---
title: "Trend — tea tree eye wipes - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tea-tree-eye-wipes/trend"
last_updated: "2026-08-09T13:45:58.745Z"
locale: en
meta:
  description: "Niche score 45/100 · £209K/yr market · 105K searches/yr · £12.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £209K/yr market · 105K searches/yr · £12.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — tea tree eye wipes - Flapen"
---

# **tea tree eye wipes**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 41Growth 36Conversion 98Competition 16Returns 99Price range 62Avg price 53Brand share 6Review moat 25Quality gap 43

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£6.71–£28.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.37**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£209K**

£209K/yr · 105K searches

**Growth**

**Okay****+8.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,499.17**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Trend