---
title: "Tea Tree Soap — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tea-tree-soap"
last_updated: "2026-08-05T23:26:12.754Z"
locale: en
meta:
description: "Niche score 47/100 · £81K/yr market · 69K searches/yr · £8.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £81K/yr market · 69K searches/yr · £8.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tea Tree Soap — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **tea tree soap**
**Skip it**
Prices mostly outside the sweet spot ($2.26–$16.17) — this niche doesn't clear our bar today.
Market size 20Growth 31Conversion 96Competition 31Returns 100Price range 8Avg price 25Brand share 56Review moat 48Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,728.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£8.90**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£81K**
£81K/yr · 69K searches
**Price range**
**Bad****£2.26–£16.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tea tree soap is a £81K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tea tree soap market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£71K–£89K**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#274**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**23%**
- FAITH IN NATURE29% - Hotcho18% - Kunoli12% - WYOK7% - POP MODERN.C6% - Australian Tea Tree5%
## **Demand**
Weekly Amazon search volume, last 36 weeks — +4.7% search growth over the last 90 days.
2K2KSpike '26Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/tea-tree-soap/trend)
## **Top tea tree soap search terms**
- **tea tree soap**46K/yr+1.6%9.7% conv. - **tea tree oil soap**9K/yr+11.1%9.3% conv. - **tea tree soap bar antifungal**5K/yr+36.4%11.7% conv. - **tea tree antifungal soap**3K/yr+4.6%11.4% conv. - **tea tree soap bar**5K/yr-11.1%9.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/tea-tree-soap/search-terms)
## **Top tea tree soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Faith In Nature Natural Tea Tree Hand Soap Bar Cleansing Vegan & Cruelty Free No SLS or Parabens 100g**FAITH IN NATURE**£2.26**4.6★10,476 rev](https://www.amazon.co.uk/dp/B00TA3W7NG) [2**3 PCS Tea Tree Antifungal Soap Bar Purifying Face & Body Soap for Blemish-Prone Skin Deep Cleansing Controls Oil Refreshing Scent**Hotcho**£10.11**4.3★316 rev](https://www.amazon.co.uk/dp/B0G2LPG7TB) [3**3 PCS Tea Tree Antifungal Soap Bar Tea Tree Oil Soap for Face Body Hand - Fights Acne Relieves Fungal Skin Controls Oil Clears Pores Prevents Breakouts Soothes Fresh Skin (3 Green)**Kunoli**£8.19**4.4★155 rev](https://www.amazon.co.uk/dp/B0FQMDHRY4) [4**Tea Tree Soap 3x 115G- Natural Soap for Sensitive Skin Body Hair & Shaving - with Tea Tree Oil Fragrance-Light Rinse Clean**WYOK**£10.10**4.5★54 rev](https://www.amazon.co.uk/dp/B0GDXCY2PQ) [5**Tea Tree Oil Soap Bar Natural Organic Bath Soaps Body Wash Soap for Skin Fungus Facial Cleanser and Body Oder Moisturizer for Women Men Tea Tree Soaps for Body Itching Acne Athletes Foot 2x150g**POP MODERN.C**£8.13**4.4★275 rev](https://www.amazon.co.uk/dp/B0D17QL9MN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tea Tree & Eucalyptus Skin Care Soap for Daily Cleansing Refreshes Skin Helps Control Odor & Oil Gentle Body Care Bar 120g**Kopa Haiku**£9.44**77 rev3mo ago](https://www.amazon.co.uk/dp/B0GVYTKGTV) [**Tea Tree Antifungal Soap Bar 3 x 115g | for Face & Body Gentle Daily Cleansing for Sensitive Skin Natural Bar Soap for Men and Women**ZUFIO**£9.82**75 rev5mo ago](https://www.amazon.co.uk/dp/B0GTPZH15L) [**Tea Tree Soap 3x 115G- Natural Soap for Sensitive Skin Body Hair & Shaving - with Tea Tree Oil Fragrance-Light Rinse Clean**WYOK**£10.10**54 rev5mo ago](https://www.amazon.co.uk/dp/B0GDXCY2PQ) [**Tea Tree Soap Bar Deep Cleansing Botanical Bar with Tea Tree Eucalyptus & Lavender Oils Gently Soothes Skin Prone to Discomfort Odour or Dryness**PHARMBANNER**£9.77**40 rev6mo ago](https://www.amazon.co.uk/dp/B0GFPN2JM3) [**3 PCS Tea Tree Antifungal Soap Bar Purifying Face & Body Soap for Blemish-Prone Skin Deep Cleansing Controls Oil Refreshing Scent**Hotcho**£10.11**316 rev8mo ago](https://www.amazon.co.uk/dp/B0G2LPG7TB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tea Tree & Eucalyptus Skin Care Soap for Daily Cleansing Refreshes Skin Helps Control Odor & Oil Gentle Body Care Bar 120g**Kopa Haiku**£9.44**4.9★**▲ 231%**](https://www.amazon.co.uk/dp/B0GVYTKGTV) [**Tea Tree Antifungal Soap Bar 3 x 115g | for Face & Body Gentle Daily Cleansing for Sensitive Skin Natural Bar Soap for Men and Women**ZUFIO**£9.82**4.4★**▲ 229%**](https://www.amazon.co.uk/dp/B0GTPZH15L) [**MAYJAM Tea Tree Soap Natural Antibacterial Soaps Womens Mens Cleanser & Moisturizing Exfoliating Soap 3-in-1 Herbal Soaps - Tea Tree**MAYJAM**£7.76**4.4★**▲ 133%**](https://www.amazon.co.uk/dp/B0G2LXMYWY) [**Tea Tree Soap Bar Deep Cleansing Botanical Bar with Tea Tree Eucalyptus & Lavender Oils Gently Soothes Skin Prone to Discomfort Odour or Dryness**PHARMBANNER**£9.77**4.2★**▲ 100%**](https://www.amazon.co.uk/dp/B0GFPN2JM3) [**Tea Tree Soap 3x 115G- Natural Soap for Sensitive Skin Body Hair & Shaving - with Tea Tree Oil Fragrance-Light Rinse Clean**WYOK**£10.10**4.5★**▲ 98%**](https://www.amazon.co.uk/dp/B0GDXCY2PQ)
**~~View all trending →~~**
## **What buyers say about tea tree soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“Beautiful fragrance”*
**Quality-Overall**16%
*“Excellent product”*
**Value For Money**10%
*“Worth buying”*
**Lather**7%
*“The soap lathers really well”*
**Soft Feel**5%
*“makes skin feel soft and smoother”*
**Cleansing**5%
*“i feel my skin is gently cleaned”*
**Efficiency**4%
*“That the product is efficient”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Allergies**4%
*“no irritation at all”*
**Suitability Combination Skin**3%
*“Very good product for the skin”*
### **What buyers complain about **
**Smell**14%
*“Terrible smell”*
**Allergies**11%
*“Caused A rash”*
**Value For Money**9%
*“Not worth the money”*
**Functionality-Overall**8%
*“Does not work as advertised”*
**Lather**3%
*“Does not lather as much”*
**Ingredients-Overall**3%
*“so, there's some chemicals which are not good”*
**Durability**3%
*“doesnt last long”*
**Quality-Overall**3%
*“Kinda poor quality”*
**Advertised Vs Actual Product**1%
*“Does not work as advertised”*
**Suitability Combination Skin**1%
*“Didnt suit my skin at all”*
### **Top return reasons **
**Advertised Vs Actual Product**38%
**Functionality-Overall**14%
**Smell**14%
**Ingredients-Overall**10%
**Quality-Overall**7%
**Moist/Dry**5%
**Value For Money**5%
**Natural Ingredients**5%
**Ease Of Use**2%
## **Common questions**
- **Is tea tree soap profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 16 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the tea tree soap niche?**
- 14 brands and 31 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in tea tree soap?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the tea tree soap niche?**
- Listings span £2.26–£16.17; the average listing price is £8.90 (sweet spot $15–$100). The average incumbent carries 1,729 reviews — the moat a new listing must climb.
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