---
title: "Trend — tallow soap - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/tallow-soap/trend"
last_updated: "2026-08-09T18:14:56.104Z"
locale: en
meta:
  description: "Niche score 55/100 · £54K/yr market · 73K searches/yr · £11.23 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £54K/yr market · 73K searches/yr · £11.23 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — tallow soap - Flapen"
---

# **tallow soap**

**Worth a look**

Shows low returns (0.1%), but a small market ($54K/yr) keeps it on the watch list.

Market size 13Growth 43Conversion 71Competition 69Returns 99Price range 47Avg price 44Brand share 32Review moat 86Quality gap 75

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****282.33**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£5.02–£23.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.23**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+14.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£54K**

£54K/yr · 73K searches

## Trend