---
title: "Tan Shots — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tan-shots"
last_updated: "2026-08-09T15:52:51.296Z"
locale: en
meta:
description: "Niche score 53/100 · £67K/yr market · 57K searches/yr. A concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £67K/yr market · 57K searches/yr. A concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tan Shots — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **tan shots**
**Worth a look**
Shows low returns (0.1%), but a concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list.
Market size 17Growth 66Conversion 61Competition 5Returns 99Price range 73Avg price 93Brand share 16Review moat 90Quality gap 92
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.00**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****193.86**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£6.48–£38.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+45.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£67K**
£67K/yr · 57K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, tan shots is a £67K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tan shots market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **£66K–£88K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#292**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **43%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**3%**
- Tanshot51% - tanshot24% - 2BTanned7% - sunshot6% - Dachitian5% - HDmirrorR3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +45.8% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/tan-shots/trend)
## **Top tan shots search terms**
- **tanning shots**23K/yr+52.2%4.0% conv. - **tan shots**13K/yr+45.5%5.2% conv. - **tanning shots drinks for sunbed**8K/yr+19.1%4.5% conv. - **tan shots xtra drinks sunbed**5K/yr+32.9%6.8% conv. - **tanshots xtra tanning shots**3K/yr+105.3%4.5% conv. - **tan shot**4K/yr+38.5%4.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/tan-shots/search-terms)
## **Top tan shots products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£10K30%£20K45%£30K60%£40K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tanshot Tanning & Beauty drink Liquid (24 bottles + display box)**Tanshot**£28.28**4.4★899 rev](https://www.amazon.co.uk/dp/B01BSYUXCG) [2**X6 Tanshot / Sunshot Tanning drinks Promotes tanning and cares for your skin (X6 60ml bottles) by tanshot**tanshot**£10.40**4.4★214 rev](https://www.amazon.co.uk/dp/B01HQV7W24) [3**2bTanned Extreme Tanning Shots (12 x 80ml) Tanning Drink with Collagen Beta Carotene and Vitamin D Sunbed Tan Accelerator Mango & Peach**2BTanned**£27.87**4.3★46 rev](https://www.amazon.co.uk/dp/B0F9HH1MPX) [4**Sunshot Tan & Beauty Drink with Collagen (5 Pack) (Pack of 5)**sunshot**£38.34**4.5★133 rev](https://www.amazon.co.uk/dp/B01D7HD306) [5**Sunless Tanning Drops to Drink 60ml Drinkable Self Tannings Drops Sun-Kissed Glow Without Sun Damage Safe & Long-Lasting Enhances Natural Tan for All Skin Types**Dachitian**£7.21**3.0★39 rev](https://www.amazon.co.uk/dp/B0FFYNH4N6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Watermelon Flavored Black Nutrient Solution 60ml Drinkable Tanning Shots for Sun Drops Lazy Tan Self Tanning Drops Sunless Sunburn Create a Uniform Luster for All Skin Types**LIXINGLY**£6.48**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GT3FB82X) [**Sunless Tanning Drops to Drink 60ml Drinkable Self Tannings Drops Sun-Kissed Glow Without Sun Damage Safe & Long-Lasting Enhances Natural Tan for All Skin Types**Dachitian**£7.21**39 rev1y ago](https://www.amazon.co.uk/dp/B0FFYNH4N6) [**2bTanned Extreme Tanning Shots (12 x 80ml) Tanning Drink with Collagen Beta Carotene and Vitamin D Sunbed Tan Accelerator Mango & Peach**2BTanned**£27.87**46 rev1y ago](https://www.amazon.co.uk/dp/B0F9HH1MPX) [**Sunshot Tanning & Beauty Drink enhanced with Collagen (24 bottles/display box)**HDmirrorR**£35.42**25 rev3y ago](https://www.amazon.co.uk/dp/B072PSLV8V) [**Sunshot Tan & Beauty Drink with Collagen (5 Pack) (Pack of 5)**sunshot**£38.34**133 rev9y ago](https://www.amazon.co.uk/dp/B01D7HD306)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Watermelon Flavored Black Nutrient Solution 60ml Drinkable Tanning Shots for Sun Drops Lazy Tan Self Tanning Drops Sunless Sunburn Create a Uniform Luster for All Skin Types**LIXINGLY**£6.48**3.0★**▲ 144%**](https://www.amazon.co.uk/dp/B0GT3FB82X) [**Sunless Tanning Drops to Drink 60ml Drinkable Self Tannings Drops Sun-Kissed Glow Without Sun Damage Safe & Long-Lasting Enhances Natural Tan for All Skin Types**Dachitian**£7.21**3.0★**▲ 86%**](https://www.amazon.co.uk/dp/B0FFYNH4N6) [**Sunshot Tanning & Beauty Drink enhanced with Collagen (24 bottles/display box)**HDmirrorR**£35.42**4.7★**▲ 35%**](https://www.amazon.co.uk/dp/B072PSLV8V) [**Sunshot Tan & Beauty Drink with Collagen (5 Pack) (Pack of 5)**sunshot**£38.34**4.5★**▲ 19%**](https://www.amazon.co.uk/dp/B01D7HD306) [**Tanshot Tanning & Beauty drink Liquid (24 bottles + display box)**Tanshot**£28.28**4.4★**— 1%**](https://www.amazon.co.uk/dp/B01BSYUXCG)
**~~View all trending →~~**
## **What buyers say about tan shots**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**23%
*“my skin is amazing when on holiday”*
**Value For Money**18%
*“Good price”*
**Quality-Overall**14%
*“Great product”*
**Color**9%
*“Amazing tan shots”*
**Brightness/Shine/Glow**9%
*“I come out with a fantastic mahogany glow”*
**Soft Feel**9%
*“Skin feels beautiful”*
**Functionality-Overall**9%
*“Not bad working slowly”*
**Advertised Vs Actual Product**9%
*“Do the job”*
### **What buyers complain about **
**Functionality-Overall**38%
*“Didn't work”*
**Leak-Proof**8%
*“Item came and the seal appeared to have leaked the product over I dont want to use these now incase they have been tampered with”*
**Skin Health**8%
*“Dont bother buying had no effect on skin tone or feel or appearance”*
**Suitability Hot Weather**8%
**Instructions/User Manual/Troubleshooting**8%
*“Stuck to the instructions”*
**Brightness/Shine/Glow**8%
*“no go glow”*
**Durability**8%
*“Didn't work after more than two weeks use”*
**Color**8%
*“No difference in my skin colour at all”*
**Value For Money**4%
*“just £30 + wasted”*
### **Top return reasons **
**Leak-Proof**33%
**Functionality-Overall**33%
**Value For Money**33%
## **Common questions**
- **Is tan shots profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +45.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the tan shots niche?**
- 7 brands and 21 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in tan shots?**
- Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Skin Health. The return rate is 0.1%.
- **When does demand for tan shots peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the tan shots niche?**
- Listings span £6.48–£38.34; the average listing price is £22.00 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.
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