---
title: "Tea Tree Face Wash — £76K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tea-tree-face-wash"
last_updated: "2026-08-05T21:31:35.050Z"
locale: en
meta:
description: "Niche score 36/100 · £76K/yr market · 77K searches/yr · £8.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £76K/yr market · 77K searches/yr · £8.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tea Tree Face Wash — £76K/yr Amazon UK Niche (2026) - Flapen"
---
# **tea tree face wash**
**Skip it**
Prices mostly outside the sweet spot ($3.76–$14.28) — this niche doesn't clear our bar today.
Market size 19Growth 21Conversion 95Competition 16Returns 100Price range 0Avg price 22Brand share 5Review moat 42Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,284.82**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.10**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£76K**
£76K/yr · 77K searches
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.76–£14.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tea tree face wash is a £76K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tea tree face wash market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£65K–£81K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#329**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **64%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**106**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Tea Tree37% - The Body Shop35% - Dr. Organic11% - XHC10% - AllGoods Distribution5% - Cheeroo2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -8.5% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Black Friday '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/tea-tree-face-wash/trend)
## **Top tea tree face wash search terms**
- **tea tree face wash**49K/yr-13.3%9.7% conv. - **body shop tea tree face wash**7K/yr+5.8%15.4% conv. - **body shop tea tree**6K/yr+2.9%5.9% conv. - **tea tree oil face wash**3K/yr+22.6%10.1% conv. - **tea tree foaming face wash**5K/yr+3.0%12.4% conv. - **teatree facewash**3K/yr+2.5%10.5% conv. - **foaming face wash tea tree**2K/yr-34.4%15.7% conv. - **the body shop tea tree**3K/yr-19.2%4.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/tea-tree-face-wash/search-terms)
## **Top tea tree face wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£30K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 X TEA TREE FOAMING FACE WASH 200ml FOR HEALTHY CLEAN SKIN - DAILY USE**Tea Tree**£4.44**4.4★1,886 rev](https://www.amazon.co.uk/dp/B00ECVXO5Q) [2**The Body Shop Tea Tree Skin Clearing Facial Wash (1x 250ml) Gel-to-Foam Cleanser for Oily Blemish-Prone Skin Proven to Visibly Reduce The Appearance of Blemishes with Tea Tree Oil & Salicylic Acid**The Body Shop**£12.02**4.6★9,860 rev](https://www.amazon.co.uk/dp/B002K8W58K) [3**Dr Organic Tea Tree Face Wash Cleansing Purifying Mens Womens Oily Skin Natural Vegan Cruelty-Free Paraben & SLS-Free Organic Recycled & Recyclable Organic 200ml Packaging may vary**Dr. Organic**£4.81**4.3★588 rev](https://www.amazon.co.uk/dp/B009RQWVHI) [4**Xpel Marketing 3 X TEA TREE FOAMING FACE WASH 200ml FOR HEALTHY CLEAN SKIN - DAILY USE**XHC**£5.13**4.6★312 rev](https://www.amazon.co.uk/dp/B09DRWCVRN) [5**The Body Shop Tea Tree Skin Clearing Toner (1x 250ml) Purifying Toner for Oily Blemish-Prone Skin Removes Residue & Excess Oil with Tea Tree Oil & Salicylic Acid Dermatologically Tested**The Body Shop**£10.64**4.4★57 rev](https://www.amazon.co.uk/dp/B0CNY4WPJJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tea Tree Foaming Face Wash and Facial Scrub with Cleansing Brush 2-Pack Deep Pore Cleansing**AllGoods Distribution**£9.11**14 rev1y ago](https://www.amazon.co.uk/dp/B0FD81BC9W) [**Beauty Formulas Tea Tree Face Wash - Salicylic Acid & Exfoliating Deep Cleansing Foaming Face Cleanser for All Skin Types - Face Exfoliator Facial Cleanser for Teen Women Men 3 pack+Cheeroo Magnet**Cheeroo**£8.36**13 rev2y ago](https://www.amazon.co.uk/dp/B0CT5WQP8K) [**The Body Shop Tea Tree Skin Clearing Toner (1x 250ml) Purifying Toner for Oily Blemish-Prone Skin Removes Residue & Excess Oil with Tea Tree Oil & Salicylic Acid Dermatologically Tested**The Body Shop**£10.64**57 rev2y ago](https://www.amazon.co.uk/dp/B0CNY4WPJJ) [**Xpel Marketing 3 X TEA TREE FOAMING FACE WASH 200ml FOR HEALTHY CLEAN SKIN - DAILY USE**XHC**£5.13**312 rev4y ago](https://www.amazon.co.uk/dp/B09DRWCVRN) [**The Body Shop Tea Tree 3-in-1 Wash Scrub & Mask (1x 125ml) Face Cleanser for Blemished Skin With Tea Tree Oil & Salicylic Acid Purifies Exfoliates & Clarifies Suitable for Blemished Skin**The Body Shop**£12.00**9,860 rev9y ago](https://www.amazon.co.uk/dp/B01J2AMLOQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Body Shop Tea Tree Skin Clearing Toner (1x 250ml) Purifying Toner for Oily Blemish-Prone Skin Removes Residue & Excess Oil with Tea Tree Oil & Salicylic Acid Dermatologically Tested**The Body Shop**£10.64**4.4★**▲ 92%**](https://www.amazon.co.uk/dp/B0CNY4WPJJ) [**Tea Tree Foaming Face Wash and Facial Scrub with Cleansing Brush 2-Pack Deep Pore Cleansing**AllGoods Distribution**£9.11**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B0FD81BC9W) [**The Body Shop Tea Tree 3-in-1 Wash Scrub & Mask (1x 125ml) Face Cleanser for Blemished Skin With Tea Tree Oil & Salicylic Acid Purifies Exfoliates & Clarifies Suitable for Blemished Skin**The Body Shop**£12.00**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B01J2AMLOQ) [**Dr Organic Tea Tree Face Wash Cleansing Purifying Mens Womens Oily Skin Natural Vegan Cruelty-Free Paraben & SLS-Free Organic Recycled & Recyclable Organic 200ml Packaging may vary**Dr. Organic**£4.81**4.3★**▲ 18%**](https://www.amazon.co.uk/dp/B009RQWVHI) [**The Body Shop Tea Tree Daily Solution (1x 50ml) Lightweight Face Serum for Blemished Skin With Tea Tree Oil & Salicylic Acid Non-Comedogenic Serum for Oily Skin Face Care for Men & Women**The Body Shop**£14.28**4.5★**— 7%**](https://www.amazon.co.uk/dp/B01K7QS8H8)
**~~View all trending →~~**
## **What buyers say about tea tree face wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Cream is simply amazing”*
**Cleansing**13%
*“leaves my skin feeling clean”*
**Suitability Combination Skin**12%
*“Really nice for your skin”*
**Value For Money**11%
*“Excellent value”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Soft Feel**9%
*“Smooth”*
**Wrinkle**3%
*“Very good for me helps with bumps I get on face its not acne something different so had to stock up”*
**Lather**3%
*“I have been using this face wash for a few years now/ you get a good foamy lather, it smells lovely makes your face clean and feeling soft”*
**Brightness/Shine/Glow**3%
*“Absolutely brilliant”*
**Smell**2%
*“The tea tree scent is fresh and uplifting, and you can feel that slight cooling effect that makes your skin feel cleansed”*
### **What buyers complain about **
**Texture/Consistency-Overall**13%
*“not smooth like the normal consistency”*
**Smell**13%
*“very weak fragrance”*
**Value For Money**10%
*“Too expensive”*
**Quality-Overall**6%
*“Poor quality”*
**Allergies**6%
*“As soon as I put it on my face I felt it stinging and it left my skin red, blothchy and stinging”*
**Sensitivity-Overall**6%
*“Not for sensitive skin”*
**Moist/Dry**6%
*“it dries it out”*
**Lather**6%
*“Does not lather up at all anymore”*
### **Top return reasons **
**Leak-Proof**31%
**Advertised Vs Actual Product**25%
**Dilute/Watery**16%
**Value For Money**13%
**Thin**6%
**Skin Health**6%
**Functionality-Overall**3%
## **Common questions**
- **Is tea tree face wash profitable to sell on Amazon United Kingdom?**
- The niche generates £76K/yr across 11 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the tea tree face wash niche?**
- 6 brands and 106 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in tea tree face wash?**
- Top complaints mined from reviews: Texture/Consistency-Overall, Smell, Value For Money. The return rate is 0.1%.
- **When does demand for tea tree face wash peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the tea tree face wash niche?**
- Listings span £3.76–£14.28; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 2,285 reviews — the moat a new listing must climb.
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