vegan 200ml**Ted Baker**£5.92**4.7★4 rev](https://www.amazon.co.uk/dp/B0H1HN2J2R) [3**Ted Baker Fusion Electric Mens Body Spray Deodorant Spiced Floral Citrus Fragrance Body Spray for Men with Grapefruit & Sandalwood Odour Protection & Long Lasting Freshness Vegan 200ml**Ted Baker**£5.88**5.0★4 rev](https://www.amazon.co.uk/dp/B0H1HLP2XW) [4**Ted Baker Fusion Enigmatic Mens Body Spray Deodorant Citrus Spicy Woody Fragrance with Sandalwood & Amber Odour Protection & Long Lasting Freshness Vegan 200ml**Ted Baker**£5.89**5.0★2 rev](https://www.amazon.co.uk/dp/B0H1HHMJT1) [5**Ted Baker Teds Best In Show Toiletries Set**Ted Baker**£24.22**4.6★122 rev](https://www.amazon.co.uk/dp/742696891X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ted Baker Fusion Graphite Mens Body Spray Deodorant Aromatic Woody Fragrance with Bergamot & Cedarwood Odour Protection & Long Lasting Freshness Vegan 200ml**Ted Baker**£5.92**4 rev2mo ago](https://www.amazon.co.uk/dp/B0H1HN2J2R) [**Ted Baker Fusion Electric Mens Body Spray Deodorant Spiced Floral Citrus Fragrance Body Spray for Men with Grapefruit & Sandalwood Odour Protection & Long Lasting Freshness Vegan 200ml**Ted Baker**£5.88**4 rev2mo ago](https://www.amazon.co.uk/dp/B0H1HLP2XW) [**Ted Baker Fusion Enigmatic Mens Body Spray Deodorant Citrus Spicy Woody Fragrance with Sandalwood & Amber Odour Protection & Long Lasting Freshness Vegan 200ml**Ted Baker**£5.89**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H1HHMJT1) [**Ted Baker Fusion Graphite Mens Toiletry Gift Set With Body Spray Deodorant & 2 In 1 Hair & Body Wash In Bag Full Size Items Aromatic Woody Sophisticated Fragrance Vegan**Ted Baker**£15.00**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H17VXTKJ) [**Ted B. Mens Vintage Amber Body Spray Lime and Mandarin Blend with Vanilla 150ml**Generic**£25.82**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G4KWNDG5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ted Baker Fusion Electric Mens Body Spray Deodorant Spiced Floral Citrus Fragrance Body Spray for Men with Grapefruit & Sandalwood Odour Protection & Long Lasting Freshness Vegan 200ml**Ted Baker**£5.88**5.0★**▲ 307%**](https://www.amazon.co.uk/dp/B0H1HLP2XW) [**Ted Baker Fusion Graphite Mens Body Spray Deodorant Aromatic Woody Fragrance with Bergamot & Cedarwood Odour Protection & Long Lasting Freshness Vegan 200ml**Ted Baker**£5.92**4.7★**▲ 307%**](https://www.amazon.co.uk/dp/B0H1HN2J2R) [**Ted Baker Fusion Enigmatic Mens Body Spray Deodorant Citrus Spicy Woody Fragrance with Sandalwood & Amber Odour Protection & Long Lasting Freshness Vegan 200ml**Ted Baker**£5.89**5.0★**▲ 307%**](https://www.amazon.co.uk/dp/B0H1HHMJT1) [**Ted Baker Fusion Graphite Mens Toiletry Gift Set With Body Spray Deodorant & 2 In 1 Hair & Body Wash In Bag Full Size Items Aromatic Woody Sophisticated Fragrance Vegan**Ted Baker**£15.00**0.0★**▲ 306%**](https://www.amazon.co.uk/dp/B0H17VXTKJ) [**Ted Baker Mens T Shirt And Jogger Set - Raddicchio/Black - L**Ted Baker**£24.72**4.8★**▲ 273%**](https://www.amazon.co.uk/dp/B0DD8KSRRG)
**~~View all trending →~~**
## **What buyers say about ted baker body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**57%
*“Long lasting fragrance”*
**Value For Money**20%
*“Amazing value”*
**Quality-Overall**7%
*“Amazing Quality”*
**Gifting Purpose**5%
*“A good gift idea”*
**Durability**2%
*“wearability is good, lasts a while, bottle size is pretty good”*
**Advertised Vs Actual Product**1%
*“does the job”*
**Size-Overall**1%
*“Good fit nice”*
**Ease Of Use**1%
*“It is pleasant to use”*
**Suitability Combination Skin**1%
*“Love Ted Baker aftershave not too harsh on my skin not overpowering”*
**Weight Light**0%
*“Lightweight”*
### **What buyers complain about **
**Smell**44%
*“Smells awful”*
**Durability**16%
*“Doesnt last”*
**Quality-Overall**9%
*“Cheap, thats it”*
**Value For Money**4%
*“* Expensive compared to similar products”*
**Strength**3%
*“Not very strong”*
**Size-Overall**2%
*“Sent back due to size”*
**Hair Styling**2%
*“It's alright, it just spell like after shave kinda - Just not my style”*
**Natural Resource Wastage**1%
*“a total waste of money”*
**Allergies**1%
*“they burn the skin something chronic”*
**Product Condition**1%
*“Very disappointed in receiving a pre-used product”*
### **Top return reasons **
**Size-Overall**42%
**Smell**18%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Value For Money**3%
**Arm Fit**2%
**Material Quality**2%
**Color**2%
**Length**2%
**Functionality-Overall**2%
## **Common questions**
- **Is ted baker body wash profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 26 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the ted baker body wash niche?**
- 8 brands and 140 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in ted baker body wash?**
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.4%.
- **When does demand for ted baker body wash peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the ted baker body wash niche?**
- Listings span £5.88–£26.91; the average listing price is £15.09 (sweet spot $15–$100). The average incumbent carries 727 reviews — the moat a new listing must climb.
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