---
title: "Tea Tree Shampoo — £154K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tea-tree-shampoo"
last_updated: "2026-08-09T13:39:13.182Z"
locale: en
meta:
description: "Niche score 53/100 · £154K/yr market · 160K searches/yr · £10.70 avg price. Soft demand (-20.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £154K/yr market · 160K searches/yr · £10.70 avg price. Soft demand (-20.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tea Tree Shampoo — £154K/yr Amazon UK Niche (2026) - Flapen"
---
# **tea tree shampoo**
**Worth a look**
Shows low returns (0.2%), but soft demand (-20.7% this quarter) keeps it on the watch list.
Market size 33Growth 15Conversion 83Competition 60Returns 99Price range 61Avg price 39Brand share 72Review moat 24Quality gap 55
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£1.44–£36.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.70**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£154K**
£154K/yr · 160K searches
**Review moat**
**Bad****5,099.85**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, tea tree shampoo is a £154K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tea tree shampoo market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£107K–£134K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#473**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **62%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**118**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 94%
**Open market**
**32%**
- Krishna Stores Limited17% - Botanic Hearth14% - NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS14% - Tea Tree11% - MURASAKI BEAUTY6% - XHC6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/tea-tree-shampoo/trend)
## **Top tea tree shampoo search terms**
- **tea tree shampoo**116K/yr-16.1%7.4% conv. - **tea tree oil shampoo**17K/yr-26.1%4.3% conv. - **teatree shampoos**10K/yr-0.4%8.8% conv. - **paul mitchell tea tree shampoo**10K/yr-47.6%6.7% conv. - **t tree shampoo**4K/yr-4.9%10.6% conv. - **tea tree special shampoo**2K/yr-87.0%3.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/tea-tree-shampoo/search-terms)
## **Top tea tree shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£12K12%£18K16%£25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alberto Tea Tree Tingle Shampoo 3 x 300ml Invigorating Cleansing Shampoo with Tea Tree & Pro-Vitamin B5 | Refreshes Scalp & Strengthens Hair**Krishna Stores Limited**£6.74**4.6★44 rev](https://www.amazon.co.uk/dp/B0G57LHYJC) [2**New York Biology Tea Tree Shampoo Clarifying Shampoo for Women and Men Moisturizing and Cleansing Hair and Scalp - 236 ml**NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS**£8.33**4.3★8,660 rev](https://www.amazon.co.uk/dp/B0CTTX1DF9) [3**Botanic Hearth Tea Tree Shampoo & Conditioner Set 16 Fl Oz (473 ml) Each | With Peppermint Lavender & Rosemary Oils | Helps Relieve Dry Itchy Scalp & Nourishing | Suitable for Men & Women**Botanic Hearth**£14.64**4.2★30,640 rev](https://www.amazon.co.uk/dp/B07P547Z3F) [4**Paul Mitchell Tea Tree Special Shampoo 300 ml (Pack of 1)**Tea Tree**£15.69**4.5★24,386 rev](https://www.amazon.co.uk/dp/B003E1CYHO) [5**Set of 2 - XHC Tea Tree Oil Moisturising Shampoo & Conditioner (400ml)**MURASAKI BEAUTY**£5.77**4.2★74 rev](https://www.amazon.co.uk/dp/B074M94CVP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Miniml Clarifying Shampoo - Refreshing Tea Tree & Mint 400ml 99.6% Natural Vegan & Cruelty-Free Shampoo for Oily Hair & Scalp**Miniml**£2.94**26 rev5mo ago](https://www.amazon.co.uk/dp/B0GJG23CQN) [**Alberto Tea Tree Tingle Shampoo 3 x 300ml Invigorating Cleansing Shampoo with Tea Tree & Pro-Vitamin B5 | Refreshes Scalp & Strengthens Hair**Krishna Stores Limited**£6.74**44 rev7mo ago](https://www.amazon.co.uk/dp/B0G57LHYJC) [**Alberto Tea Tree Tingle SHAMPOO & CONDITIONER Bundle (2 x 300ml) Invigorating Tea Tree Formula with Pro-Vitamin B5 | Refreshes Scalp & Strengthens Hair**Krishna Stores Limited**£5.26**13 rev7mo ago](https://www.amazon.co.uk/dp/B0G57HPQP7) [**The Body Shop Tea Tree Shampoo Purifying & Balancing (1x 400ml) Clarifying Shampoo for Oily Hair & Scalp For a Refreshing & Purifying Cleansing Vegan Haircare**The Body Shop**£13.45**61 rev1y ago](https://www.amazon.co.uk/dp/B0F19544DC) [**New York Biology Tea Tree Shampoo Clarifying Shampoo for Women and Men Moisturizing and Cleansing Hair and Scalp - 236 ml**NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS**£8.33**8,660 rev1y ago](https://www.amazon.co.uk/dp/B0CTTX1DF9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alberto Tea Tree Tingle SHAMPOO & CONDITIONER Bundle (2 x 300ml) Invigorating Tea Tree Formula with Pro-Vitamin B5 | Refreshes Scalp & Strengthens Hair**Krishna Stores Limited**£5.26**4.6★**▲ 204%**](https://www.amazon.co.uk/dp/B0G57HPQP7) [**Miniml Clarifying Shampoo - Refreshing Tea Tree & Mint 400ml 99.6% Natural Vegan & Cruelty-Free Shampoo for Oily Hair & Scalp**Miniml**£2.94**4.6★**▲ 174%**](https://www.amazon.co.uk/dp/B0GJG23CQN) [**Alberto Tea Tree Tingle Shampoo 3 x 300ml Invigorating Cleansing Shampoo with Tea Tree & Pro-Vitamin B5 | Refreshes Scalp & Strengthens Hair**Krishna Stores Limited**£6.74**4.6★**▲ 118%**](https://www.amazon.co.uk/dp/B0G57LHYJC) [**Dr Organic Tea Tree Shampoo & Conditioner Set with Travel Bag Purifying Oily Roots Natural Vegan Cruelty-Free Paraben & SLS-Free Recyclable & Recycled Ocean Bound Plastic Organic 265ml**Dr. Organic**£9.17**4.4★**▲ 105%**](https://www.amazon.co.uk/dp/B0D92QQR5Y) [**Botanic Hearth Tea Tree Shampoo & Conditioner Set 16 Fl Oz (473 ml) Each | With Peppermint Lavender & Rosemary Oils | Helps Relieve Dry Itchy Scalp & Nourishing | Suitable for Men & Women**Botanic Hearth**£14.64**4.2★**▲ 103%**](https://www.amazon.co.uk/dp/B07P547Z3F)
**~~View all trending →~~**
## **What buyers say about tea tree shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“Great smell”*
**Quality-Overall**14%
*“Overall, a great shampoo and good quality for the price”*
**Value For Money**10%
*“Well worth buying”*
**Cleansing**9%
*“Super clean”*
**Allergies**5%
*“Excellent for itchy scalp”*
**Advertised Vs Actual Product**4%
*“does what it says”*
**Efficiency**4%
*“Effective”*
**Hair Growth**4%
*“it makes my hair feel a lot cleaner than usual shampoo”*
**Lather**2%
*“It lathers well”*
**Hair Styling**2%
*“NICE WAY TO MAKE HAIR FEEL GOOD”*
### **What buyers complain about **
**Allergies**13%
*“Allergic reaction”*
**Value For Money**10%
*“A complete waste of money”*
**Smell**9%
*“the fragrance is too strong”*
**Functionality-Overall**9%
*“Ineffective for me”*
**Lather**6%
*“Doesnt lather very well”*
**Hair Related**3%
*“It made my hair rough”*
**Ingredients-Overall**3%
*“Much worse than the old formula”*
**Symptom Reduction**3%
*“It does nothing to control symptoms so at this price its a pointless rip-off”*
**Moist/Dry**2%
*“didn't make it dry either”*
**Quality-Overall**2%
*“Inconsistent quality”*
### **Top return reasons **
**Leak-Proof**31%
**Functionality-Overall**15%
**Smell**8%
**Advertised Vs Actual Product**8%
**Value For Money**6%
**Ingredients-Overall**5%
**Suitability Short Hair**3%
**Size-Overall**3%
**Moist/Dry**3%
**Quality-Overall**2%
## **Common questions**
- **Is tea tree shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £154K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the tea tree shampoo niche?**
- 20 brands and 118 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in tea tree shampoo?**
- Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.2%.
- **When does demand for tea tree shampoo peak?**
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the tea tree shampoo niche?**
- Listings span £1.44–£36.19; the average listing price is £10.70 (sweet spot $15–$100). The average incumbent carries 5,100 reviews — the moat a new listing must climb.
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