---
title: "Taylor Swift Perfume — £736K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/taylor-swift-perfume"
last_updated: "2026-08-06T21:43:45.581Z"
locale: en
meta:
description: "Niche score 49/100 · £736K/yr market · 874K searches/yr · £26.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £736K/yr market · 874K searches/yr · £26.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Taylor Swift Perfume — £736K/yr Amazon UK Niche (2026) - Flapen"
---
# **taylor swift perfume**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 70Growth 29Conversion 39Competition 50Returns 97Price range 87Avg price 95Brand share 4Review moat 23Quality gap 27
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£26.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.97–£83.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£736K**
£736K/yr · 874K searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,836.92**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, taylor swift perfume is a £736K/yr Amazon United Kingdom market (874K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **taylor swift perfume market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **£671K–£805K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#409**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **52%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**166**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**1%**
- Ariana Grande76% - Lattafa18% - Sabrina Carpenter2% - Top Linen (NW) Ltd2% - Hollister1% - Grande1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.
90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/taylor-swift-perfume/trend)
## **Top taylor swift perfume search terms**
- **ariana grande perfumes**417K/yr+1.3%3.5% conv. - **ariana grande**170K/yr+33.1%0.4% conv. - **angham lattafa**41K/yr-26.1%6.4% conv. - **ariana grande perfume**55K/yr-5.2%2.7% conv. - **unisex perfume**21K/yr+11.1%0.1% conv. - **lattafa angham**23K/yr-19.0%6.8% conv. - **arianna grande perfumes**12K/yr+3.4%3.7% conv. - **small perfume**13K/yr+38.3%0.0% conv. - **perfume for teenage girls**22K/yr+2.3%1.3% conv. - **perfume cheap**13K/yr-4.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/taylor-swift-perfume/search-terms)
## **Top taylor swift perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£29K8%£59K12%£88K16%£118K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Angham by Lattafa for Unisex - 3.4 oz EDP Spray**Lattafa**£17.98**4.5★7,510 rev](https://www.amazon.co.uk/dp/B0DF85K4N5) [2**Ariana Grande Ari Eau De Parfum Spray 100 ml**Ariana Grande**£24.38**4.7★17,942 rev](https://www.amazon.co.uk/dp/B015GEQQFW) [3**Ariana Grande Cloud EDP Spray 100 ml - Amazon Vine**Ariana Grande**£30.46**4.7★22,645 rev](https://www.amazon.co.uk/dp/B07JPZ95ZP) [4**Ariana Grande Cloud Pink Eau De Parfum Spray Womens Perfume 30 ml**Ariana Grande**£21.25**4.6★1,676 rev](https://www.amazon.co.uk/dp/B0D8WJ17SH) [5**Ariana Grande Mod Vanilla Eau De Parfum Spray Womens Perfume 100ml**Ariana Grande**£32.54**4.7★2,092 rev](https://www.amazon.co.uk/dp/B0BRGLV648)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ANGHAM Eau De Parfum 100ml for Women Luxury Long Lasting Floral Gourmand Fragrance with Vanilla Amber & Musk Notes Elegant Ladies Perfume Gift**Top Linen (NW) Ltd**£22.36**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H12S65BT) [**Wicked Glinda Bubbly Pink Eau de Parfum - 3.4 Fl Oz**Ariana Grande**£25.54**114 rev4mo ago](https://www.amazon.co.uk/dp/B0FL329M8S) [**Lattafa Angham Second Song Eau de Parfum 100ml Unisex Oriental Vanilla Fragrance Long-Lasting Sweet & Creamy Scent**Lattafa**£23.06**860 rev5mo ago](https://www.amazon.co.uk/dp/B0GKPLFC7S) [**Khloé Kardashian - XO Khloé - Set - Eau de Parfum 100 ml + Perfume 7.5 ml**Khloé Kardashian**£83.02**1 rev8mo ago](https://www.amazon.co.uk/dp/B0FZJV66M1) [**Sabrina Carpenter Sweet Tooth Womens Eau De Parfum 30ml**Sabrina Carpenter**£15.91**126 rev1y ago](https://www.amazon.co.uk/dp/B0F336TSYR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ANGHAM Eau De Parfum 100ml for Women Luxury Long Lasting Floral Gourmand Fragrance with Vanilla Amber & Musk Notes Elegant Ladies Perfume Gift**Top Linen (NW) Ltd**£22.36**3.0★**▲ 443%**](https://www.amazon.co.uk/dp/B0H12S65BT) [**Wicked Glinda Bubbly Pink Eau de Parfum - 3.4 Fl Oz**Ariana Grande**£25.54**4.9★**▲ 441%**](https://www.amazon.co.uk/dp/B0FL329M8S) [**Ariana Grande Sweet like Candy Gift Set 30ml EDP & Spray Pen 2025**Ariana Grande**£28.26**4.7★**▲ 383%**](https://www.amazon.co.uk/dp/B0F79TCD5N) [**Sabrina Carpenter Sweet Tooth Womens Eau De Parfum 30ml**Sabrina Carpenter**£15.91**4.6★**▲ 323%**](https://www.amazon.co.uk/dp/B0F336TSYR) [**Lattafa Angham Second Song Eau de Parfum 100ml Unisex Oriental Vanilla Fragrance Long-Lasting Sweet & Creamy Scent**Lattafa**£23.06**4.4★**▲ 116%**](https://www.amazon.co.uk/dp/B0GKPLFC7S)
**~~View all trending →~~**
## **What buyers say about taylor swift perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**69%
*“Amazing Scent”*
**Value For Money**9%
*“Great Price”*
**Durability**4%
*“Decent longevity as well”*
**Quality-Overall**3%
*“quite happy with performance”*
**Advertised Vs Actual Product**3%
*“exactly what I was looking for”*
**Size-Overall**1%
*“Good size”*
**Soft Feel**1%
*“It's sweet and soft — very much in that cosy, fluffy style of the original Cloud”*
**Gifting Purpose**1%
*“Great for gift giving”*
**Design-Overall**1%
*“Great Design 9/10”*
**Ease Of Use**1%
*“Great and easy to wear”*
### **What buyers complain about **
**Smell**44%
*“No scent”*
**Durability**9%
*“Im worried I break it”*
**Value For Money**5%
*“Too expensive for the value / quality”*
**Strength**3%
*“not particularly strong”*
**Ease Of Use**2%
*“Couldn't use it”*
**Moist/Dry**2%
*“the dry down”*
**Oily/Greasy**2%
*“it is an oil one”*
**Weight Heavy**2%
*“its a heavy item to transport”*
**Quality-Overall**2%
*“Too expensive for the value / quality”*
**Advertised Vs Actual Product**1%
*“It's not identical”*
### **Top return reasons **
**Smell**70%
**Durability**6%
**Value For Money**4%
**Size-Overall**4%
**Leak-Proof**4%
**Defective Material/Parts**3%
**Color**2%
**Functionality-Overall**2%
**Advertised Vs Actual Product**1%
**Quality-Overall**1%
## **Common questions**
- **Is taylor swift perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £736K/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the taylor swift perfume niche?**
- 7 brands and 166 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in taylor swift perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.5%.
- **When does demand for taylor swift perfume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the taylor swift perfume niche?**
- Listings span £6.97–£83.02; the average listing price is £26.83 (sweet spot $15–$100). The average incumbent carries 6,837 reviews — the moat a new listing must climb.
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